3 lessons from hubspot #inbound16
Post on 22-Jan-2018
1.251 Views
Preview:
TRANSCRIPT
3 LESSONS FROM
#INBOUND16@NPELLEGRINO19 @GRAYCOLLEEN @MIKEROBERT
ORGANIC = DEAD.
MOBILE FIRST/ONLY.
LEAD W/ VIDEO+VISUAL.YEA YEA YEA, SO YOU KNOW THESE ALREADY, THEY’RE NOT
NECESSARILY NEW, BUT MORE IMPORTANT THAN EVER.
“ORGANIC SOCIALREACH SUCKS.99.9% OF YOUR CONTENT GOES
NOWHERE.@LARRYKIM. FOUNDER WORDSTREAM. TOP COLUMNIST @INC.
TV AND DIGITALARE IN A
DEAD HEATFOR U.S. MEDIA $.
TV VS. DIGITAL AD SPENDING% SHARE
EMARKETER
“WINE ON GOOGLE ADWORDS USED TO
COST 5¢.NOW IT’S $5.
@GARYVEE. CEO OF VAYNERMEDIA.
“INVEST IN PAIDDIGITAL NOW.
BEFORE THE FORTUNE500 SHIFTS THEIR
TV BUDGETS.@GARYVEE.
EX: GE TAKES B2B CONTENT, AND
VISUALLY TELLS A CORP. SOCIAL RESP., INNOVATION STORY.
@GENERALELECTRIC ON INSTAGRAM.
top related