3. dbs-b2c-contentmarketingprogrammes
Post on 18-Jun-2015
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B2C Content Marketing Programmes
Keith Feighery
B2C Content Programmes
• Provide valuable information, content, entertainment to your prospects and customers
• Create an ongoing conversation with them where possibe• Address wider customer needs – beyond what your
product/service does• Give them what they want i.e. deals/discounts/extended service,
engagement etc..• Create awareness of products, services, organisation, people• Be transparent in terms of customer service, company
information etc..• Actively seek network effects and customer validations
Business to Consumer
Case Studies
GAP
Dazzledust
The Good Mood Food Blog
Kogi BBQ
Hairybaby
Superquinn
BlendTec
Pat The Baker
Diet Coke and Mentos
WestCoast Cooler
Starbucks
Zappos
Skittles
Best Buy
Mayo Clinic
Dell Case Study
Johnson & Johnson
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