5 ways to engage your followers

How to get your followers from

to

Why engage with your followers?Engagement is the new black - All this effort into getting likes shifted to engaging with people. Are they Quality followers?Shows you care - you are passionate about your product and you care your clientsPost engagement rate on Facebook is 75% within the 1st 5 hoursTweets with images get 150% more retweets

5 ways to engage with followers

1Listen & observe

Google Alerts Social Mention

TalkwalkerBrand24

Facebook Page insights and Twitter Analytics

21% of consumers say they unfollow brands that post repetitive or boring content.

19% say they would unfollow a brand on Facebook if the brand posted too often.

Source: Social Times

Take note that...

...your best “influencers” may be your own employees.

50% of employees share about their company on social media (without any prompting).

Source: iMedia Connection

Mix in related posts

2Use the 80/20 rule

Self-promotion “Check out”

Share useful content

What are related posts?In the your industry (i.e. health and wellness)

Use How To tips...

Share recipes

Write member or staff profiles

Share News

Take note that...

For every 4related postsShare 1Promotional post

4:1 ratio

Answer questions3Quickly

If you don’t know the answer say “I’m check on that and get back to you ASAP”

Responding to negative comments:• Respond quickly•Don’t delete (or hide) •Don’t feed the trolls

Source: Salesforce Marketing Cloud

Take note that...

If you’re in a pickle

With an emotional angle

4 Share stories

Share visual quotes

5or mix images with text

IN SUMMARY1

2

3

5

4

Listen & observe

Use the 80/20 rule

Answer questions

Share stories

Share visual quotes

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Thanks for your time

Question(s)maria@sociablemedia.co