21 tips for using social media successfully at your school

Tim McDonough & Brendan Schneider

21 Tips for Using Social Media

Successfully at Your School

www.schneiderb.com/4

SOCIAL MEDIA MARKETING

Joe Pulizzi

“In social media marketing,

the center of gravity – the

focus of the marketing activity

– is located with the social

networks themselves…in

contrast, the center of gravity

for content marketing is a

brand website.”

21 Tips for Using Social Media

Successfully at Your School

Experiment

21 Tips for Using Social Media

Successfully at Your School

Have a plan for when the

negative happens. (It’s a

matter of ‘when’ not ‘if’.

21 Tips for Using Social Media

Successfully at Your School

Don’t over think.

21 Tips for Using Social Media

Successfully at Your School

Use social media to drive traffic

to your website – don’t lose

focus on why you are there.

21 Tips for Using Social Media

Successfully at Your School

Be sure social media is

supporting your overall

communications strategy.

21 Tips for Using Social Media

Successfully at Your School

Engage – don’t treat social

media like broadcast (email)

marketing

21 Tips for Using Social Media

Successfully at Your School

Use social media to create,

foster, and strengthen offline

relationships

21 Tips for Using Social Media

Successfully at Your School

Measure what you are doing

(metrics)

21 Tips for Using Social Media

Successfully at Your School

You don’t have to be

everywhere. Be where your

audience is and do it well.

21 Tips for Using Social Media

Successfully at Your School

Always include a link when you

pin an image on Pinterest.

21 Tips for Using Social Media

Successfully at Your School

Schedule. Don’t automate.

21 Tips for Using Social Media

Successfully at Your School

It’s not about your school. It’s

about your audience.

21 Tips for Using Social Media

Successfully at Your School

Share great info and link to it.

21 Tips for Using Social Media

Successfully at Your School

Try to engage on social media:

ask questions, ask to RT…just

ask.

21 Tips for Using Social Media

Successfully at Your School

Use Instagram and cross-post

to Twitter and Facebook.*

21 Tips for Using Social Media

Successfully at Your School

Don’t create ghost towns.

21 Tips for Using Social Media

Successfully at Your School

Test, test, test.

21 Tips for Using Social Media

Successfully at Your School

Use external tools to help you

manage your channels.

21 Tips for Using Social Media

Successfully at Your School

Get on the next social media

channel personally before you

get on for your school.

21 Tips for Using Social Media

Successfully at Your School

Manage your social media

channels, don’t let them

manage you.

21 Tips for Using Social Media

Successfully at Your School

Consolidate your social media

channels to increase reach and

leverage staff time.

Questions

www.schneiderb.com/4

@TMcdonough1973 @schneiderb