3 hour startup - oscon 2008

3 Hour StartupLaunching a Startup in 3 Hours

Andrew HydeGavin Doughtie

Hello

Just Half a Day

3 Hour Startup(yes you)

What We Are Saying

“Startups Can Be Fun”

“Fail Fast”

“Find Great CoFounders”

What We Are Not Saying

“Get Rich Quick”

“Profit Off of Others”

“ ”

View From Up Here

Andrew Hyde

Gavin Doughtie

Some Quotes

“Our company was builtin 3 hours, the rest

was marketing bullshit.”

“Our company was builtin 3 hours, the rest

was marketing bullshit.”-Bill Gates

“Amazing products arenever built in a long time.

Just short, simple acid trips.”

“Amazing products arenever built in a long time.

Just short, simple acid trips.”-Steve Jobs

“I am buying lunch forAndrew and Gavin.”

“I am buying lunch forAndrew and Gavin.”

-Whurley

3 Hour Startup is for:PracticingExploringCuriosity

CollaboratingLaunching

“Be The Best In The World”

-Brad Feld

http://www.flickr.com/photos/lockergnome/1584268672http://www.flickr.com/photos/mstorz/482241635

http://www.flickr.com/photos/lockergnome/1584268672http://www.flickr.com/photos/mstorz/482241635

http://www.flickr.com/photos/lockergnome/1584268672http://www.flickr.com/photos/mstorz/482241635

http://www.flickr.com/photos/lockergnome/1584268672http://www.flickr.com/photos/mstorz/482241635

G33k Sprinting

3 Hours

Startup During This Session

Where This is Coming From

Deliverables

Paper PrototypeWorking TitleDesignWorking PrototypeDeployed

http://www.flickr.com/photos/sunsurfr/512124448

Questions

Use This For Every Project

Why

See itPrevent a 6th Month Mistake

Fail Really FastShow Off

The Smartest People in the Room

‣ Right Team‣ Solid Idea*‣ Timing‣ Luck‣ Find a Team is ++‣ Look Around‣ Who is a Designer, Developer, UI, etc?

Startups Succeed With:

3 Hours- 4 Steps‣ Team‣ Idea‣ Product‣ Implementation

Team‣ Gavin- Development‣ Andrew- Design/ UI

‣ Team

Ideas‣ Solve Problems‣ Solve More Than Just Your Problem‣ Can Be ‘X Better’‣ Can Be ‘X but Open’

‣ Idea

9 Ideas‣ Ebook$- Ebook teaching people to sell ebooks‣ GreenNet- Yelp for Recycling and Green‣ SocialShare- Easy to create and manage lists‣ Subversionless- Find designers for your

projects‣ DeadSpace- Myspace for the dead‣ MassiveGoog- Open Google‣ PoorCoder- Recipe finder for what you have‣ TwitterProm- Match users for the big dance

‣ Idea

‣ Idea

What Not To Do‣ Think Your Idea is Worth Anything‣ Build Anything that is "Neat" or "Cute"‣ Define development or design early

on‣ Pick a domain

‣ Idea

9 Ideas‣ Ebook$- Ebook teaching people to sell ebooks‣ GreenNet- Yelp for Recycling and Green‣ SocialShare- Easy to create and manage lists‣ Subversionless- Find designers for your

projects‣ DeadSpace- Myspace for the dead‣ MassiveGoog- Open Google‣ PoorCoder- Recipe finder for what you have‣ TwitterProm- Match users for the big dance

‣ Idea

SocialShare

‣ Idea

SocialShare‣ What It Is‣ Wiki‣ Multi Author‣ Public‣ Group List

‣ Idea

SocialShare‣ What It Is‣ Wiki‣ Multi Author‣ Public‣ Group List

‣ What It Isn’t‣ Blast Email‣ Contact Form‣ Secure

‣ Idea

SocialShare‣ Problem‣ Sharing your social graph is hard

‣ Solution‣ Usable wiki, everyone can add their own

‣ Idea

SocialShare

‣ Idea

SocialShare‣ SocialShare will make it easier for

groups of people to share information from their social graph together by creating a security optional, usable wiki with a unique url.

‣ Idea

SocialShare‣ SocialShare will make it easier for

groups of people to share information from their social graph together by creating a security optional, usable wiki with a unique url.

‣ The end result will be a group list with information about all the members of the group.

‣ Idea

Naming‣ Working Title‣ SocialShare -> GroupList‣ InstantDomainSearch.com‣ GroupList.com Taken‣ GroupList.us is open‣ Buy, Set Nameservers on Purchase

‣ Product

Write It Down‣ Paper Prototype ‣ Moleskin‣ Terrible Looking Browser‣ KISS

‣ Idea

‣ Product

‣ Product

Paper Prototyping‣ Title‣ Goal‣ Fill in Details‣ As Simple As Possible‣ No Nav‣ Everything with Purpose

‣ Product

Paper Prototype

‣ Product

Title:

Goals:

Start A GroupList

about / contact

grouplist.us

GroupList.us

Homepage

Encourage Sign Up, Find Other Group, Explain, Contact, About

GroupList makes things like sharing information in a group, actually easy.

