4 essential elements of an effective website

4 Essential Elementsof an Effective Website

JOSH CARY

CHOCOLATECAKE

CHOCOLATECAKE :(

Being GOOD does nobody any good.To be successful, you must be...

EXTRAORDINARY

4 Essential Elementsof an EFFECTIVE Website

producing the expected or intended result.

An EFFECTIVE Website Has 2 Specific Goals:

1. Land in GOOGLE for your desired keywords.

2. Motivate your visitors to CONTACT you.

An EFFECTIVE Website Has 2 Specific Goalsthat must work TOGETHER...

1. Land in GOOGLE for your desired keywords.

2. Motivate your visitors to CONTACT you.

is your business PARTNER.

● Recommendation● Endorsement● Referral

The GoogleAlgorithm

How and WhyPages Rank on Page 1

Element #1

LocationSpecific

Google.com/business

Remove CONFUSIONMeet EXPECTATION

Connect the Dots with your Value Proposition.

+ WHAT do you do?

+ WHO do you do it for?

+ WHERE do you do it (location)?

+ WHEN do you do it?

+ WHY do you do it?

+ HOW do you do it?

★ Logo★ Business Name★ Contact Phone/Email

“Am I in the right place?”

10 USA CITY NAMESSpringfield (42)

Washington (32)

Franklin (35)

Greenville (30)

Bristol (29)

Clinton (29)

Fairview (27)

Salem (26)

Madison (24)

Georgetown (23)

Element #2

MobileFriendly

TuesdayApril 21, 2015

Mobile-friendly

Google’sStamp ofApproval

Is Your WebsiteReally

Mobile-friendly?

Test Tool

Element #3

ValuableContent

Directly fromGoogle.

One of the most important steps in

improving your site's ranking in Google

search results is to ensure that it contains

plenty of rich information.

“

CREATE VALUABLE CONTENT➔ Useful and Informative

➔ More valuable than other sites

➔ Credible

➔ High quality

➔ Engaging

Element #4

Call toAction

YOU MUST LEAD THE WAY

Clearly define exactly

WHAT ACTION you want

and expect your visitor

to take now.

Choosing the right pet sitter to care for your pet is a very

important part of the process;

therefore before we present you with our service

agreement we offer a complimentary consultation.

This will help to ensure that you and your pet are

comfortable with us, give you a chance to ask questions

and also learn more about what we have to offer.

QUESTIONSCOMMENTSTHOUGHTS

Putting it all together.

4 Essential Elementsof an Effective Website

JOSH CARY josh@petsittingology.com (646) 807-8718