4 m’s of effective affiliate marketing management

Presented by Sylvia Cintrón

Building strong, mutually beneficial relationships

with networks, affiliates and strategic partners

• Situation: Affiliate struggling to increase earning

• Objective: Increase conversions

• Solution: Create a strategically, special placement and content campaign with a

leading online shopping and coupon site

• Result: Increase conversion by 37% within the first 9 months

“You Can't Manage What You Don't Measure.” — F. John Reh

Recruitment

Activation

Implementation

Optimization

Compliance

Customization

Think outside of the box and provide affiliates with customized solutions and increase

loyalty to improve earning potential.

• Objective: Increase qualified phone-in traffic

• Solution: Set up a customized phone-in traffic filter campaign

• Result: Increase volume by 24% and conversions by 12%

Creating a unique campaign with strategic, successful affiliate mentoring

• Objective: Increase qualified Web traffic

• Solution: Set up an affiliate ping-posting hybrid to drive better-qualified

customer campaign

• Result: Increased volume by 55% and conversions by 34% YOY

“The way a team plays as a whole determines its success. You may have the greatest

bunch of individual stars in the world, but if they don’t play together, the club won’t be

worth a dime.” — Babe Ruth

Sylvia Cintrón | sylvia@area203.com | @sylviacintron