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CONNECTING PELION

The Experience Enterprise Cooperative

Working together for success

Content

1. Market and issues

2. Market opportunities

3. Business area developments

4. The solution

a. The new organisation model

b. Product model

c. Growth strategy

d. Pricing model

2

This is the Pelion we all know and love It will be loved by others as well

(IF THEY CAN FIND IT)

Tourism arrivals grows, expenditure drops

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Magnesia welcomes mainly Greeks, but Greek visitors become less …

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Visitors to Magnesia, 2015

2015 …

2016 …

Occupancy rate low most of the year…

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Lost commission in 40% of cases

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Traditional like travel agents and tour operatorsDirect via

phone, email or own website

Internet booking engine (IBE) on hotel website

Via OTA’s Booking.com 73% ; Expedia;15% share

The MarketOpportunity

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Growth of tourism and OnLine UseGeneral market growth, plus…

Pelion has what people want

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Cultural tourism & Ecotourism. International Culture tourism searches

On-Line Content = Trust

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Online content leads to MORE sales

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Growth Opportunity for Pelion

2015

2020

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Normal growth + active

online content

5.4% per year

76.000foreign

visitors to Pelion

growing to 100.000 in 5 years

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Travel Guides, travel guides andmore travel guides…

But where can we book?

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Competition and Positioning

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Opportunities Do what people TRUST• Tourism business keeps growing• Emerging destinations will profit at twice the rate of the advanced destinationsBetter Online Content presence with lots of relevant content and communication possibilities

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SummarizingAttention Points

• Target market cannot find Pelion• Average expenditure goes down in Greece• The number of Greek visitors fall. Do foreigners fill the gap?• Low occupancy rate in Pelion and occupancy for only two months• On-Line presence is very much behind of the EU average• Loose commission in 40% of the cases

Result• Total economic impact for the region• More to earn: + 24.ooo visitors & + €15 mln. receipts• Better spread over the year• And, better friends

Digital Disruption

Digital Disruption everywhere

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Disruption has the power to transform tourism, change consumer needs,shift market positions and even destroy companies.

What about travel?

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Mobile Travel bookings

45% of hotel guests travel with two devices and 40% with three or more (Tnooz, 2013)

Time spend searching travel online

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YoY

Social Media is No longer a trend

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Always present and more and more used

Consumer quotes

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What consumers love What consumers look for and expect

Solution = add value

Sharing Memory of Experiencebecomes the product

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Use Massified Customization

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Who are my clients and what do they like?

What have your friends done recently?

Customized alerts

How can I improve my processes and increase my sales?

Sharing of travel products

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Sharing of business supplies

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Eco-Tourism advantages

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• New walk and Hike routes

• New Traditional house parks

• Upgrade activities

Pelion gets added to UNESCO's Geo RoutesJun, 30 2014

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Connecting through a Cooperative

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What could we realize together:“Get an affordable, intense vacation Experience

wherever you are, whenever you want.

Pelion Paradise = Active On-Line content

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A gateway to a unique, affordable, personalised experience in the worlds best kept secret wherever you want, whenever you want and with al the care you need

Growth StrategyThink big, Start small

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1. Text (Video) chat & telephone

2. Send automated emails

3. Omni-Channel

4. Pick up locations

5. iBeacon

6. E-booklets

7. Sell gift cards

8. BBQ, camera rental

9. Automate voucher redemption

10. Create Waiting Lists

1. Mobile booking

2. Accept payments anywhere

3. Build partnerships & increase revenue

4. Manage different distribution channels

5. Integrate with other marketplaces

6. Transfers –Transport & Car Hire

7. (E)Store

8. Mobile & Apps

9. Georeferencing information

10. Link to API’s

11. Wearables

12. Data privacy

13. Cloud

14. True personalisation. Big Data, Analytics

1. Local knowledge

2. Sustainable travel

3. Travel agencies

4. Coupon cards met chips

5. Bookings from Social Media

6. User generated content Professional reviews; own site and other

7. (Inter)national Tourist organisations & catalogues

8. News, feature reports, news from the local owners they met

9. Presentation days

Marketing & Distribution Customer Service Product development

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Business model

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Net priceCommission10%-30%

Minimum price to cover all costs and make a profit.

Mark-up on package

for services – 15-30%

Cooperationsells services

at retail prices and

packages at retail price +

mark up

Retail

+10-15%Wholesale

20-25%

OTA and

ITO

+30%

Retail

price

Package

price

1

Retail

priceRetail

priceRetail

priceRetail

price

Retail price of all services that make up package

1

Profits stay in the Coop

Commission / profit goes to seller

If via

Pelion

Paradise