3ds max 2012 with iray join the rendering revolution
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NVIDIA Confidential
NVIDIA Confidential
Product DescriptionWorld’s most popular 3D content creation tool
Used across Design, Games and VFX markets
Over +300k 3ds Max licenses, many on subscription
News is iray:New native renderer to 3ds Max 2012* with theworld’s fastest photorealism workflow
Now interactive with ActiveShade**
+5x faster on a Fermi GPU vs. a quad-core CPU
+2x faster on a Fermi GPU vs. last GPUs
Target Market is Design: AEC, MCAD, Industrial, Packaging, Lighting and Interior Design
3ds Max 2012 with iray Join the Rendering Revolution
* first available in 3ds Max 2011 Subscription Pack in September, 2010 ** requires 3ds Max 2012 Subscription Pack from September 2011
NVIDIA Confidential
3ds Max 2012Quadro Advantages
Advantages for all 3ds Max Markets:+100% viewport speed** with Geometry Engines
Large frame buffers for texture heavy scenes (very common in Games and VFX)
Advantages for GPU Ray Tracing (iray)Scene must fit entirely into GPU memory or no acceleration
Large Scenes: all geometry and bitmaps must fit (+600MB for a modest scene)
Large Images: poster sizes need +1GB just for buffer***
Network Rendering = Data Center usage = Quadro/Tesla only in support
*versus consumer graphics **Q5000 vs. GTX 480 ***64 bytes/pixel
NVIDIA Confidential
Survey where pool was 55% Design:iray strengths match user needs: final image quality is #1iteration speed and ease-of-use tie for #2
iray has good mental ray compatibility: mental ray is the primary renderer of nearly half the users
Fast adoption: latest version in production within 6 months of FCS
Add-in Board opportunity:60% of users upgrade their GPUs, and 18% do it twice or more per PC
New System opportunity:+2,000 new licenses/month, often done with a new system purchase
Server opportunity: average 6 dedicated machines per site
iray - a Good Fit for Designers & NVIDIA from end user survey 10/6/2010
NVIDIA Confidential
GPUs Accelerate 3ds Max 2012 From faster interaction to faster Photo-Real Results
*5X faster on a Fermi GPU (vs. a quad-core CPU)
Quadro 4000 and 5000 for Optimal Viewport Graphics:
Quadro Performance Driver for superior viewport speeds
Quadro Geometry Engines give +2X speed increaseon large models with cohesive meshes
All Subscription Users get:Intuitive workflow for predictable, photo-real results
CUDA-enabled iray for accelerated rendering with +5x Rendering Performance*
NVIDIA Confidential
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3ds Max 2012 iray – Speed-Up vs. CPU +2.5X Boost from Fermi over Last Generation
+2.5X+2.7X
(same system, just changing boards)
NVIDIA Confidential
Quad-Core CPU
Quadro 4000
Quadro 5000M
Quadro 5000
Quadro 6000 or Tesla C2050
2 Quadro 5000
Quadro 5000 & Tesla C2050
2 Tesla C2050
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+3.5X Cores = +3.7 Speed
3ds Max 2012 iray – Speed-Up vs. CPUContinual Scaling with Fermi CUDA Cores
(same system, just changing boards)
NVIDIA Confidential
The Professional AdvantageUpgrading to the best possible
graphics and rendering experience
3ds Max iray PerformanceKeep the largest of scenes and output resolutions running at +5X speed with the industry’s largest memory in Quadro/Tesla
3ds Max Graphics PerformanceHandle texture intensive scenes with the industry’s largest graphics memory+2x speed on large mesh models with Quadro Fermi geometry engines
Certification & RecommendationQuadro 4000 and 5000 certified now;all other Quadro's coming
Highest ReliabilityDedicated Testing, 3X Warranty & AvailabilityShipping in all Major Workstation OEM’s
NVIDIA Confidential
Suggested 3ds Max Board Configurations
$1,000 ESP $2,500 MSRP
*over single quad core CPU** versus consumer graphics
3ds Max Seat Good 3D artists wanting accelerated viewports and increased texture memory
Quadro 4000 – a single slot Fermi solution Up to + 35% greater interactive performance**2 GB of frame buffer for texture heavy scenesGeometry Engines help large mesh modelsAlso gives 3.5x speed up* to iray rendering
3ds Max Seat Better3D artist working with larger models and textures or GPU ray tracing
Quadro 5000Up to + 40% greater interactive performance**2.5 GB of frame buffer for texture heavy scenesMore Geometry Engines help large mesh modelsAlso gives 5x speed up* to iray rendering
3ds Max Seat Best3D artist working with larger models and textures or GPU ray tracing
Quadro 6000Up to + 50% greater interactive performance**6 GB of frame buffer for maximum texturesMax Geometry Engines help large mesh modelsAlso gives +6x speed up* to iray rendering
$5,000 MSRP
NVIDIA Confidential
GPU Ray Tracing Configurations (iray)
*over single quad core CPU
Workstation GoodDesigners needing efficient rendering and fast viewport graphics
Quadro 50005x iray speed* for +67% scene & res. size**
Network Rendering GoodFast and Efficient Render Node
(2) Tesla C2050 or Tesla M205012x iray speed* for +67% scene & res. size**
Workstation BetterDesigners wanting faster rendering decisions
Quadro 5000 + Tesla C205010x iray speed * for +67% scene & res. size**
Workstation BestDesigners working with large scenes or resolutions
Quadro 6000 + Tesla C2070or Quadro Plex 7000 (for easy configuration)12x iray speed * for +166% scene and res. size**
**vs. consumer GPUs
Network Rendering BetterVery Fast Render Node
(4) Tesla C2050 or Tesla M205024x iray speed* for +67% scene & res. size**
Network Rendering BestVery Fast Render Node for Largest Scenes & Res.
(4) Tesla C2070 or Tesla M2070or (2) Quadro Plex 700024x iray speed * for +166% scene and res. size**
NVIDIA Confidential
Marketing DeliverablesCompleted
• Landing Page• Key Visual• Benchmarks• Survey • Sales Preso• WTB links• FAQ• Partner landing page • Web banners• 1 Pager (by EOW)
Events (Nov 30-Dec 2)• Autodesk University
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