3 point something

WELCOMEWELCOME B25 | First Floor |Okhla 1, New Delhi 110020 INDIA

“non-physical” products.We design the user’s EXPERIENCE

on

Design Advisory | Smart Apps | Business Mockups | Social Media Consulting

Farming Your Ideas

F Y I

2 February 2012

4© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

3point

somethingA debate

viewpoint

The Great Debate

Notebook TabletVs.

Divide

It’s all about Mobile Technology.the user

CII Conference on Mobile BusinessEnterprises, Application & e-Governance

2 February 2012, 11:50 ITC Park Sheraton. Chennai

Sunil MalhotraFounder, Ideafarms

In my youth

Session: Is your next notebook a tablet?

1.WhatEverything should go mobile*

*Tablet - subset of mobile

can

2 February 2012

10© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

Q: What can go Mobile?

A: Everything …

2 February 2012

11© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

… but should Everything?

2 February 2012

12© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

http://www.slideshare.net/bryanrieger

2 February 2012

13© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

Tablet = Notebook + Mobility

Notebook = Tablet + Keyboard ????

2 February 2012

14© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

http://www.slideshare.net/bryanrieger/going-mobile-2010-by-yiibu

2 February 2012

15© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

So the more important question is …

… what should go Mobile?

It’s about devices … people

… some magic dust …

2 February 2012

18© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

Tablets make it look like …

http://www.siemens.com/press/pool/de/pp_med/2007/medus200711011-04_300dpi.jpg

2 February 2012

19© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

http://blog.bfbm.com/wp-content/uploads/2011/05/IMG_61081.jpg

… child’s play

2 February 2012

20© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

http://www.flickr.com/photos/artcenternabi/5491116358/sizes/l/in/photostream/

The interface allows you to Touch …

2 February 2012

21© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

http://www.flickr.com/photos/duncanchannon/3882988726/sizes/l/in/photostream/

…Pinch, Zoom, Rotate, Move around …

2 February 2012

22© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

http://www.matthewbuckland.com/wp-images/futureofsocialnetworking02.png

Augment your environment

Enterprise Collaboration

2 February 2012

23© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

Scribble as you would on a piece of paper

maybe a brainstorming tool

2 February 2012

24© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

… in real time, real space

http://www.motorola.com/web/Business/Products/Wireless%20LAN%20Devices/Integrated_Services_Platforms/_Images/_StaticFiles/IMG_8257_tablet.jpg

2 February 2012

25© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

Instant ordering

http://www.agilysyseurope.com/sites/default/files/Landing%20page/Sub%20page/iPad_demo_0.jpg

2 February 2012

26© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

http://www.tabletpc.com.au/product/3732/45314/motion-computing-cl900-rugged-slate-tablet-pc/

2 February 2012

27© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

http://www.ruggeddepot.com/product_images/uploaded_images/panasonic-toughbook-cf-h1-6.jpg

2 February 2012

28© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

http://blog.visa.com/wp-content/uploads/PATH_PayWave_shot.jpg

Yes it IS Pocket Science!

2.WhyThe Business Cause for mobile*

*Tablet - subset of mobile

Reduce costImprove efficiency… Jump on the Bandwagon

None of the above?

Go back to

‘what’

Criteria

for

moving

to

mobile*

*Source: Ideafarms’s conversations with potential stakeholders.

Why mobile?

:-(:-(:-(:-(

People don’t care about devices,they care about what it enables them to do.

My car is not a computer

3.HowDevelop your mobile* app

*Tablet - subset of mobile

Mockup

2 February 2012

34© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

2 February 2012

35© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

Design Biz

Tech

What Why

How

USERbility

2 February 2012

36© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.

http://www.pranavmistry.com/projects/sixthsense/

The Future is already here!