5 things we learned at ona
Post on 25-Jun-2015
230 Views
Preview:
DESCRIPTION
TRANSCRIPT
5 things we learned at ONA!
1) Your audience is on Facebook.
Be on Facebook.
(and Facebook means MOBILE)
2) There is a shift in focus from
to
3) Ephemeral content and Chat apps
WhatsAppPros: big audience, low unsubscribe rates, reaching new usersCons: labor intensive, can’t work collaboratively, no analytics
WeChatPros: easy to learn publishing platform, basic analytics, desktop platform, good user experienceCons: user behavior is more passive, limited to 1 daily push alert, smaller user base
Other chat appsAfrica: BBMSouth Africa: MXITAsia: Line (300m users)
Other chat appsAfrica: BBMSouth Africa: MXITAsia: Line (300m users)
“Ephemeral content will become more mainstream in the next 24 months.”
–Amy Webb
4) Push notifications
“glance” journalism?
5) Our favorite new appsTory
Jonathan
Next challenge: A digital/social mashup
Pick 2 stories and interact with them in different scenarios and on different devices.
top related