2017 guide rendezvous - orvis · 2017-06-08 · vp rod & tackle tom rosenbauer marketing...

2017 GUIDE RENDEZVOUS NEW PRODUCT

ROD & TACKLE DEVELOPMENT TEAM

Steve Hemkens VP Rod & Tackle

Tom Rosenbauer Marketing Manager

Shawn Combs Divisional Merch. Manager

Jim Kershaw Product Designer

Sam Orvis Rod Manufacturing Engineer

Jesse Haller Product Developer

FEED BACK LOOP “The new boots long awaited with the sticky rubber soles (boa) are narrower than the

others” “consider changing materials used in the gravel guards. They fit funky, look funky, and are generally bunched up around the boot”

“I think waders are a weak point”

“I LOVE the new Recon rods!”

“I would like to see less of the double grip on the 11-12 weights.”

“I think Orvis makes the best rods on the market”

“Waders are not very durable”

“Work on the fit. Still a bit fat”

“Reels work flawlessly. Possibly apply a scratch

proof coating”

“The lack of reverse drag on the Mirage is SO annoying. You should

be able to rip line off the reel without it free spinning and

causing backlash”

“Encounter wading boots just look cheap and clunky”

“seam durability”

“blow out on the seam on the seat”

“11 ft 3wt for euro nymphing”

“They are only Water Resistant at best and they can not be submersed in the water”

“Women‘s Open Air Casting Shirt, it's not very soft”

“I used your guides sling pack or a while and found it lacked organization within”

“We use your lines almost exclusively”

“Much improved over the last 10 Years. Quality and durability”

PROJECT GOALS DELIVERABLES • MADE IN USA • ELIMINATE SPOOL/FRAME WOBBLE AND END PLAY • ULTRA LARGE ARBOR • ZERO-TO-FULL DRAG IN ONE DRAG KNOB ROTATION • TYPE III MIL-SPEC ANODIZE • SMOOTHEST DRAG IN INDUSTRY

ADDED INNOVATION & IMPROVEMENTS • BALL AND RAMP THRUST PLATES • TITANIUM SHAFT • HARDENED STEEL CLICKERS • MACHINED ALUMINUM HANDLE

FRAME CONCEPT DEVELOPMENT

MIRAGE DESIGN EVOLUTION

INITIAL CONCEPT

1ST CAD REFINEMENT

2ND CAD REFINEMENT

1ST MACHINED PROTOTYPE

DRAG SEALS

BALL AND RAMP DRAG

DRAG PROFILE COMPARISON M

IRA

GE

USA

O

LD M

IRA

GE

1 turn 0.25 lbs

2 turns 1.5 lbs

3 turns 3.5 lbs

17 clicks 1.25Lbs

28 clicks – 4.5 lbs

DRAG PERFORMANCE

DRAG STRENGTH COMPARISON

DRAG KNOB KNURLING

FIELD TESTING FAILURES

HANDLE CLICKERS DRAG SEALS CORROSION

INTERNAL TESTING

SMALL DETAILS

FIELD TESTING

PLIER DESIGN EVOLUTION

INITIAL CONCEPT SKETCHES REFINED DESIGN SKETCHES INITIAL CAD MODEL

NIPPER DESIGN EVOLUTION

INITIAL CONCEPT REFINED DESIGN SKETCHES INITIAL CAD MODEL

PEWTER

COBALT

MIDNIGHT BLACK

MOSS

• 500-denier nylon with dual-side TPU

coating

• 100% waterproof, submersible YKK Flexseal Zipper (main compartments)

• Highly water – resistant Reiss zipper (accessory compartment/boat bag)

• Waterproof welded seam construction

WATERPROOF PACK SERIES

_________________________________ • Bright interior liner to make it easier

to find gear

• Multiple compartments for better organization

• Compression foam back allows for better breathability

21L / 1,282 cubic inches 14L / 854 cubic inches 7L / 427 cubic inches

Overview

• 800-denier nylon TPU coated bottom for high abrasion resistance

• Bright interior liner to make it easier to find gear

• Multiple compartments for better organization (modular dividers in boat bag)

• Removable/adjustable shoulder strap

74L / 4,516 cubic inches 22L / 1,342 cubic inches

DROPPER DELUXE DRY

ORVIS

THANK YOU FOR YOUR CONTINUED SUPPORT.

@sully_land