4 new year's marketing evolutions you should consider doing

M I C H A E L A L D E A | G O L E F T M A R K E T I N G

4NEW YEARSMARKETING

RESOLUTIONS YOUSHOULD CONSIDER

DOINGJ A N U A R Y 2 0 1 7

Evolutions

WHO ARE WE?We help you attract your perfect client

Coffee enthusiasts. Kung Fu movie buffs. Parents. Thinkers. Cat lovers.Panthers fans. Photography researchers. Avid readers. Business ownerhelpers. Learners. Funny meme lovers. Cat fail video watchers. Darkchocolate consumers. Some more things ending in “ers”

4 Evolutions YouShould Consider

Evolve Your Content

Evolve Your Photo, Graphics, Layout

Evolve Your Calls-To-Action (CTA's)

Evolve Your Systems

EVOLVEYOURCONTENT

"Enough about me, let'stalk about what youthink of me."Who is your perfect client?”

What problems are they having?

How can you solve them?

Who is the hero on your website?

You, or the customer?

Don't take yourself tooseriously. Make fun of yourselfwhere applicable.

Most of your website shouldbe asking for a date, not toget married.

Get rid of ridiculous industryjargon that you think makesyou sound smart.

CONTENT TIPS:

EVOLVEYOURPHOTO,GRAPHICS,LAYOUTS

Are you stuck in stock?Not all of us can afford a greatphotographer, but if you want tostand out above your competitionthen having a unique, professionalphoto shoot is a must. Photographyis the #1 under-utilized marketingstrategy by small business owners.

Make sure they're responsivewhen added to your siteMake sure they're webfriendly so it doesn't slowdown your site. Web friendlydoesn't mean low resolutionnecessarily. Don't upload pixelatedimages or one's you don't own

PHOTOGRAPHYTIPS

EVOLVEYOUR CALLS-TO-ACTION(CTA'S)

So you're saying there'sa chanceIf you found that your site didn'tconvert enough leads (someonevisits your site and completes aform), then it's time to evolve yourCTAs. Go through each page

Make sure the general CTAsare short enough to quicklyfill out Try to limit 1 CTA per page soyou aren't confusing thevisitor. Try to have fun and becreative with these. Instead of“submit” you could try “hollerat me”

CALL-TO-ACTION TIPS

EVOLVEYOURSYSTEMS

Ask yourself why yousomething a certainway? Ask yourself again. Then Again. If atthat point if the reason is goodenough, document it. If it's not,then change or streamline it.

Don't create, document. You business can only work inone operating system at atime.

Make your processes part ofyour culture. Communicateoften and make sure yoursystems are an important partof your team’s daily routine.

SYSTEM TIPS

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