2018 economic impact & visitor profile...source: 2018 economic impact study & visitor...

• The Kansas City region hosted 25.2 million visitors in 2018.

• The average number of nights spent in Kansas City on an overnight trip was 2.7 nights, up from 2.3 nights in 2016. The average travel party size was 2.7 persons.

• 70% of Kansas City visitors were very satisfied with their overall trip experience. The next highest ranking category for satisfaction was quality of the food at 64%.

VISITOR MARKET ASSESSMENT

KC BUSINESS/LEISURE TRAVEL

Leisure 82% - 7.7 Million

Business Day Trips 15% - 1.4 Million

Business/Leisure 3% - 400,000

47%OVERNIGHT

TRIPS

-- 11.9 M --

53%DAY TRIPS

-- 13.3 M --

TOTAL TRIPS = 25.2 MILLION

VISITORS BY STATEOVERNIGHT TRIP PLANNING Hotel/Resort

Advice - Friends/Family

Online Travel Agency

Social Media

Destination Websites

Travel Co. Websites

Airline

Auto Club/AAA

Travel Agent/Company

Travel Guide

0% 5% 10% 15% 20%

17%

12%

13%

8%

8%

8%

11%

8%

8%

4%

2018 ECONOMIC IMPACT & VISITOR PROFILE

MAIN PURPOSE OF TRIP

42%Visiting Friends

& Family

OVERNIGHT LEISURE

OVERNIGHT BUSINESS

12%SpecialEvent

7%City Trip

5%Touring

4% Theme Park

10%Other

Business Trip6%

Convention

4%

BusinessLeisure

4%

6%Casino

Misc.Overnight

Leisure

* DMA (Designated Market Area) regions are the geographic areas in the United States in which local television viewing is measured by The Nielsen Company. The DMA data are essential for any marketer, researcher, or organization seeking to utilize standardized geographic areas within their business.

TOTAL VISITORS 2009-2018 (millions)

26

24

22

20

18

% CHANGE

2009 2010 2011 2012 2013 2014 2015 2016 2018

24.6725.20

20.8021.56 21.78 21.82

22.8423.98

-5.7% 3.7% 1.0% 0.2% 4.7% 5.0% 2.9% 2.1% 0%

25.20

20%14%

64%29%

5%8% 3%

5%

---3%

3%5%

2%4%

1%3%

DAY %OVERNIGHT %

LENGTH OF TRIP PLANNING More than 1 year in advance 4% 6-12 months 12% 3-5 months 16% 2 months 18% 1 month or less 37% Did not plan in advance 14%

VISITORS BY DMA

DMA * DAY OVERNIGHT

Kansas City, KS-MO 35% 9%

St. Louis, MO/IL 11% 8%

Springfield, MO 10% 4%

St. Joseph, MO/KS 7% 1%

Topeka, KS 7% 4%

Columbia/Jefferson City, MO 5% 6%

Joplin/Pittsburg, MO/KS 5% 3%

Omaha, NE/IA 3% 5%

Wichita/Hutchinson, KS 3% 7%

Des Moines/Ames, IA 2% 3%

Lincoln/Hastings/Kearney, NE 2% 2%

Chicago, IL 1% 2%

Ft. Smith, AR 1% 3%

Business + Business/Leisure total trips grew by 300K from 2016.

TOURISM ECONOMIC IMPACT

VISITOR SPENDING BY COUNTY

Source: 2018 Economic Impact Study & Visitor Profile: Tourism Economics, an Oxford Economics Company - Longwoods International

TOURISM SPENDING BY CATEGORY (millions)

Total Economic Impact of Tourism u $5.6 billionVisitor Spending u $3.4 billion

Visitor spending remained strong in 2018, generating a $10M increase in state and local taxes over 2016.

Jobs u 48,350Wages u $1.8 billion

1 in 19.9 jobs (5%) in the region are sustained by tourism either directly or indirectly.

Federal Tax Revenue u $412 millionState Tax Revenue u $168 millionLocal Tax Revenue u $221 million

State and local taxes generated saved each household approximately $550 in taxes.

JACKSON46.9%

CLAY9.6%

PLATTE15%

WYANDOTTE6.1%

JOHNSON22.3%

Expenditure % of Total Clay, Jackson, Platte, Johnson, Wyandotte, Missouri KansasCategory Total Spending Missouri Missouri Missouri Kansas Kansas Total Total

Air Transport 8.1% $279.80 $- $- $276.80 $3.00 $- $276.80 $3.00

Other Transport 3.9% $135.40 $4.50 $70.80 $14.30 $38.10 $7.80 $89.50 $45.90

Retail Trade 19.5% $669.60 $83.40 $333.70 $46.90 $163.60 $42.00 $464.00 $205.60

Gasoline Stations 6.5% $223.70 $22.20 $114.10 $19.70 $55.70 $12.10 $155.90 $67.80

Recreation 13.0% $446.80 $77.60 $248.50 $26.00 $62.60 $32.10 $352.10 $94.70

Lodging 26.2% $903.00 $58.00 $441.50 $98.10 $236.80 $68.60 $597.60 $305.30

Food & Beverage 22.8% $784.30 $95.80 $396.20 $51.30 $194.90 $46.00 $543.30 $240.90

Total Direct Spending -- $3,442.50 $341.50 $1,604.70 $533.10 $754.70 $208.60 $2,479.30 $963.20

Indirect & Induced -- $2,160.20 $198.60 $1,025.60 $308.50 $497.00 $130.40 $1,532.80 $627.40

Total Economic Impact -- $5,602.70 $540.10 $2,630.30 $841.70 $1,251.70 $339.00 $4,012.10 $1,590.70

Share of KC -- 100% 9.6% 46.9% 15% 22.3% 6.1% 71.6% 28.4%

AVERAGE EXPENDITURES PER PERSON by Sector

EXPENDITURE DAY OVERNIGHT

Lodging N/A $71

Retail $22 $29

Food/Beverage $20 $42

Recreation/Sightseeing/Entertainment $12 $23

Transportation in Destination $11 $17

TOP ACTIVITIES

ACTIVITY DAY OVERNIGHT

Shopping 37% 33%

Bar/Nightclub 8% 19%

Zoo 8% 5%

Museum 7% 14%

Casino 6% 17%

Fine Dining 6% 11%

Landmark/Historic Site 6% 12%

Fair/Exhibition/Festival 5% 5%

Pro/College Sports 5% 8%

Theme Park 5% 6%

Concerts 4% 5%

Theater 4% 4%

Waterparks 4% 3%

Art Gallery 3% 4%

Business Meeting 3% 6%

National/State Park 3% 6%

Brewery 2% 7%

Dance -- 2%