4 essential things to remember when naming your business

ESSENTIAL THINGS TOREMEMBER WHEN

NAMING YOUR BUSINESS

W W W . M I G A T I C A D E S I G N . C O M

1. DESCRIPTION

Try not to confuse your customersby choosing a biz name that is notrelevant to your products orservices.

Ideally, you’ll want a name that inany context will quickly and easilycommunicate your businessobjective.

2. UNIQUE

You want to demonstrate tocustomers and potentialcustomers that what you do isunique, so take the time to dosome research before committingto a name that’s already taken orthat is similar to another business.

3. MEMORABLE

How likely are you to remember along and confusing businessname?

For this reason the simpler andeasier to remember the better.

4. SOCIAL MEDIA ANDWEB DOMAINS

If your business name is alreadytaken as a website domain or onsocial media how can you expectcustomers to find you!

Ideally, your business nameshould be available as it’s ownunique ‘.com’ domain and on themost popular social mediachannels like: Facebook; Twitter;Instagram; and Pinterest.

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