4 steps to making your blog content work better for you

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Victoria EdwardsMarketing Manager

4 Steps to Making Your Blog Content Work

Better For You

@TallChickVic

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Who am I?

@TallChickVic

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Overview

1. Don’t Isolate Your Content

2. Optimize Your Blog

3. Focus Efforts Internally

4. Promote, Promote, Promote

5. Repurpose Content

This is a random picture of my dog, Ozzie

@TallChickVic

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1. Don’t Isolate Your Blog Content

@TallChickVic

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Don’t Isolate Your Content

@TallChickVic

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2. Optimize Your Blog!

Optimize Your Sidebar

Use Call to Actions

Use the Right Plugins

Put Effort into Your Images

Have an Author Page

Do Research on Categories

@TallChickVic

This is a random picture of my dog, Louie

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Have a Sidebar!

@TallChickVic

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Optimize Sidebar

@TallChickVic

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Things to Have in Your Sidebar

@TallChickVic

Social Media Buttons

Categories

About the Authors Page

Calls To Action

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Types of Call to Actions

Email Signup

Feedback Boxes

Downloadable Forms/eBooks

Promote Campaigns

@TallChickVic

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Use the Right Plugins

Scribe

Yoast

WP Touch

@TallChickVic

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Put Effort into Your Images

Take the time to create, find, and optimize your images

@TallChickVic

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Why Optimize Your Images?

Americans with Disabilities Act (ADA)

Requires that businesses and nonprofit services providers make accessibility accommodations to enable the disabled public to access the same

services as clients who are not disabled. This includes electronic media and web sites.

@TallChickVic

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Google Imagepocalypse

What do I do now?

http://www.definemg.com/how-googles-image-search-update-killed-image-seo/

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How to Optimize Your Images

Focus on keywordsMake image filename keyword friendlyUse alt parameters (2 to 4 words)Make sure your image sizes are not too big!

@TallChickVic

http://bit.ly/test-page-speed

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Have an Authors Page

Gives More Human Connection to Your Content/Site

Gives Your Blog Authority Google News Requires It

@TallChickVic

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Google AuthorRank

"Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.”

~Eric Schmidt, Google Executive Chairman

@TallChickVic

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REL=AUTHOR TAGS

“HOW TO USE REL=AUTHOR TAGS FOR SEO” by Chris Penn

http://bit.ly/chris-penn-author-seoGets your picture/account under articles you

writeStands out & more credible

@TallChickVic

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Do Research on Categories

What keywords am I trying to target?

Will it make sense to my customer?

How much content will be created around this category?

http://bit.ly/seo-categories

@TallChickVic

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SEO is Part of Everyone’s Job, so Train Everyone!

3. Focus Efforts Internally

@TallChickVichttp://www.flickr.com/photos/askmanny/1205403707/

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Focus Efforts Internally

Break Down the Walls of the Departments

@TallChickVic

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Focus Efforts Internally

Train Your Editorial Team

Train Your IT Department

Train Your Social Media Team

@TallChickVichttp://www.flickr.com/photos/joel_nilsson/5357741691/

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4. Promote, Promote, Promote

Tweet blog throughout the day/week/month, change up the tweet’s content

Google+: Use targeted keywords in status update

Linkedin: Share in Industry Groups or Update Status

@TallChickVic

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Promote in Social - Twitter

Title + Blog image + Link + Hashtag

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Promote in Social – Facebook

Text + Link + Upload Image

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Promote in Social – Google+

Use keywords in status updatesGoogle sees it as anchor text

@TallChickVic

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Promote Internally

Network Internally - Employees are Your Customers Too!

Email Various Departments of Recent ContentShare on Intranet

@TallChickVichttp://www.flickr.com/photos/heft_still_images/1235645948/

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5. Repurpose Content

Update Older Content - Change the Date & Keep the URL the same

@TallChickVic

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Extend Reach of Content

Reach out to Reporters

@TallChickVic

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Repurpose Content

Newsletters -----> Blog

Blog ------> PPT

Blog Series -----> eBook

Slideshare -------> Video

http://bit.ly/repurpose-content-seo

@TallChickVichttp://www.flickr.com/photos/booleansplit/3354317456/

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Thanks!

@TallChickVic

Victoria Edwards@TallChickVic

victoria.edwards@bcbsfl.com

This is Nemo – Yes, he’s on a diet…