3h15-012-20 am engagement strategy v1,0
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Additive Manufacturing Engagement Strategy
John E. SteckBUSINESS AND REVENUE DEVELOPMENT SERVICES+ Product Design, Engineering, Manufacturing, QA/QC
+ Next Generation Strategy & Road Mapping
+ Structured Problem Solving & Lean Optimization
+ Systems Integration Engineering
+ Applied Research and Development
+ Additive Manufacturing Technologies
Lancaster PA - www.JohnSteck.com - (717) 417-8325
”Quality is Never an Accident”
Presentation and Content Copyleft (c)2015 Tetrahelix Inc. Slide No. 11 July 2015
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Additive Manufacturing Scope
Additive manufacturing is a catch-all phrase that encompasses many digitally driven on-demand
production processes across a wide variety of materials and applications.
Materials and Applications:
A) Plastic fabrications; parts, fixtures, assemblies
B) Metal fabrications; parts, tooling
C) 3D integrated circuitry; payloads, interconnects, antennas
D) Conductive material deposition; ink, plasma, polymer
E) Consumables; packaging, one-time-use, proofs
Correct Business Unit engagement requires clear understanding and definition of business goals and
how various additive manufacturing technologies may be leveraged to achieve them.
Presentation and Content Copyleft (c)2015 Tetrahelix Inc. Slide No. 21 July 2015
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Additive Manufacturing Utilization Plan
A key element of successful Business Unit engagement is to have a clear definition of intended
utilization and to properly set expectations accordingly with respect to cycle time, costs, and
performance.
Fundamental Areas of Business Focus:
A) Pre-Sale Customer Engagement
B) Concept and Product Development
C) Manufacturing and Production Support
D) Disposables and Packaging
E) Production On-Demand
Each area of business focus has different objectives, different Return On Investment, different resource
requirements, and dissimilar considerations with respect to design, process, material, and product
performance. Correct Business Unit engagement requires clear definition of intended utilization.
Presentation and Content Copyleft (c)2015 Tetrahelix Inc. Slide No. 31 July 2015
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Additive Manufacturing Design Strategy
Intended utilization drives material and process selection, which ultimately drives design strategy.
Design for manufacturability with additive manufacturing must be individually focused on each
processing technology and material selection.
There are critical business considerations behind each area of design strategy that are typically keyed
to Operation Income goals. It should be understood that there will be a notable performance
equivalence delta without product tailoring to AM and there are no known Finite Element Analysis
tools available to evaluate Additive Manufacturing designs at this time. Correct Business Unit
engagement requires clear definition of design strategy and a fundamental understanding of a given
additive process.
Fundamental Areas of Design Strategy:
A) Unaltered replacement of existing production design
B) Hybrid design of existing design optimized for AM
C) Additive manufacturing only design
Presentation and Content Copyleft (c)2015 Tetrahelix Inc. Slide No. 41 July 2015
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Additive Manufacturing Material Selection
Correct material selection requires clear definition of mechanical, thermal, electrical, and chemical
requirements. Material and process are typically conjoined with additive manufacturing as they
typically exist as a purpose built system.
Performance requirements are the primary driving factor for additive material and process selection.
Each Business Unit will have very specific and historically defined driving requirements for their
product lines. Correct engagement will requires those needs individually taken into consideration and
addressed with material and additive process matching.
Considerations of Mechanical:
A) Structural loading
B) Wear
C) Cosmetics
Considerations of Thermal:
A) Working environment
B) Reflow soldering
C) Flammability
Considerations of Electrical:
A) Dielectric constant
B) Conductivity
C) Signal resonance
Considerations of Chemical:
A) Environmental stability
B) Plating and secondary processing
C) Polymer degradation
Presentation and Content Copyleft (c)2015 Tetrahelix Inc. Slide No. 51 July 2015
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Additive Manufacturing Process Selection
Material and process are typically conjoined with additive manufacturing as they typically exist as a
purpose built system. New additive manufacturing processes are being developed all the time.
It should be clearly understood that there exist distinct trade-offs with respect to each technology with
regard to cost, speed, and material compatibility. In most cases, these technologies are not
interchangeable or direct replacements for traditional manufacturing because of product performance
requirements. Correct Business Unit engagement requires clear definition of design strategy and a
fundamental understanding a given additive process.
Current Additive Manufacturing Technologies:
A) Liquid based thermoset photopolymer
B) Powder based laser sintered metal and plastic
C) Extrusion based thermoplastic polymers
D) Laser structuring
E) Conductive materials deposition
F) Chemical and electrical metal deposition
Presentation and Content Copyleft (c)2015 Tetrahelix Inc. Slide No. 61 July 2015
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Additive Manufacturing Engagement Plan
Key Elements:
A) Understanding of Business Unit business goals and needs
B) Matching intended use and setting expectations
C) Determining critical product performance requirements
D) Accurately matching material and process to needs
E) Expertly navigating design considerations and trade-offs
F) Developing a resource plan to implement strategy
G) Meeting defined Business Unit financial objectives
Presentation and Content Copyleft (c)2015 Tetrahelix Inc. Slide No. 71 July 2015
D efine - I dentify - D esign - O ptimize - V erify
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