4 tips for writing outstanding web copy

for WritingOutstandingWeb Content4T

IPS

1 Include KeywordsDo keyword research based on your industry & find a relevant keyword or phrase. Use it:

- In your blog title

- In the first paragraph

- 1-5 times in the body

- In the image alt text

- In the meta description

2 Take Note of Content LengthMake sure your content is 300-500 words at a minimum. Content longer than 2,000 words ranks better in SERPs.

3 Format Your Posts to be Web-FriendlyBreak up big paragraphs of text & keep chunks 1-3 sentences long. Format posts using:

- Headings and subheadings- Bulleted and numbered lists- Bold and italic to emphasize important points- Images to break up text and provide supporting visuals

- Bold Italic

4 Use Internal and External LinksIncorporate both external links to others’content as well as internal links to yourown within every blog post.

Your Site A Popular Blog

ExternalLinks

The TakeawayIf you follow these four basic tips for writing web

copy, you’ll be well on your way to gaining afollowing, increasing web prospects,

and closing more sales.

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