2nd acts: building from the recession

2nd ActsBusiness in a Post-recession World

Presented by Erik Vermeulen.

Meetings Africa

Oil

Weather

Real Estate

War in the Gulf

Food Prices

Inflation

meltdown?1973

Bastions of permanence are no more

Bill Paul Steve

1952 1958

1955 1953 1956

Timing + Location + Demographics + Time +

Network = Success

NOT Genius / Academics / Right Varsity.

1970’s

Commodity Economy

People = Tools to get job done

Repetition

SA: Soweto Uprising

Focus on Commodities

1980’s

Financial Economy

Money = Power

“Yuppies”

People used to create wealth for others

Power Dressing

Top Companies 1975 - 1985

•Exxon Mobil•General Motors•Mobil•Ford Motor Company•Texaco

1990’s

Knowledge Economy

Knowledge = Power

Hoard it

Sell it

Consumers develop conscience

Top Companies 1995•Exxon Mobil•General Motors•AT & T•Ford Motor Company•Wal-Mart

2000’s

Experience Economy

Relationships = Power

Different & Unique

High Tech = High TouchMore

Ever-changing

Top Companies 2009•Exxon Mobil•General Electric•Conoco-Phillips•Chevron•Wal-Mart

Business Disruptors

SLOW vs

FAST

“ The world is changing very fast. Big no longer beats small. It’s now the

fast beating the slow.”

Rupert Murdoch, Chairman and CEO News Corporation

#1

Business Disruptors

CONCRETE vs

ABSTRACT

•Consulting services•Banking services

•Ideas•Perceptions•Experiences

•Motivations, Feelings & Emotional

Appeal

#2

Business Disruptors

SELLING vs

ADVOCACY

#3•No more hard sell

•Dialogue•Information

•Comparisons•Informed buying

decisions•Eg: pricegrabber.com

Business Disruptors

CONTROL vs

COLLABORATION

#4•Complete value

chain•Raw materials to

manufacture to distribution

•Unbundling, Outsourcing &

Partnering

Business Disruptors

HIT & RUN vs

RELATIONSHIPS

#5•Many 1-off sales•Long-term needs

•Poducts•High tech = high

touch•Loyalty

If you want

Loyalty

Business Disruptors

COMMODITISATION

vs INNOVATION

#6•Information age implies everyone gets info at about

the same time•This will lead to

price wars.•Innovation only

escape

Business Disruptors

MASS MARKETSvs

NICHE MARKETS

#7•Old way was

“spray & pray”•New way is laser-

like focus.•ThinSlice!!

Business Disruptors

STANDARDISATIONvs

CUSTOMISATION

#8•Customers want to fit in and stand

out.•At the same time!

Business Disruptors

FUNCTIONALITYvs

FASHION

#9•Consumers are

craving technology in function.

•But want their products to look

good.•Design War!!

Business Disruptors

LOYALTYvs

EXPERIMENTATION

#10•Brand respect is

eroded•Consumers are

informed & fussy•Consumers shop

around

CommunicationRES T

CommunicationRelevanceES T

Life Skills / Values / Motivation / Attitudes

Vision, Mission and Values that are corporate focused, but individually applicable.

I am / I do?

A set of behaviours / Actions that guide all employees at every level of the organisation.

I am / I do?

Increase in goal-directed Actions

Strengthening the underlying behaviours lead to positive actions towards achieving the company goals.

? Company goals determined by EXCO that will result from behaviours.

In order to achieve high standards of success, you are required propel yourself forward towards your goals.

?

CommunicationRelevanceEngagementS T

Here Rests (your name)

1965 - wheneverHe would have done really cool stuff, but his boss wouldn’t let

him.

CommunicationRelevanceEngagementSocial Responsibility T

Community &Teambuilding

CommunicationRelevanceEngagementSocial Responsibility Trust

T R U S T

Openness

Acceptance

Relia

bility

Congru

ence

CommunicationRelevanceEngagementSocial Responsibility Trust

2nd ActsBusiness in a Post-recession World

Presented by Erik Vermeulen.

Meetings Africa

2nd ActsBusiness in a Post-recession World

To book Erik Vermeulen to deliver this Keynote Presentation at your next conference contact him on:

Tel: +27 11 327-1414E-mail: erik@erikvermeulen.com

Facebook: Erik VermeulenTwitter: ErikMVermeulen

Web: www.erikvermeulen.com