25 must-haves for a great website

By @jessicameher

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•How to get found online•Design factors to reduce bounce rates•Tips for creating awesome content•Best practices for converting traffic into leads

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www.hubspot.com/25

A website is one of the most important elements of a business's online strategy. After all, it’s a company’s virtual storefront.

Whether you're looking to build your first website, or if you’re looking to increase traffic and leads for an existing site, you may be wondering what it takes to have a great website.

So without further ado, enjoy the 25 Website ‘Must Haves’ for Driving Traffic, Leads and Sales. To learn how to implement each must-have for your own website, download the free, 52-page instructional eBook at hubspot.com/25

3

Introduction

4

1 Lots of Quality

Inbound Links

5

2

On-page Optimization

6

3 Optimized

Meta Tags

7

4 XML

Sitemap

#4

8

5 301

Redirects

9

6 Professional

Design

10

#7 7 Consistency

11

8 Relevant

Imagery

12

9

More Helpful Than Flashy

13

10 Easy to

Navigate

14

11 Accessible

15

#12 12 Answers Who,

What & Why

16

13

Not Just Sells but Educates

17

14 Copy is Clear,

Not Clever

18

15 Delivers

Quality

19

16 Blogs Often

20

17 Avoids

Gobbledygook

21

#18 18

Content is Social & Shareable

22

19

Uses Multiple Forms of Content

23

20

Promotes Customer Success

24

21

Generates Leads using Great Offers

25

22

Also Generates Prospects

26

23 Calls-to-Action

That Stand Out

27

24

Uses Landing Pages – Lots of ‘Em

28

25

Asks for the RightInformation at theRight Time

Internet usage is growing rapidly and you need to be there when potential buyers come looking. A business website may be the most important factor in your inbound marketing strategy, but it’s more than just having a website, it’s the integration of SEO, social media, blogging, content, CTAs and landing pages that will drive traffic, leads and sales.

To learn how to implement each of these 25 must-have’s, download the full eBook at hubspot.com/25

Conclusion

29

Get a Free Website Evaluation!

Image Credits:• Page 4: http://www.elliance.com• Page 5: http://www.bnet.com• Page 6: http://weblog.blogads.com/• Page 7: http://www.intechgrity.com• Page 11: http://www.istockphoto.com

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Receive expert advice on how to apply these 25 must-have’s to your own website with ano-obligation Inbound Marketing Assessment!

HubSpot’s marketing specialists will provide a detailed analysis of your website and a comparison of how you stack up against your competitors.

Start generating more traffic and leads, get your free assessment today at:

• Page 12: http://www.adobe.com• Page 14: http://www.tabletpcreviewer.com• Page 16: http://www.jenniferbrouwerdesign.com• Page 23: http://www.salesforce.com• Page 26: http://www.freshbooks.com