5 words: solving procrastination with group sms
Post on 14-Jan-2015
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5 Words: Solving Procrastination
with Group SMS
Andrew MartinStanford ‘13
T | @amartinsu13
Andrew Martin – Stanford ‘13
Using only this..
Andrew Martin – Stanford ‘13
I got..[93%] of students to send me a text
about their lecture
&
[73%] of students to vote on their favorite classmate’s text from class
Andrew Martin – Stanford ‘13
But why?
Well, students are generally good at taking notes during lectures..But then we don’t look at the notes until weeks/months later to do homework or cram for the exam!
Andrew Martin – Stanford ‘13
Students create their own stress by cramming for exams, rather than internalizing the material over the quarter.
The Problem:
Andrew Martin – Stanford ‘13
The 5 Words Solution
I want to get students to review their lecture notes [THREE] times on the day of class:
First | Right after lecture
Second | In the late afternoon
Third | At night
Andrew Martin – Stanford ‘13
How can you possibly get college students to review a lecture 3 times?!? Aren’t they always in a rush? (And isn’t that the original problem?)It’s easy! Just follow 3 tenets of behavior design…
Andrew Martin – Stanford ‘13
1) Keep it simple, stupid
People are lazy.If you want them to do something time consuming OR
mentally draining ORphysically straining
THEY WONT DO IT
Andrew Martin – Stanford ‘13
2) Make it social
Humans are social creatures.
If you get them doing something their friends are doing, they will be more likely to continue doing it.
Andrew Martin – Stanford ‘13
3) Make it fun
If people aren’t enjoying it, they won’t do it.
Use game mechanics: make it a competition
Andrew Martin – Stanford ‘13
5 Words:
3 Stepsto get college students to review lecture 3 times a day
Andrew Martin – Stanford ‘13
Immediately after class, you’re asked to come up with an interesting insight you learned and to text it to me in 5 words.
Step 1
Why does this work?
It is a well-timed hot trigger!
You are texted when you are most able to respond.
It is simple!Who doesn’t have
time to text 5 words?
Andrew Martin – Stanford ‘13
In the late afternoon, you get a text with your classmate’s 5 words, and are asked to vote on the best insight.
Step 2
Why does this work?
It is social!You get to read all of
your classmate’s responses
It is simple!All you have to do is
read the text, and respond with a #. Who can’t do that?
Andrew Martin – Stanford ‘13
At night, you find out what classmate got the most votes.
Step 3
Why does this work?
It is fun!You compete with
your friends for the best insight of the day
It is simple!Who doesn’t have
time to read a text?
Andrew Martin – Stanford ‘13
The Results?!?
In my pilot, I had [14] participants for 5 days:
12 students1 Professor1 TA
Andrew Martin – Stanford ‘13
Voted
5 Words
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
[93%]24 of 26
[73%]19 of 26
Response Rates
Andrew Martin – Stanford ‘13
Professor: “As a teacher I like the feedback [from seeing the student’s takeaways from class]”
Student (“The Good”): “Yeah I ended up thinking about lecture 3 times because of it”
Student (“The Bad”): “It might have helped me retain information more if you asked for a one sentence summary instead of an insight”
Feedback
Andrew Martin – Stanford ‘13
1) Keep it simple for the user throughout all steps of your intervention.
2) Let your users see other user’s progress. Have them vote on the best user.
3) Make it fun. Make it a competition.
Your Takeaways for Texting Interventions
Feedback?
Andrew Martin – Stanford ‘13
Contact me (really)!
T | @amartinsu13E | amartin6@stanford.edu
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