3.6 million twitter impressions per month: 3-month case study

Post on 09-Feb-2017

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3.6 Million Twitter Impressions

Per MonthThree-Month Case Study (Update)

Growing a

Niche

#SocialMedia

Network

@BrianDColwell @BColwell_ALT @BColwell_CTA @BColwell_ECON @BColwell_EMGMKT LinkedIn.com/BrianColwell Statistics as of 2/14/16

Develop a Content Curation System

Create Twitter Lists

21 Lists5,384 Members

LIsts Allow you to make sense

of the Twitter madness

Establish Your Niche

Niche Investment Markets

Aggregate Comprehensive

& Timely Content

Use Hootsuite

to Unlock Twitter

228 Hashtag Searches

59 Stock & ETF Searches

36 Influencer Searches

Monitor Hootsuite

Searches Daily

323Searches Daily

Distribute Content to

Target Niche Communities

Distribute Many Types of

Custom Content

Curated Twitter ListsLinkedIn Posts

Blog Posts Paper.li Curated Online Newspaper

Website Content

Share Community Content

#SocialMediaMarketing requires #frequency & #volume $TWTR $LNKD $FB

Community Content

30-60Posts Per Day

Attract Followers

& Engage with Communities

142 Profile

Views Per Day

Encourage Daily

Engagement

Engagement is the

Lifeblood of Social

Media ROI

15 Mentions Per Day

Build Social Authority

10%Follower Growth

Per Week

Added to 581

Twitt

er Li

sts

3.6 MillionTwitter Impressions

Per Month

Further the Conversation

Nurture Relationships

with Clients & Prospects

100Connections

Per Day Niche Market Target Audience

80%

30LinkedInProfile Views Per Day

Share Select Twitter

Content on LinkedIn

63 LinkedIn

Posts Per Week

@$ #

Build Genuine

Relationships on LinkedIn

153Endorsements Given Per Week

Top 1% Profile Views

Among My 5K+ Connections

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