3 engaging users-dubai 2015
Post on 18-Aug-2015
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Video Tell a story – not dependent on language
h7ps://www.youtube.com/watch?v=LeA5xU2YjXk
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Video Why? By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-‐on-‐demand traffic alone will have almost trebled. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It's not difficult to see why. YouTube receives more than one billion unique visitors every month – that's more than any other channel, apart from Facebook. If a picture paints 1,000 words then one minute of video is worth 1.8 million.
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Video
Size – The maximum limit for a single upload is 300 MB – Smaller files will upload and convert more quickly.
File Types – Media Manager will accept .mov, .mp4, .mpg. ,wmv, .avi, .m4a
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Mobile is the locaCon
Social is conversaCon and your Website is the desCnaCon.
Social Media
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Social Media Explained (with donuts)
Twi7er: I am eaCng a donut. Facebook: I like donuts. You Tube: Here I am eaCng a donut. Linked in: My skills include eaCng donuts. Blogs: Here are some great stories about donuts. Google+: Why am I eaCng this donut all alone?
Social Media
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Social Media
Social Media is powered by: • Blogs • Online chalng • RSS • Widgets • Social Networks • Social Bookmarking • Message boards (forums) • Podcasts • Photo and Video sharing sites • Wikis
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Social Media
Independent Schools § 77% have a Facebook page § 51% monitor social media sites
§ 43% have a Twi7er account § 34% blog § 26% use YouTube
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Social Media
Group QuesCon: • What are you doing at your school in SM?
Using? Monitoring?
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Fundamentals of Social Media
• “Free” – not really • Fast • Not a replacement • If you create a beast, be prepared to feed it • Measure qualita_ve and quan_ta_ve results • People should be at the center of everything we do with regards to social tools
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How it helps us do our work
• Establishes and builds rela_onships • Reaches new audiences • Sparks engagement • Disseminates informa_on • Gathers informa_on (research) • Facilitates conversa_on
“If we follow the evidence and listen to people where they are, there is no problem we cannot solve” -‐ Michael Bloomberg, at the Harvard 2014 Commencement
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Content
• Segment your audience • Facebook page for Admissions • Prompt an emo_onal reac_on • Choose plasorms based on your audience
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Social Media as an Influencer • Prospec_ve families want to know your school. Bring them back to your website so they can know the “whole” story
• Quick look stories, that could be things happening around your campus
• Hold “Brown Bag” or bring your own lunch sessions with students, parents, and faculty to explain social media channels, privacy selngs, and address the benefits and concerns of being online
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Tools • Enable an RSS Feed in News Manager • Use tools like dlvrt.it to push content to specific social media
outlets • Products like HootSuite, Buffer, SproutSocial provide you with a
Social Media Dashboard to see all ac_vi_es simultaneously • Web Analy_cs is another tool that helps you measure
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Lessons Learned • Only Create Channels You Can Manage: make that channel the best it can be and focus all of your efforts toward accomplishing that goal
• Don't Create Ghost Towns: if you won't be able to consistently post content to a channel, don’t create it
• AnalyCcs Are Your Friend: take _me to review your analy_cs and make changes and adjustments accordingly
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