5 latest mobile marketing trends dominating 2016

5LATEST

MOBILE MARKETING TRENDS TO DOMINATE

2016

Mobile Marketingis definitely the future.

Omnipresent the way it has been, the marketers need to be on their toes to adapt and integrate the new ways of mobile marketing in their promotional strategies.

The top 5 Mobile Marketing Trends list for 2016 goes on something like this:

Trend 1

Mobile Video Advertising

The concept of mobile video advertising is gaining momentum.

As more eyeballs shift from televisions and newspapers to smartphones,

so does the marketing dollars!

Main Motto:

The main motto behind these videos is to firstly bring the glued eyes to their website or app and secondly win their hearts.

Interesting Facts!Another innovation being 360-degree video by which Facebook has provided its users with a brand new level of immersiveness.

Interesting Stats!!!

There has been a steady paced growth in the year 2015 and the same is expected to be continued in this year with the revenue jumping to

$13billion by the year 2020.

Facebook reports 8 million video

views every day with 75% of it being in mobile devices.

Trend 2

Mobile Optimized Websites vs Dedicated App

In the year 2016 optimizing your website will not be enough. You must

go for a dedicated app for your company.

Main Idea

The idea of apps is not only visually and mentally appealing but they prove to be

much more functional and easily accessible for the users.

Time Is Money...

Speed is what matters today, so your dedicated app definitely helps the users to access your products and services instantly thereby saving a lot of time and efforts.

Interesting fact!!!

There has been a considerable growth in app indexing and also App Store Optimization (ASO) clearly hinting at the rise of number of apps and to make your app discoverable and, therefore, discovering you.

LOcation-Based Mobile Marketing Trend

Location-based mobile marketing will be the next big thing in this year. Minute transmitters using Bluetooth Low Energy(BLE) can easily detect other devices in nearby locations such as retail shops, cafes, malls etc.

Trend 3

Main Motto:

This technology will take mobile marketing to yet another level, where marketers can give an interactive experience to the consumers.

How does it work?

On detecting a customer within the vicinity of the shop, the transmitters can immediately relay ‘deal of the day’ or ‘sale’ or ‘limited offer’ to their smartphones and they can just tap on their screens to avail the offer.

Results

This trend will not only help in acquiring loyal customers but also help in creating a strong customer relationship by providing personalized services.

Mobile marketing automation will be amongst the hottest trends in the present year. Mobile will become the focal point from a marketer’s point of view.

Trend 4

Mobile Marketing Automation

How does it help?

Brands must strategically devise ways how to connect with the consumers on a personal basis and help in long term engagement.

Mobile marketing automation will enable companies to

gather and use data in a far more actionable way and deliver personalized messages in a timely fashion.

Result

This will keep your users hooked to you and result in potential LTV (lifetime value) users.

Virtual and Augmented Reality

The trend which is to set this year on fire would be a virtual and augmented reality.

Trend 5

How does it help?

As these technologies emerge, the customers can experience a

whole new world of understanding and buying their products with

touch, look and test of the product from the mobile devices without having to move an inch from their home.

Result

Armed with virtual and augmented reality, brands can reveal fresh ways to let customers experience their products and explore the brand’s lifestyle.

Conclusion.

Few things have such profound effect on us and one such thing which we can’t ignore in this era is the

humble brick that we carry in our pockets -

our smartphones!!!

Technologies are changing and so are the marketing strategies.

You are standing on the bleeding edge of

technology. So are you ready to gear up?

Official Blog Link : https://mobileappninjas.wordpress.com/2016/02/09/mobile-marketing-trends/

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