5 key principles of using photography in presentations

5key principles

in presentations

It’s said that a picture is worth a thousand words.

But what exactly does that mean?

Well, images are powerfuland emotional.

A single image can tellan entire story.

It can stir curiosity andengage an audience that’scraving to be entertained.

In a presentation, imageshelp create an experience.

They leave a visual referencefor the audience members to

remember in the future.

However, images can bedisastrous if used incorrectly.

This is why it’s important to understand the five key principles of photography that can make

your presentation worth viewing.

Rule of Thirds

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Rule of Thirds

Break the image into thirds (vertically and horizontally) so it has nine parts.

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The goal is to place the image’s points of interest at the intersecting lines.

Viewers’ eyes naturally veer to these points rather than the center, so this rule creates a balanced photo that lets viewers interact with the photo more easily.

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Depth of Field

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Depth of Field

Depth of field is the amount of distance between the nearest and farthest objects in the focus of a photograph.

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When searching for photos of people or objects, try to find photos that utilize a shallow depth of field.

It’s used to bring photos to life by giving depth to the background and focus to the subject.

Natural Photos

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Natural Photos

Stiff and staged photos seem unrealistic and disconnect the viewer from the message.

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Natural Photos

Stiff and staged photos seem unrealistic and disconnect the viewer from the message.

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Candid photos taken in everyday environments have a greater impact, allowing your presentation and message to seem more relatable.

When capturing natural photos, guide your subjects in a specific direction that lets them form the image instinctively.

No White Backgrounds

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No White Backgrounds

Stock photos are usually low-cost, quick and easy to access, providing a wide variety of images to fit a specific need.

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However, they’re often predictable and overused, so they end up hindering your presentation’s design.

No White Backgrounds

Stock photos are usually low-cost, quick and easy to access, providing a wide variety of images to fit a specific need.

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However, they’re often predictable and overused, so they end hindering your presentation’s design.

Focus on getting natural photos that don’t include the typical white background that accompanies most stock photos.

High Quality

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High Quality

A pixelated image across a large screen makes your work look sloppy. And sloppy work makes you look less credible.

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High Quality

A pixelated image across a large screen makes your work look sloppy. And sloppy work makes you look less credible.

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Rule of thumb: Images should be no smaller than 1600 pixels wide.

Remember to use high-resolution images to ensure a high quality presentation.

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