3 reasons your building materials parking lot matters - a lot!

Post on 18-Jun-2015

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This deck explains the importance of a stellar, inviting parking lot for building materials companies that will increase sales and referrals.

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3 Reasons Your Building Materials

Parking Lot Matters

Psychological research shows that if you create a welcoming environment(1957 Chevy optional) …

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

New Friedman’s Building Materials and Home Improvement Store in Petaluma, California

…you make people feel like they belong.

www.cross-check.com 888-937-2249

And that has a positiveimpact on both employees and customers:

www.cross-check.com 888-937-2249

Employees are more…

Cooperative Conscientious Accurate

www.cross-check.com 888-937-2249

And customers trust you.

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

So how do you welcome people to your business….

before they even meet you?

www.cross-check.com 888-937-2249

North American Sweeper magazine says that:

“a clean parking lot invites people to enter your business with a positive feeling.”

www.cross-check.com 888-937-2249

So what feeling does your parking lot create?

www.cross-check.com 888-937-2249

How does this one make you feel:

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

Or these two:

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

Would you get out of your truck to spend thousands on materials for your upcoming make-or-break construction contract?

www.cross-check.com 888-937-2249

Probably not.

www.cross-check.com 888-937-2249

North American Sweeper also says that:

www.cross-check.com 888-937-2249

“A clean parking lot encourages people not to litter.”

And “a clean parking lot can deter loitering and crime.”

www.cross-check.com 888-937-2249

Of course, sometimes a worn out parking lot can look inviting…

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

Even beautiful…

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

But not professional.

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

For most building materials suppliers, your parking lot gives your customer his first impression of your business.

www.cross-check.com 888-937-2249

Are you average?

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

Are you extraordinary?

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

Are you faking it?

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

Or are you trying to optimize what you already have?

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

It’s OK

Here’s an example from CrossCheck’s home town…

www.cross-check.com 888-937-2249

This building materials company provides materials for many projects done in our county.

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

When a customer sees their orderly, tree lined parking lot….

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

They expect to see an orderly, LEED Certified selection of materials:

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

Here’s a nice example of a much smaller company:

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

Did this last winter destroy your parking lot?

It ruined a lot of them…

www.cross-check.com 888-937-2249

If you replacing it makes more sense than patching it (again)…

www.cross-check.com 888-937-2249

Go with the LEED flow and recycle the whole thing.

www.cross-check.com 888-937-2249

For Construction Pros magazine says that “preservation” and “sustainability” have become essential facets of many pavement projects.

www.cross-check.com 888-937-2249

Your asphalt and a predetermined thickness of base material can be pulverized , blended and stabilized with additives -- and then put right back where it is now.

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

It’s called “full-depth reclamation.”

www.cross-check.com 888-937-2249

Even more extreme eco solutions are also possible:

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

But be careful not to get carried away by a fad.

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

Landscape Architecture magazine says that light colored pavement doesn’t actually help the environment.

www.cross-check.com 888-937-2249

So however you approach your parking lot…

www.cross-check.com 888-937-2249

…remember that you never get a second chance to make a first impression.

www.cross-check.com 888-937-2249

Your parking lot may make that first impression…

…so make sure it’s a good one:

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

…and you never know who might show up, or how big their order might be:

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

You never get a second chance to make a last impression, either…

www.cross-check.com 888-937-2249

…so before you send your customer back out into your beautifully manicured parking lot, make sure you closed the sale and left your customer smiling.

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

We offer the highest check approval ratio in the industry…

www.cross-check.com 888-937-2249

…which lets you close business right now, with your customer’s preferred method of payment.

www.cross-check.com 888-937-2249

And we guarantee every check we approve, so you know you’ll get paid.

www.cross-check.com 888-937-2249

www.cross-check.com 888-937-2249

Learn more here:

www.cross-check.com 888-937-2249

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