2016 super bowl survey infographic

– SURVEY HIGHLIGHTS –2016

SUPER BOWL

Many fans say the Super Bowl is more than a sporting event, as the commercials & halftime show make it an entertainment spectacle.

say it’s a sporting event

say it’s an entertainment spectacle46% 39%

of Millennials are very likely to talk about the ads they like with other fans

59%

43% OF MILLENNIALS ARE VERY LIKELY TO SHARE THAT AD ACROSS SOCIALS

58%say the game is betterwith ads and halftime showNEARLY HALF WOULD BE DISAPPOINTEDIF IT AIRED WITHOUT COMMERCIALS!

enjoy the suspense of watching ads for the first time during the game84%

** C O M M E R C I A L B R E A K **

Millennials are very likely to use social media to interact with the game

1IN3say they will bechecking social

media “constantly”

87%believe that social media brings them closer to other fans

are much more likely to use social media

during the game

55%are very likely to seek out social posts from brands or companies 42% ARE VERY LIKELY TO RESPOND OR INTERACT DIRECTLY

45%

Fantasy Football players are by farthe most engaged audience on social media

Fans say they’d preferto watch at home

with family & friends

MORE THAN

fans agree thatadvancements in technology are changing footballfor the better

8IN102IN3

The findings described here are based on a survey conducted by Penn Schoen Berland in partnership with Burson-Marsteller and Fan Experience from January 14th-18th, 2016. The survey was conducted online among a national sample of N=1000 people who plan to watch the Super Bowl this year and who watched the Super Bowl last year. Additional information available upon request.

NEARLY

– SURVEY HIGHLIGHTS –2016

SUPER BOWL

Many fans say the Super Bowl is more than a sporting event, as the commercials & halftime show make it an entertainment spectacle.

say it’s a sporting event

say it’s an entertainment spectacle46% 39%

of Millennials are very likely to talk about the ads they like with other fans

59%

43% OF MILLENNIALS ARE VERY LIKELY TO SHARE THAT AD ACROSS SOCIALS

58%say the game is betterwith ads and halftime showNEARLY HALF WOULD BE DISAPPOINTEDIF IT AIRED WITHOUT COMMERCIALS!

enjoy the suspense of watching ads for the first time during the game84%

** C O M M E R C I A L B R E A K **

Millennials are very likely to use social media to interact with the game

1IN3say they will bechecking social

media “constantly”

87%believe that social media brings them closer to other fans

are much more likely to use social media

during the game

55%are very likely to seek out social posts from brands or companies 42% ARE VERY LIKELY TO RESPOND OR INTERACT DIRECTLY

45%

Fantasy Football players are by farthe most engaged audience on social media

Fans say they’d preferto watch at home

with family & friends

MORE THAN

fans agree thatadvancements in technology are changing footballfor the better

8IN102IN3

NEARLY

The findings described here are based on a survey conducted by Penn Schoen Berland in partnership with Burson-Marsteller’s Fan Experience specialty from January 14th-18th, 2016. The survey was conducted online among a national sample of N=1000 people who plan to watch the Super Bowl this year and who watched the Super Bowl last year. Additional information available upon request.