26 marketing mistakes lawyers make
Post on 23-Aug-2014
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15 ONLINE 26 MARKETING TACTICS YOU’RE DOING TOTALLY WRONG
Your Website Isn’t Built On Wordpress
Your Website Costs More Than a Tesla
Your Website Is the Same onYour Phone
You Look Like a Lawyer
You Have Multiple Names Addresses or Phone Numbers Listed
Your Site Has Fake Addresses
Your Site is Slow
You Don’t Review Google Webmaster Tools
You Believe in theBlogging Field of Dreams
You Think About Your Bounce Rate
You Run Multiple DomainsFor The Same Business
You Measure SEO with Ranking
Reports
You Don’t ReviewGoogle Analytics
You Don’t Know Your Traffic By Channel
You Ask Your Prospects Where They Found You
You Think PPC is Too Expensive
You Ignore BingAds
You Advertise When You’re Closed
You Stopped Advertising in theYellow Pages
You Started Advertising on Yelp
You Rationalized Advertising:“Just One Client and It Will Pay For Itself”
You Think You are Sexy On Social Media
You Use Social Media to Drive SEO
You Use Social Media to Drive SEO
. . . And improve your search engine rankings with social media marketing from LexisNexis.”
You Don’t Ask Clients To Review You
You Don’t Talk to ProspectsWithin 5 Minutes
Your Voicemail is Recorded by an Assistant
“Attorney Axelrod is currently unavailable, please leave a message.”
You Don’t Know How Much Your Clients Cost
Avvo FindLaw Adwords SEO$0
$200
$400
$600
$800
$1,000
$1,200
$340
$650
$1,100
$158
Thanks
Conrad SaamMockingbird Marketingconrad@mockingbirdmarketing.com@conradsaam
Remember: Ask for the Review: If you liked this talk, please tell Ken or your local bar. If you didn’t please tell me.
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