5 experiments for product market fit w/ startup weekend
Post on 07-Apr-2017
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5 EXPERIMENTSFOR PRODUCTMARKET FIT
Startup WeekendThank You
Everything you need to test
Business Model Canvas
Assumption
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Where do you start?
What tests do you run?
Questions
How do you run them?
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The 5 Experiments
You’ll Learn
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The 5 Experiments
You’ll Learn
YourExperiment
Push the envelope
TodayWe’re going to…
1. Webinars suck2. This is a workshop3. Feedback for you4. 10-sec delay
The Platform
Justin@CustomerDevLabs.comFeedback for me
The PlatformLet’s Explore
1. Who am I?2. What is Product-Market Fit?3. The 5 Experiments4. Your Experiment5. Goodies
Agenda
WHO AMI?
My Background
18 months
Discovered
Lean Startup
ThingsWeStart
Success
Startup Accelerators
Curriculum
Mentor & Speaker
FOCUS Framework
?’s
1. Who am I?2. What is Product-Market Fit?3. The 5 Experiments4. Your Experiment5. Goodies
Agenda
"Being in a good market with a product that can satisfy that market."
Product-Market Fit?
- Marc Andreessen
"Being in a good market with a product that can satisfy that market."
Product-Market Fit?
- Marc Andreessen
You get to define it.
Good Market?
…to achieve your goals.
Your startup is a vehicle
"Being in a good market with a product that can satisfy that market."
Product-Market Fit?
- Marc Andreessen
“Satisfying a market…that satisfies you."
Product-Market Fit
- Justin Wilcox
Satisfies you?1. All decisions are easier2. Confidence to pivot3. Unify your team
Declaring Victory
"Being in a good market with a product that can satisfy that market."
Product-Market Fit?
- Marc Andreessen
“Satisfying a market that satisfies you."
Product-Market Fit
Satisfies you1. All decisions are easier2. Confidence to pivot3. Unify your team
Takeaway
What’s your Victory?
?’s
1. Who am I?2. What is Product-Market Fit?3. The 5 Experiments4. Your Experiment5. Goodies
Agenda
Assumption
AssumptionAssumption
Assumption
Assumption
Assumption Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption Assumption
Assumption
Assumption
Assumption
Where do you start?
What tests do you run?
Questions
How do you run them?
??
?
?
??
??
?
52
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144 2
5 Assumptions 5 Experiments
1 Principle5 Assumptions
CUSTOMERS DON’T BUYproductsCUSTOMERS BUY SOLUTIONS TOproblems
CUSTOMERS DON’T BUYproductsCUSTOMERS BUY SOLUTIONS TOproblems
1 Principle5 Assumptions
ASSUMPTIONYou can find
people trying to solve the problem
They want your help solving it
They will "pay" you to solve it
You can solve it
You will achieve Product-Market
Fit
Product-Market Fit5 Experiments to
AssumptionYou can find
people trying to solve the problem
They want your help solving it
They will "pay" you to solve it
You can solve it
You will achieve Product-Market
Fit
Test
Manual solution
Cold Outreach, AdsLanding Page,Pre-Sales, LOIs
Product, large segments, etc.
CustomerInterviews
Utility Testing
Offer Testing
Currency Testing
Scaling to Fit
Finding Early Adopters
Phase
FOCUS Framework
52
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144 2 FOCUS
Framework
1. Concrete steps
1 23 4 56 …
2. Orders the steps 3. Instructions & tools for each step
FOCUS Framework
1. Who am I?2. What is Product-Market Fit?3. The 5 Experiments4. Your Experiment5. Goodies
Agenda
Product-Market FitAssessment
1. What phase are you in?2. What’s your riskiest assumption?3. What’s your next step to test it?
bit.ly/startmark
Takeaways
1. What phase are you in?2. What’s your riskiest assumption?3. What’s your next step to test it?
?’s
AssumptionYou can find
people trying to solve the problem
They want your help solving it
They will "pay" you to solve it
You can solve it
You will achieve Product-Market
Fit
Test
Manual solution
Cold Outreach, AdsLanding Page,Pre-Sales, LOIs
Product, large segments, etc.
CustomerInterviews
Utility Testing
Offer Testing
Currency Testing
Scaling to Fit
Finding Early Adopters
Phase
Riskiet AssumptionWho are yourEarly Adopters?
Diffusion of Innovations
EarlyAdopters
EarlyMajority
LateMajority Laggards
Victory
Y
YYY
YY
Startup founders
“Not sure how to apply Lean Startup”
VictoryStart
Y
YYY
YY
“Not sure how to apply Lean Startup”
Goes to Lean Startup MachinePays for online coursesGoes to Lean Startup Conf.Makes calls on ClarityBuy’s Ash’s BookEnrolls in Founder Institute
Tweets about Lean Startup MachineReviews online courses
Leaves feedback on Clarity
Amazon review for Ash’s BookJoins Founder Institute Meetup Group
What are Early Adopters?
“Paying” to Solve It Know they Have ItHave the problem
Customers who…
Where are yours?
Externally Observable Behavior
Tweets about Lean Startup MachineReviews online coursesLeaves feedback on ClarityAmazon review for Ash’s BookJoins Founder Institute Meetup Group
Takeaways
Where are your Early Adopters?
?’s
1. Who am I?2. What is Product-Market Fit?3. The 5 Experiments4. Your Experiment5. Free Bonuses
Recap
“Satisfying a market…that satisfies you."
Product-Market Fit
- Justin Wilcox
Satisfies you?1. All decisions are easier2. Confidence to pivot3. Unify your team
Declared Victory
52
13 3
144 2
The 5 Experiments
You Learned
YourExperiment
CUSTOMER DON’T BUYproductsCUSTOMER BUY SOLUTIONS TOproblems
AssumptionYou can find
people trying to solve the problem
They want your help solving it
They will "pay" you to solve it
You can solve it
You will achieve Product-Market
Fit
Test
Manual solution
Cold Outreach, AdsLanding Page,Pre-Sales, LOIs
Product, large segments, etc.
CustomerInterviews
Utility Testing
Offer Testing
Currency Testing
Scaling to Fit
Finding Early Adopters
Phase
1. Who am I?2. What is Product-Market Fit?3. The 5 Experiments4. Your Experiment5. Free Bonuses
Recap
#1 Takeaway
BONUS #1
FREEEMAIL COURSE
BONUS #2
FOCUS Framework24 hours $20 OFF
Feedback
Startup WeekendThank You
?’s
FOCUS Framework24 Hours $20 OFF
5 EXPERIMENTSFOR PRODUCTMARKET FIT
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