3 red cross

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Gravity Summit at Harvard August 31, 2009Gravity Summit at Harvard August 31, 2009

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Hi, my name is Wendy Harman and I am the manager of social media for the American Red Cross.

@wharman

harmanw@usa.redcross.org

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social media tools are uniquely valuable before, during and after emergencies

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same social media tools you’re using for business can be a big part of your

plan for staying afloat

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for next few minutes I’ll tell you our social media philosophy, how we use these tools

during disasters, and give you tips and resources for creating your own plan

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philosophy:

use social media tools to execute the mission.

help people prevent, prepare for, and respond to emergencies with social media

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Why use social media for preparedness?

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disaster online newsroom philosophy

distribute more info faster

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Online Newsroom – Public Information Providing real-time resources during disasters

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Disaster Online Newsroomhttp://newsroom.redcross.org

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how can integrating a social media plan in your preparedness plan affect you?

you’ll be a superhero you’ll become a social media rock star

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personal and business preparedness is first step

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increase your response – ability

before emergencies happen

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before anything happens

1. figure out how you’ll get information

2. figure out how you’ll distribute information

3. figure out what info you want from employees and community

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examples:

• @redcross local chapters

• @lafd

• local alerts

know your community

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during an emergency

be flexible in the tools you use

be ready to offer real time information in the right places

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