35 ways to maximize fundraising through your website
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35 Ways to Maximize Fundraisingthrough Your Website
Sponsored by:A ServiceOf:
Allan Pressel
January 29, 2013
Sponsored by:A ServiceOf:
Protecting and Preserving theInstitutional Memories ofNonprofits Since 1993
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Today’s Speaker
Sponsored by:A ServiceOf:
Allan PresselCEO/FounderPowerSite123
Hosting:Cheri J Weissman, CJW Consulting & Services, Inc.
Assisting with chat questions:Jamie Maloney, Nonprofit Webinars
36 Ways to Maximize FundraisingThrough Your Website
Nonprofit Webinars
January 29, 2013
Presented by:
Allan Pressel, CEO/founder
PowerSite123 (formerly known as CharityFinders)
877-456-3210
www.PowerSite123.com
Allan@PowerSite123.com
January 29, 2013
Online Fundraising Tips
36. Inbound marketing• Goals
• Maximize inbound, online leads• Maximize lead quality• Maximize conversion rate
• Techniques• Search engine optimization (SEO)• Search engine marketing (SEM)• Pay-per-click (PPC)• Pay-per-click (PPC)• Blogging• Content creation• E-newsletters• Articles• Social media• Website
35. Search Engine Optimization (SEO)
Search Engine Optimization (part 1)1. What are the key search engines?2. How do they work?
• 200+ ranking factors!
3. How can you optimize your search engine standing?a. Metatags
• Description• < 150 characters
• Keyword
b. Choosing and using keywords• < 5 keywords per page• < 5 keywords per page• Use keywords/phrases liberally in:
• Content• Headings• Image tags• URL• Page title
• Use HTML tags to denote headings (e.g., H1, H2, etc.)• Use different keywords on different pages• Keep them updated
Search Engine Optimization (part 2)
c. Keyword selector tools• http://inventory.overture.com/d/searchinventory/suggestion• Google Zeitgeist - www.google.com/press/zeitgeist.html• Google AdWords Keyword Tool -
https://adwords.google.com/select/KeywordToolExternal• Google Trends - www.google.com/trends• MSN Search Insider - www.imagine-msn.com/insider• Yahoo Buzz Index: http://buzz.yahoo.com
d. Linksd. Links• Incoming
• Count your link:in Google, type“link:www.yournonprofit.org”
• Choose relevant, reputable sites• Outgoing• Twitter account
• # followers• Tweet/retweets
Search Engine Optimization (part 3)d. Use blogs
• Within your site• Interactivity• Offer RSS feeds• Lots of incoming links• Submit your blog to technorati.com• Submit your blog to bloggrader.com
e. Avoid splash pagesf. Don’t require cookiesg. Use alt text (on every image)g. Use alt text (on every image)h. Robots.txti. Search engines prefer HTMLj. Search engines prefer text over graphicsk. Don’t use framesl. Be careful with Flash and JavaScriptm. Create a site mapn. All pages should be easy to navigate to (esp. home)o. Create focused pages
Search Engine Optimization (part 4)q. Get listed in important directories:
• The Open Directory Project: www.dmoz.org• Yahoo Directory: http://dir.yahoo.com• ZoomInfo Directory: www.zoominfo.com
r. Use conversion formss. Page titles should be descriptive (<70 characters)t. Buy domain name (URL) for as long as possible
Search Engine Optimization (part 5)
u. Get your traffic rank at www.alexa.comv. Your site should display with or without the “www”
• set up a permanent “301” redirect
w. Keep your site updated frequentlyx. Videosy. Register with search engines
• Unpaid• Paid
SEO is based on unknown and changingalgorithms!
Online Fundraising Tips
34. Get your 990 in shapewww.charitablegift.org/your-
charitable-plan/evaluating/form-990.shtml
33. Register with GuideStar
volunteer sites32. Register with volunteer sites– VolunteerMatch
– ServeNet
– AmeriCorps
– SeniorCorps
– Idealist
Online Fundraising Tips
31. Google Alerts– www.google.com/alerts
30. Google Grants30. Google Grants– www.google.com/grants
29. Prospect research/wealth screening of your database– Target Analytics (www.blackbaud.com/targetanalytics)
28. Zillow (www.zillow.com)
27. Grant sources– Grantstation– Guidestar – Grant Explorer– Foundation Center– NOZA Search
Online Fundraising Tips
26. Create/promote content• Articles• White papers• Videos• Webinars• Blog posts• Blog posts• Social media posts• Content promotion sites
25. Social media• Facebook• Twitter• YouTube• LinkedIn
Online Fundraising Tips
24. Donor thank you videos23. Forum marketing22. Ebay Giving Works• Community Selling• Direct Selling• Donate now• Donate now• Give at Checkout• Shop for a Cause• Featured Charity
21. QR codes
Private Internet Consultation
I’d like to offer each of you a free private Internet consultation
• One hour• Consultation includes:
– PowerSite123’s assessment of your site/social media/SEO/marketing– Recommendations– Recommendations– How to easily implement all recommendations
• In person or by webinar• Include anyone you want (e.g., CEO/ED, board, etc.)• In one location or several• We’ll contact you in 1-2 days to schedule the consultation
Online Fundraising Tips
20. Groupon• Grassroots• Fundraising/educational event
19. Affiliate marketing18. Toolbars18. Toolbars17. Register multiple versions of your domain
name (e.g., .org, .com. .net, .cc, etc.)
Online Fundraising Tips16. Develop a privacy/security policywww.freeprivacypolicy.com
15. Collect e-mail addresses (for asmany constituents as possible)
14. E-mail list management13. Spam minimization13. Spam minimization12. E-newsletters
11. Voice broadcasting10. Ask for referrals9. Develop an Internet strategy
Online Fundraising Tips
Online Fundraising Tips
8. Integrate online & offline fundraising initiatives7. Press releases (e.g., announce your new site, etc.)6. Develop strategies to attract donors to your site
Online Fundraising Tips
5. Create compelling website content – text4. Create compelling website content – images3. Solicit input on your site from your constituents2. “Soft launch” versus a “hard launch”
1. Build a secure, interactive, “e-philanthropy”website
Online Fundraising Tips
Thanks!Allan PresselAllan Pressel
allan@PowerSite123.comallan@PowerSite123.com Thanks!allan@PowerSite123.comallan@PowerSite123.com
www.PowerSite123.comwww.PowerSite123.com
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PowerSite123PowerSite1232323 Vanderbilt Lane2323 Vanderbilt LaneRedondo Beach, CA 90278Redondo Beach, CA 90278
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