3 lessons i learned from building a killer start up

From Building a Killer Startup

by Herve Vu Roussel

3 Lessons I Learned

Linked Senior

Nursing Homes in the US

Residents of Nursing Homes

The Problem

The Solution

3. Sustainable Growth

1. MVP2. Pivot

2008 2009 20102007 2014

The Journey

Lean, MVP, Pivot

Part I: MVP

1. MVP2. Pivot

3. Sustainable Growth

2008 2009 20102007 2014

Product Vision

Shared Kiosk

3 Pilot Sites3 Trips per Pilot Sites

$5 per Trips+

5 Users per Pilot Sites$10 iPod per Users

$1952 Months

Minimum Product

Validation

2 Years after MVP

Time spent listening to MP3 Player (per user)

Time

Week 1 Week 2 Week 3

?Lesson I: Measure Engagement (Do it!)

Time Spent Per User

Time

Week 1 Week 2 Week 3

Metrics Today

Break I

Part II: Pivot

1. MVP2. Pivot

3. Sustainable Growth

2008 2009 20102007 2014

Turn Around Moment

Simple?

Feature Overload

App Overload

Less is More

Lesson II: Dead Simple

Break II

Part III: Growth

1. MVP2. Pivot

3. Sustainable Growth

2008 2009 20102007 2014

Innovation

“an idea, practice, or object that is perceived as new by an individual or other unit of adoption.”

– Everett Rogers

The Right Customer

Ideal Persona

Lesson III: Know your Market

1. MVP2. Pivot

3. Sustainable Growth

2008 2009 20102007 2014

Linked Senior 2013

Validate user engagement

Hook users with dead simple

Know your users & market

“I felt like I went back home”

- Concepcion Tecson

“It is a Programmers Dream to have this”

-Molly Hall

“there is always something new to explore”

- Patricia McDowney

“Linked Senior is a wonderful tool!”

- Beryl Kirkpatrick“my wonder machine!! THANK YOU!!!!”

- Drema Cardona “I love it. My residents are thrilled.”

-Indy Gurley

“I don't know what the residents would do without it”

-Nicole

“I am really in awe of Linked Senior”

-Jane Fulton

Herve Vu Rousselhroussel@gmail.com

http://linkedin.com/in/hroussel

Thank You!