Paper Prototype

‣ Product

Title:

Goals:

There is only one step to starting a GroupList

Group Name

Your Emailif you want to edit

the page in the future

Passwordif you want your

group to be private

about / contact

GroupList.us

Next

grouplist.us

Sign Up

Group Name, Admin Email, Password Optional

Paper Prototype

‣ Product

Title:

Goals:

Password

about / contact

Let Me In

grouplist.us/GroupName08

GroupList.us/GroupName08

Password

If group is password protected

Paper Prototype

‣ Product

Title:

Goals:

GroupName08 GroupList options

Name Email Phone Website Twitter Facebook MySpace

Add Another Contact

Share This GroupList

about / contact

GroupList.us/GroupName08

Save

grouplist.us/GroupName08

First Name Entry

Encourage Sign Up, Find Other Group, Explain, Contact, About

Paper Prototype

‣ Product

Title:

Goals:

GroupName08 GroupList options

Name Email Phone Website Twitter Facebook MySpace

Andrew Hyde andrew@endo 303-817-3333 andrewhyde.ne /andrewhyde /3oo3l2l2l /endoze

Andrew Hyde andrew@endo 303-817-3333 andrewhyde.ne /andrewhyde /3oo3l2l2l /endoze

Andrew Hyde andrew@endo 303-817-3333 andrewhyde.ne /andrewhyde /3oo3l2l2l /endoze

Andrew Hyde andrew@endo 303-817-3333 andrewhyde.ne /andrewhyde /3oo3l2l2l /endoze

Name Email Phone Website Twitter Facebook MySpace

Share This GroupList

Print This GroupList

about / contact

Save

grouplist.us/GroupName08

GroupList.us/GroupName08

GroupHome

Notes: columns align with the content, showing it all. Links to services are active

List, Sort, Link, Add

Paper Prototype

‣ Product

Title:

Goals:

GroupName08 GroupList options

Name Twitter

Email Facebook

Phone MySpace

Website

Name Email Phone Website Twitter Facebook MySpace

Andrew Hyde andrew@endo 303-817-3333 andrewhyde.ne /andrewhyde /3oo3l2l2l /endoze

Andrew Hyde andrew@endo 303-817-3333 andrewhyde.ne /andrewhyde /3oo3l2l2l /endoze

Andrew Hyde andrew@endo 303-817-3333 andrewhyde.ne /andrewhyde /3oo3l2l2l /endoze

Andrew Hyde andrew@endo 303-817-3333 andrewhyde.ne /andrewhyde /3oo3l2l2l /endoze

last edits

5/29 at 8:14 Eddy Mc

5/29 at 8:12 Cameron

5/29 at 8:10 Eddy Mc

Notes: slides down animation. Every time there is an edit, a version with the time and person added/edited is saved. Clicking it will give you what it looked like. Revert will

restore it

about / contact

grouplist.us/GroupName08

Save Revert

GroupList.us/GroupName08

Options

x x

x x

x x

x

Design

‣ Product

Design

‣ Product

Implementation

‣ Implementation

Things You Need Before Launch

Source Control

Server

Programming

Deployment

“Light Engineering”

‣ Implementation

1-Click Installs

‣ Implementation

Amazon EC2

‣ Implementation

Google AppEngine

‣ Implementation

It Should Always Look Nice

http://www.opendesigns.org

Things You Don't Need

‣ Implementation

Things You Don't Need

Scalability

Performance

"Industrial Strength" anything

UNLESS that's what your startup is about

‣ Implementation

Technology: Pitfalls

‣ Implementation

Technology: Pitfalls

Java

No Local Expertise

Overambitious

‣ Implementation

Team == Technology

‣ Implementation

Have Fun!

‣ Implementation

Major Roles‣ Usability‣ Development‣ Marketing‣ Design‣ QA

‣ Implementation

Individual Roles‣ Dev Manager‣ Product Manager‣ Designer‣ Interaction Document‣ Idea Definition

‣ Implementation

Tools‣ Basecamp‣ Google apps‣ IM‣ JumpBox‣ Trac‣ Twitter‣ Facebook

‣ Implementation

Legal Stuff‣ How Startup Weekend Has Done It

‣ Implementation

If you can't make it good, at least make it look good. Bill Gates

Intellectual property has the shelf life of a banana. Bill Gates

It's fine to celebrate success but it is more important to heed the lessons of failure. Bill Gates

What Do You Do on Monday?‣ eBay‣ Go Home‣ Core Team‣ Hire each other

‣ Implementation

Workshop Timeor

Watch Gavin Code

Workshop Timeor

Watch Gavin Code

“When - and how in the hell - did startups become so much fun?.”

-Josh Spear

Thank You!

ContactAndrew HydeTechStarstechstars.organdrewhyde.net@andrewhyde

Gavin DoughtieGooglexdraw.orggavin@doughtie.com