25 quotes to inspire any marketer

Post on 17-Oct-2014

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As marketers, we spend a lot of time reading. We read marketing blogs, books, case studies, whitepapers...we read a lot of stuff. We read most of this content hoping that we will find some information that can directly impact our marketing strategy, perhaps a new idea to look further into or an important piece of news that impacts the industry. But what about things that can indirectly impact our careers? Like inspiration and motivation? What about the stuff that keeps us going when we're knee deep in data wondering if we even know what marketing is anymore? The slides and quotes below may not have any statistics or case studies, but they may make you a better marketer by inspiring you and changing the way you approach your job. Traditional and new media marketing are both represented, with sources ranging from "The Father of Advertising," David Ogilvy, to inbound marketers like Brian Halligan and Dan Zarrella. There are even quotes from people who weren't explicitly marketers, although they definitely knew a thing or two about the industry. If you enjoy the presentation, feel free to share it. We want to make it as easy as possible to share this inspiration. In a blog post, we included quick links to tweet each individual post: http://bit.ly/14qDqWk We also pinned each individual image to a Pinterest board: http://bit.ly/13iRhcv and will be sharing them on Facebook and Twitter. If one image stands out to you, feel free to share that as well.

TRANSCRIPT

25 Quotes

to Inspire Any

Marketer

Curated by eZanga.com

@eZangaInc

“The aim of marketing is to know and

understand the customer so well the product

or service fits him and sells itself.” -Peter Drucker

“Business only has

two functions –

marketing and

innovation.”

- Milan Kundera

“Whether people like it or not, my marketing thought

is if you keep something in front of people for too

long, they get used to it.” - Shahrukh Khan

“Instead of one-way

interruption, Web

marketing is about

delivering useful

content at just the

precise moment that a

buyer needs it.”

- David Meerman Scott

“Don’t find customers for your products,

find products for your customers.” - Seth Godin

“The aim of marketing is to

get customers to know, like

and trust you.” - Unknown

“In today’s

information age of

Marketing and Web

2.0, a company’s

website is the key

to their entire

business.” - Marcus Sheridan

“People shop and learn in a whole new way

compared to just a few years ago, so marketers

need to adapt or risk extinction.” - Brian Halligan

“Marketing isn’t magic.

There is a science to it.” - Dan Zarrella

“Marketers need to build digital

relationships and reputation before closing

a sale.” - Chris Brogan

“By listening,

marketing will

re-learn how to

talk.” - Doc Searls & David Weinberger

“Marketing

is what you

do, not what

you say.” - Andy Sernovitz

“You now have to decide what

‘image’ you want for your

brand. Image means

personality. Products, like

people, have personalities, and

they can make or break them in

the market place.” - David Ogilvy

“Without promotion

something terrible

happens…nothing!”

- P.T. Barnum

“Approach each customer with the idea of helping

him or her solve a problem or achieve a goal, not

of selling a product or service.” - Brian Tracy

“No great marketing decisions

have ever been made on

qualitative data.” - John Sculley

“Advertising is

the greatest art

form of the

twentieth

century.” - Marshall McLuhan

“Marketing is not the art of finding clever ways

to dispose of what you make. It is the art of

creating genuine customer value.” - Philip Kotler

“So sure, start

with a slogan. But

don't bother

wasting any time

on it if you're

merely going for

catchy. Aim for

true instead.” - Seth Godin

“There's no

such thing

as a passive

audience.” - Dan & Chip Heath

“You are the sum total of what people do and

feel when interacting with your stuff.” - Andy Sernovitz

“A thrilled

customer is the

most potent

marketing

asset your

organization

can leverage.” - John Jantsch

“Give them quality. That's the best kind of

advertising.” - Milton Hershey

“A brand is an

emotional response

to the image or name

of a particular

company, product, or

person.” - Erik Deckers

“The most basic way to get someone's

attention is this: Break a pattern.”

- Dan & Chip Heath

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