5 ways to drive roi: with an eye towards integrated marketing
Post on 18-Dec-2014
506 Views
Preview:
DESCRIPTION
TRANSCRIPT
5 WAYS TO DRIVE ROI With an Eye Towards Integrated Marketing
League of Historic American Theatres
July 17, 2014
etix.com | rockhousepartners.com
#1 HOW DO I BUY A
TICKET?
etix.com | rockhousepartners.com
OPTIMIZATION: IMPROVE WEBSITE
85% of all tickets
are purchased
online
etix.com | rockhousepartners.com
OPTIMIZATION: CREATE FOR MOBILE
19% of Etix
transactions occur on mobile
etix.com | rockhousepartners.com
OPTIMIZATION: DRIVE PHONE CALLS
The average order value of a phone
sale is
2x online sales
etix.com | rockhousepartners.com
OPTIMIZATION: INCREASE VISITS
50% of website traffic
comes from organic
searches
etix.com | rockhousepartners.com
#2 WHERE DO I SIT?
etix.com | rockhousepartners.com
WHERE DO I PARK?
WHERE DO I SIT?
etix.com | rockhousepartners.com
UPSELLS: PARKING
For 2014 Etix performances, parking upsells
have added
$570,000 in incremental
revenue
etix.com | rockhousepartners.com
UPSELLS: FOOD & BEVERAGE
Food & Bev pages can gather
20,000+ in annual website
visits
etix.com | rockhousepartners.com
UPSELLS: MERCHANDISE
Upsells and bundling can
add up to
7% in incremental
revenue
etix.com | rockhousepartners.com
UPSELLS: MORE IDEAS
DAY BEFORE EMAIL: PARKING INFORMATION +
SPECIAL OFFERS
IN-VENUE UPGRADES: PREMIUM SEATS
IN-VENUE MERCHANDISE
MOBILE UPDATES & UPSELLS
etix.com | rockhousepartners.com
#3 HOW MANY
TICKETS DO YOU SELL PER ORDER?
etix.com | rockhousepartners.com
YOU DON’T KNOW JACK…
etix.com | rockhousepartners.com
YOU DON’T KNOW JACK… OR JILL.
etix.com | rockhousepartners.com
THIS MAN IS NOT YOUR FRIEND
etix.com | rockhousepartners.com
DATABASE BUILDING: CONTESTING
The average online ticket
order:
2.7 tickets
etix.com | rockhousepartners.com
DATABASE BUILDING: EMAIL CAPTURE
2.5x 1-click forms gather more organic sign-
ups than text links
etix.com | rockhousepartners.com
DATABASE BUILDING: PRE-SALE EMAIL CAPTURE
28% average conversion
rate from emails captured pre-sale
through Etix
etix.com | rockhousepartners.com
#4 HOW LONG DOES
YOUR EVENT REALLY LAST?
etix.com | rockhousepartners.com
EVENT LIFE CYCLE: WELCOME EMAIL
Open rate for welcome emails is
4x greater than regular
promotional emails
etix.com | rockhousepartners.com
EVENT LIFE CYCLE: PRE-SALES
Pre-sale emails alone
account for at least
10% of total
ticket sales
etix.com | rockhousepartners.com
EVENT LIFE CYCLE: AFTERGLOW
2x the email opens
6x the click rates
etix.com | rockhousepartners.com
#5 WHAT CAN I DO FOR MY SPONSORS?
etix.com | rockhousepartners.com
SPONSORSHIPS: INCREASING VALUE
One mid-size client
generated
1,000,000+ email opens
in the last year
etix.com | rockhousepartners.com
WHAT CAN MY SPONSOR
DO FOR ME?
etix.com | rockhousepartners.com
SPONSORSHIPS: ACTIVATION
Activating event partners &
sponsors can expand social reach
up to
2,500%
etix.com | rockhousepartners.com
1. OPTIMIZE EXISTING DIGITAL CHANNELS
2. UPSELL FOR INCREMENTAL REVENUE
3. CAPTURE EMAILS TO BUILD DATABASE
4. MANAGE EVENT LIFE CYCLE 5. INCREASE SPONSORSHIP VALUE
OVERVIEW: 5 WAYS TO DRIVE ROI
etix.com | rockhousepartners.com
GOOGLE YOURSELF (DESKTOP & MOBILE)
VIEW WEBSITE ON YOUR PHONE
ADD A CLICK-TO-CALL BUTTON ON YOUR MOBILE SITE
BUY A TICKET/SUBSCRIPTION ON YOUR SITE VIA MOBILE & DESKTOP
SIGN UP FOR YOUR EMAIL LIST
SET UP AN AUTOMATED WELCOME EMAIL
READ THE WELCOME EMAIL ON A MOBILE PHONE
HOW TO GET STARTED TODAY
etix.com | rockhousepartners.com
BONUS: DIGITAL AUDIT
etix.com | rockhousepartners.com
Questions?
etix.com | rockhousepartners.com
JOE KUSTELSKI joe.kustelski@etix.com
615-772-6196
@rhpartners
NEXT STEPS? CASE STUDIES? LET’S TALK!
AMANDA SEVERS amanda@rockhousepartners.com
434-953-8668
@etix_world
top related