3 ways to get noticed on linkedin

3 Ways to Get Noticed

on LinkedIn

Eye Tracking Study Mashable - Web News

December 2011

“The photo and headline is what is going to make the reader want to

continue reading down the page. If you don’t make a good first impression, the

reader is moving on …”

Use a professional photograph

1

• a head/head & shoulder shot • no wives, children or pets • no sun glasses • use the background to provide context and interest

• smile

Picture

These work …

Brian Scudamore Founder & CEO @ 1-800-GOT-JUNK?

Kyle Vucko CEO, Indochino

Craft an attention grabbing

headline

2

• 120 characters

• do not use the default - i.e. your current job title

• ask a thought provoking question, or

• describe your value proposition

• include key search words

Heading

Summary: tell a

compelling story

3

!

• 2,000 characters • write in the first person • imagine you are sitting across from your prospect having a coffee

• tell a story about yourself - do not simply repeat biographical information

• include key search words • add visual content - SlideShare, videos, action photographs …

Summary

Let’s talk - 777 888-9999

contact me at me@mywebsite.ca

visit www.mywebsite.ca

!

• 90% on information transmitted to the brain is visual

• visual information is processed 60,000 times faster

• opening sentence summarizes value proposition

• short paragraphs • bullet points • quality content • call to action

25 Years Experience!

Adjunct Professor

Business Owner

Business Developer

I am that “Vancouver LinkedIn Guy”

Let’s have coffee