5 tweetable findings tablets and smartphones in belgium: part 3

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part 3FINAL

5 tweetable findings heard on Media Session GRP ‘Mobile Internet and the Influence on Search in Belgium’

Thursday 26th May 2011

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Focus on differences by gender

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Belgium: 23% of men use a smartphone vs 15% of women (+12 y.o.). 9 out of 10 use it every day.

#research #Havas #mobile

TOTAL 19%

smartphone penetration

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Belgian smartphone user tend to be younger, French-speaking, male, online buyer and active

#research #OPA #mobile

profile users

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Smartphone usage by gender in Belgium: a (reliable) tool for women, ‘a part of me’ for men.

#research #Space #mobile

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Women use smartphone to multitask, men to keep informed

#research #Space #mobile

more involved better technical knowledge more intuitive more fun/pleasure

multitasking/multirole presence of kids need for relay need for reliability

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Belgian tablet users profile follows the same trends as smartphone users

#research #Havas #OPA #tablet

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@vansan2010http://www.slideshare.net/esvean

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