2019 nhtsa communications calendar · 2018-07-26 · 2019nhtsa communications calendar campaign...
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2019 NHTSA Communications Calendar
Campaign Material Available at www.TrafficSafetyMarketing.gov
JANUARY
Happy New Year!
FEBRUARY
3Super Bowl LIII (Atlanta, GA)IMPAIRED DRIVINGPrimary Message: Fans Don’t Let Fans Drive DrunkTwitter Chat: Super Bowl
–o
M
13664-071018-v6
MARCH
17St. Patrick’s DayIMPAIRED DRIVINGPrimary Message: Buzzed Driving Is Drunk Driving Twitter Chat: Buzzed Driving
S M T W T F S
1 2
4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28
S M T W T F S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
S M T W T F S
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3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
S M T W T F S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30
S M T W T F S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
S M T W T F S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
S M T W T F S
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6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
S M T W T F S
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2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30
S M T W T F S
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3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
S M T W T F S
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8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
S M T W T F S
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6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
S M T W T F S
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8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
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20 22 2421
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31
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2928 30
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1311
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26 27
16
23
30
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25
1412
2120
8
3
10 129 11
14
13
15
31
1 3 52 4 76
8 109
APRIL
National Distracted Driving Awareness onthPrimary Message: U Drive. U Text. U Pay.Paid Media
3National Walking Day
8–15U Drive. U Text. U Pay.
National Enforcement MobilizationTwitter Chat: #justdrive
MAY
Motorcycle Safety Awareness MonthPrimary Message: Motorists: Share the Road With Motorcyclists and Scooter Riders
Bicycle Safety MonthPrimary Message: Share the Road With Bicyclists
8Bike to School Day
17National Bike to Work Day
13–JUNE 2 Paid Media
Click It or Ticket
National Enforcement MobilizationOCCUPANT PROTECTION
Primary Message: Click It or Ticket
JUNE
1–AUG 31100 Deadliest Days of Summer
17National Ride to Work DayPrimary Message: Share the Road With Motorcyclists and Scooter Riders
JULY
Vehicle Theft Prevention Month
4Fourth of JulyIMPAIRED DRIVINGPrimary Message: Drive Sober or Get Pulled Over
Secondary Message: Buzzed Driving Is Drunk Driving
Twitter Chat: Buzzed Driving
Na31
tional Heatstroke Prevention DayHEATSTROKE AWARENESS
Paid MediaTwitter Chat: #Heatstrokekills
AUGUST
Back to School Safety MonthPrimary Message: Walk, Bike, and Ride to School Safely!
14–Paid Med
SEia
PT 2Drive Sober or Get Pulled Over Ride Sober or Get Pulled Over National EnforcementIMPAIRED DRIVING DRUG-IMPAIRED DRIVING
SEPTEMBER
15 21Child Passenger Safety
–WeekOCCUPANT PROTECTIONTwitter Chat: Child Passenger Safety
21National Seat Check Saturday
OCTOBER
2National Walk to School Day
21 25National School Bus
–Safety Week
20 26National Teen Driver
–Safety WeekTEEN DRIVING ISSUES
31HalloweenIMPAIRED DRIVINGPrimary Message: Buzzed Driving Is Drunk Driving
NOVEMBER
28Thanksgiving Holiday TravelOCCUPANT PROTECTIONPrimary Message: Buckle Up. Every Trip. Every Time.
29Pre-H
DElida
Cy 10 Season
IMPAIRED DRIVINGPrimary Message: Buzzed Driving Is Drunk DrivingTwitter Chat: Buzzed Driving
DECEMBER
1Older Driver Safety
–7 Awareness Week
11– Paid Med
Jia
AN 1Holiday SeasonIMPAIRED DRIVING
DRUG-IMPAIRED DRIVINGPrimary Message: Drive Sober or Get Pulled OverTVB Project Roadblock: Buzzed Driving Is Drunk Driving
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