5 research-backed tips to convert website visitors into callers

? So you want to connect with more

potential clients online?

Driving traffic to your website is only the first step to connecting

with those in need of your treatment services.

You’ll need a solid strategy for converting

website visitors into callers.

And it’s all about knowing what

potential clients are looking for

online... and delivering.

Why?Our research found that cost is the number one thing people want to know about...

81.4% of individuals actively seeking treatment believe that knowing if financial support is available is important to making their decision.

74.6%of those same individuals want to know the cost for treatment before they make a decision.

&

Yet cost is the single hardest

thing for consumers to find online when it comes to

addiction treatment...

And for good reason...You risk liability if a client ends up paying more due to issues with insurance coverage.

Your prices may differ based on individual treatment needs.

You may offer scholarships which make an individual’s payment variable.

How can you display your treatment prices online?

STEP 1 Consult your legal team to help you craft a message that will protect you from liability.

STEP 2 List out all of the factual information that you can.

STEP 3 Be transparent.

Why?

74% Of clients read somewhere between 2 to 10 online reviews before trusting a business.

Source: Invesp

Which Means...Your consumers want to get insights from

others who’ve been in their shoes.

Reviews help your clients make informed decisions.

Why?76.3%of clients say that the staff’s industry experience is important to their treatment decision.

74.6%of those same individuals say that having a clear understanding of the staff training requirements is also important.

&

How can you showcase your employees online?

Staff biographies with photos.

Educational content written by your staff.

“About” pages highlighting the expertise and qualifications of those you employ.

Why?While counseling and therapy are incredibly important to those in treatment, the recovery journey is much more robust than that.

Clients want to know things like:

What am I going to be

eating?

Where will I be sleeping? What will I

do during downtime?

How can you communicate your facility offerings online?

Share photos of your facility.

Offer a virtual tour of your

facility.

Write blog posts about your unique programs such as

equine therapy.

Enlist the help of your alumni to

write testimonials

about their experience.

Transparency surrounding your live-in policies will help a potential client picture his or her day-to-day life at your facility.

Why?

How can you explain your policies online?

With a well-crafted page on your facility’s website:

List out some of the broad strokes of what’s

permissible at your treatment center (e.g.

“smoking is allowed in our designated outdoor

spaces”).

Go over your privacy statement.

"As you’ve noticed, people don’t want

to be sold. What people do want is

news and information about the things

they care about." — Larry Weber

Are you looking for new ways to reach potential clients online? Click here to learn how our platform can connect

you with visitors who need rehab treatment.