5 ways retargeting can convert hard-earned sales leads

5STARMARK

presents

Are you ignoring98% of your target audience?

can convert hard-earned sales leadsRETARGETINGways

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

Our Backbone:

‣ Company Founded on Integrated Marketing

‣ Interactive, Social & Public Relations

‣ Return On Investment Focused

‣ Top-10 Diversity Owned Company in Florida

‣ Nationwide Recruitment

‣ Recognized Top South Florida CEO

Offices Include:

‣ Fort Lauderdale (Headquarters)

‣ San Juan, PR

‣ Orlando, FL

Starmark

Peggy NordeenCEO

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

eTips.Starmark.comWeekly eTip Newsletters

‣ Distributed via email, Facebook, Twitter and SMS

‣ Based on Cutting Edge Current Trends

‣ Co-Authored In-house By Experts Within Discipline

‣ Nationally Syndicated Content; Two Printed Books

Actionable Webinars

‣ Deeper Dive on Popular eTip Topics

‣ Expert walkthru with Q&A

Starmark Social Playbook

‣ Strategic Social Marketing Plan

‣ Proactive Approach to Managing your Social Marketing

presentsSTARMARK

RETARGETING

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

What is Retargeting?

A form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, in situations where these actions did not result in a sale or conversion.[1]

[1] Wikipedia

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

‣ Increased Conversion

‣ Heightened Brand Recall

‣ Greater Engagement

‣ SEO + Content Marketing + Retargeting = Maximum ROI

Why is it important?

‣ Only about 2% of first time visitors to a company's website are ready to make a purchase

‣ An ‘average’ display ad campaign will generally get a CTR of .05%-0.1%.

‣ Retargeting, on the other hand, will often average out at around .2%

98%

2%

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

What Marketers Want

CTA

Marketing is Targeted

Interest

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

What Marketers Actually Get (98% of the time)

CTA Interest

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

This is how Retargeting Helps

CTA Interest

Interest

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

CTA

Retargeting SourcesRe-Targeting “Sources”Marketing is Targeted Re-Targeting “Locations”

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

Example

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

Isn’t Retargeting the most annoying media format EVER?

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

Complete the plan...Opt them Out:

‣ Completion of a goal

‣ Opt in, purchase, etc

‣ Frequency

‣ Timing

Major Forms of Retargeting5

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

1. Website RetargetingStatic:

‣ All Site Visitors

‣ Visitors to a specific page or section

‣ Visitors that complete a conversion or goal

Dynamic:

‣ Visitors that view an eCommerce product

Advanced:

‣ Based on demographics

‣ Based on Technology

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

2. CRM RetargetingLeverage your customer and lead database to identify users online and target them with specific messages.

Mailing List

‣ Use physical mailing addresses which can be matched with public data to identify users online.

Email List

‣ Target users using their email addresses

‣ Add retargeting pixels to emails that are sent to rented email lists

SMS List

‣ Target users based on their mobile phone number

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

3. Search RetargetingKeywords and PPC Campaigns

‣ Target key phrases on search.

‣ Performs regardless if the user clicks on them

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

4. App RetargetingMobile Web

‣ Mobile website retargeting works exactly like desktop website retargeting

‣ The difference is the retargeting is done via mobile ads and appear on mobile sites, in apps and games

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

5. Facebook RetargetingFacebook As a Source

‣ Any user that visits your Facebook Like Gate

‣ Also works with Facebook Apps (Custom Tabs)

Facebook as a Location

‣ Target Facebook users based on their email address

‣ Target based on their phone number

‣ Does your app have Facebook integration? When used, you can retarget that user on Facebook.

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

Summary1. Website Retargeting

2. CRM Retargeting

3. Keyword Retargeting

4. Mobile Retargeting

5. Facebook Retargeting

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

Thank You.

Brett CirceChief Interactive Officer

Follow Me: @bcirce

Diego NaranjoVP Planning & Strategy

Follow Me:@miamiadguy

BIGIDEAS

BIGIDEAS

To subscribe to our weekly eTipsetips.starmark.com

or text ETIPS to 55155