@veroapp | @chexton | www.getvero.comVero
BIG IDEAS TO TURN ECOMMERCE TRANSACTIONAL
EMAILS INTO MORE SALES
Chris Hexton - Vero
TRANSACTIONAL EMAILS…Boring
Ugly
Bland
Not mobile-friendly
Not consistent with branding
Utterly forgettable
Yet, people love them
@veroapp | @chexton | www.getvero.comVero
8x the open rate of newsletters. Why?
Transactional emails are awesome because…
They are useful
They are expected
They are necessary
Transactional emails win on context.
RECOMMEND RELATED PRODUCTS OR FEATURES
1
@veroapp | @chexton | www.getvero.comVero
Example - GoGo
@veroapp | @chexton | www.getvero.comVero
Example - RedBox
@veroapp | @chexton | www.getvero.comVero
Example - iTunes
LINK DEEP AND LINK SMART
2
@veroapp | @chexton | www.getvero.comVero
Example - Amazon
@veroapp | @chexton | www.getvero.comVero
Example - Clarity.fm
@veroapp | @chexton | www.getvero.comVero
Example - Buffer
ENCOURAGE SHARING AND REFERRALS
3
@veroapp | @chexton | www.getvero.comVero
Example - Uber
@veroapp | @chexton | www.getvero.comVero
Example - Skillshare
@veroapp | @chexton | www.getvero.comVero
Example - Dollar Shave Club
@veroapp | @chexton | www.getvero.comVero
Example - Amazon (of course!)
@veroapp | @chexton | www.getvero.comVero
Example - Starbucks
MAKE CUSTOMERS FEEL GOOD
4
@veroapp | @chexton | www.getvero.comVero
Example - Uber
@veroapp | @chexton | www.getvero.comVero
Example - Sunglasses Hut
@veroapp | @chexton | www.getvero.comVero
Sunglasses Hut continued…
@veroapp | @chexton | www.getvero.comVero
Example - Gazelle
@veroapp | @chexton | www.getvero.comVero
Example - Starbucks
@veroapp | @chexton | www.getvero.comVero
A handy summary
• Turn attention into action
• Use micro CTAs
• Tell users what to do next
• Make users feel great
• Link deep and smart
• Take advantage of referral codes
• Exceed expectations