4 common mistakes associations make
Post on 22-Jan-2015
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Top 4 Common Mistakes Associations Make
4 Common Mistakes Associations Make
Not Listening to MembersIgnoring Budget IssuesNot Changing With the TimesNot Having a Communication Plan
Not Listening to Members
•Crucial to making members feel values•Members may have been around longer than you – know association history•Members have a bit more distance from issues and can see more objectively•DO: Listen to members
Ignoring Budget Issues
Many members on limited budgetIndustry membership reimbursement may not be covered by employer anymore
DO: Offer payment plansDO: Offer referral discounts
Not Changing With the Times
Relying on face to face eventsDO: Take advantage of video conferencingDO: Offer a variety of meeting options, including
face to face and online
Not Having a Communication Plan
Too many emails devoid of value feels like spam
DO: Give members options as to how to receive information
Regularly updated websiteEmail newsletter
Use association management software to keep organized
DO: Create a dependable communication schedule
Take Away:Listen to membersBe aware of budget issuesStay up with technologyHave a communication plan
Inspiration for Moving Past Common Mistakes
“A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them.”-John C. Maxwell
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