5 laws of lurking: exploring the implications of 1:9:90 - power to the passive consumer

1. #lurkerchat 10am PST Tuesdays The 5 Laws of Lurking 2. #lurkerchat 10am PST Tuesdays Lurkers Self Serve Welcome to the self-service economy! Since people can serve themselves, they don’t need to declare their identity until they are ready to buy. Inage Credit: Flickr / Matthew Blank 3. #lurkerchat 10am PST Tuesdays Lurkers Consume Lurking brings power to the consumer. Lurkers do consume. They buy products, they just choose to cloak their identity until they are ready to buy or declare their interest. Inage Credit: Flickr / Matthew Blank 4. #lurkerchat 10am PST Tuesdays Lurkers Filter We are ALL overloaded with excess content/ choice in every niche. We guard our time & commitments, which explains why we lurk 90% of the time. Hence 1:9:90 Inage Credit: Flickr / Matthew Blank 5. #lurkerchat 10am PST Tuesdays Lurkers Collaborate Lurkers collaborate without communicating. The silent majority. Lurkers listen & act in unison. Inage Credit: Flickr / Matthew Blank 6. #lurkerchat 10am PST Tuesdays Lurkers Learn Lurking is Learning. Lurker distill the knowledge others have accumulated. Lurkers learn from each other & from those who voice their opinion. Lurkers are a heartbeat from participating. Inage Credit: Flickr / Matthew Blank 7. #lurkerchat 10am PST Tuesdays The 5 Laws of Lurking