4 tips to select the perfect social media monitoring tool
Post on 16-Jul-2015
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Stepsto select the perfect
Social Media
Monitoring tool
4
LISTENTo online conversations
about your brand
BENCHMARKAgainst competitors social
media performance
Answering these
4 questions will help you
select the perfect tool.
1.Do you need a Social
Media Monitoring tool?Do you want to
Know what people are saying about your company/Brand on social media?
Know what people are saying about your competitors brand?
Know who these people are?
Create an audience for your brand?
Engage with your target audience?
It’s a yes, if you say yes to any of these questions!
2.What Services do you need
from your social media
monitoring tool?
Monitoring your various
social media channels
Tracking any specific
sites of your choice
Performing CRM activities
•Aggregate messages from
multiple social media
channels on one platform
•Control how and when to
reply to messages
1.
2.
3.
Classifying conversations
according to their
sentiment
Profiling your influencers,advocates and detractors
Tracking your
competitors brands and
campaigns
4. 6.Ability to track multiple
keywords and apply
filters
7.
5.
Exporting your analysis
onto PDF and Excel Tracking conversations in
multiple languages,
and from different
regions
Demographic details about
your audience
10.
9.
Managing your marketing
campaigns
•Measure engagement level
•Best time to make posts
11.
.
8.
3.How much are you willing
to spend?
What’s your budget? Pick a tool that provides the services
you need. Then decide if it’s worth the investment. Can
you do with lesser services, but at a cheaper rate?
4. Are you comfortable using
the tool?Try out different tools to see which one suits your needs the best. Is
the tool easy to navigate and comprehend? How responsive and
available is the customer care? Most tools have a trial version for you
to test the product and become familiar with it.
So take a demo and pick a tool that speaks to you!
Simplify360, is a leading social business intelligence firm.
Simplify360 is the world’s first integrated enterprise solutions provider; our
latest offerings are Social Marketing Suite for agencies, Social Contact
Center for BPOs and Social Command Center for Enterprises. We enable
businesses to perform Online Reputation Management, Customer
Service, Community Management, Social Media Research & Brand
Auditing; Online Sales Lead Generation, and Consumer Sentiment
Analysis.
We have already provided solutions through their tool for industry leaders
like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods.
Simplify360 is also the only company to work with the top media agency
groups in the world like WPP and Publicis.
Simplify360 operates directly or through partners in the US, Malaysia,
Korea, South Africa, Saudi Arabia and the Netherlands to name a few.
The company’s products and services are sold in over 100 countries.
If you are interested to know more about Simplify360 and its offering, you
can contact us at contact@simplify360.com
About the Author
Nikhila Vijay is a marketing student and an intern with Simplify360.
She enjoys watching television and surfing the internet.
About Simplify360
US Headquarter:1330, Capital Parkway,
Carrollton, TX 75006
Phone : 347-468-7251
India:3rd Floor, 7/1 Binnamangala,
100 Feet Road, Indiranagar,
Bangalore 560038.
Phone : +91 80 40971130
Address
THANK YOUCONNECT WITH US
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