2016 digital storytelling: innovative approaches to engagement

Douglas Hegley - Minneapolis Institute of ArtAmanda Thompson Rundahl - St. Louis Art MuseumJennifer Sly - Minnesota History Center

Digital Storytelling: Innovative Approaches to Engagement

Digital Storytelling @dhegley @AmandaTRundahl @jennifer_sly

#AMM2016

Douglas HegleyDirector of Media and Technology

Minneapolis Institute of Art

@dhegley

http://www.slideshare.net/dhegley

Image Source: http://www.watsonadventures.com/wp-content/uploads/2013/03/MN-MIA-e1364158400797.jpg

What’s my story?

Amanda Thompson Rundahl

@AmandaTRundahl and @STLArtMuseum

Jennifer Sly

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Jennifer SlyManager of Digital Learning

and AssessmentMinnesota Historical Society

jennifer.sly@mnhs.org

#AMM2016

Effective Storytelling Deepens Engagement

“… storytelling is a powerful way to connect with visitors. When we tell the story of a work of art, it creates personal, emotional and memorable pathways to meaning.”

- Kris Wetterlund, from “If You Can't See It Don't Say It: A New Approach to Interpretive Writing”

Image Source: https://aobpv2dqiek1gwxxe3svfwlr-wpengine.netdna-ssl.com/wp-content/uploads/2016/03/Shiseido_MuseumHack_Jan14-48.jpg

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Museums Need People

Thomas Struth “Audience 1 (Galleria Dell Accademia), Florenz”, 2010.51.2, Minneapolis Institute of Arts

PARTICIPANTS

CONTENT: Overall Interpretive Framework

The majority of our audiences do not come to us with deep prior knowledge. In order to engage as many of them as we can, it is our responsibility to deliver content that meets multiple and varied needs.

GENERAL PUBLIC

THE ENGAGED, CURIOUS

Snorkeling

Scuba diving

Surface swimming

Wading

CONTEXTIntroductionWhat is this?

Why does it matter?

CONTENTNarratives & stories

From surface to complexTell me more …

EXPERTISEDeep, rich

Scholarly researchThe foundation of details & facts

INFORMATION

Invite, welcome

Inspire, delight

Inform

CONTENT: Layers of Information

PARTICIPANTS

This is not, and never will be, “dumbing things down”. Instead, this is opening as many doors as possible, and meeting our audiences where they are, with respect and enthusiasm.

GENERAL PUBLIC

THE ENGAGED, CURIOUS

Snorkeling

Scuba diving

Surface swimming

Wading

Our Assertion:By applying a strong interpretive strategy

Plus using the right tools and resources to craft and share our stories

We can deliver meaningful and personally-relevant experiences

Which increase audience engagement

#AMM2016

Competition is Fierce (and it’s not us versus us)

Digital+Personal+Portable

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Today’s Session

Storytelling

Theory

Strategy

Projects

Results (including formal evaluations)

Impact on audience engagement and learning

#AMM2016

Source: http://pgavdestinations.com/insights/

Language processing

Language comprehension

Smells

Emotions

Emotional reactions

Memories

Motor cortex Visual Images

Your Brain on Facts Your Brain on Stories

Human beings prefer narrative - No one speaks in database

Saint Louis Art MuseumInterpretive Planning Process

Big Idea and GLOs

Interpretive Materials

Interpretive Plan• Labels and text panels• Maps and graphics• Audio/video guides or interactives• Docent tours/roving docents• Books• Brochures and self-guides• Music/sound• Explore Lab• Connect Lab

Curatorial Scholarship

Evaluation

Exhibition Proposal

St. Louis ModernBig Idea

• St. Louisans innovated and disseminated modern design and living, locally, and internationally, during the mid-20th century.

Generic Learning Outcomes (GLOs)• Visitors will learn how to characterize modern design and identify the

designers of local furniture, decorative arts and architecture who worked in this style.

• Visitors will discover a variety of new materials and technologies that impacted the forms, functions, and popularization of modern design.

• Visitors will understand how area businesses, institutions, private residences, and individuals promoted modern design concepts and contributed to St. Louis’s artistic and architectural legacy.

ec·o·sys·tem ˈēkōˌsistəm/ organisms interacting with each other

and their environment

Why “digital”?

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Digital - how different

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http://www.vintagecomputing.com/

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https://www.youtube.com/watch?v=SOKAzw2qoIA

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http://prernagupta.com/bio.html

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Graphics

The future - mixed media - Interaction?

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Graphics

Visual - UX and graphics 50% of budget, know iOS and basics

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Digital Storytelling - essential skills

Know what is out there

Photo: www.pcworld.com Fragments on Hololens Video of fragments: https://youtu.be/XrsN2xXsTdo

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http://digitalstorytellingtenement.weebly.com/

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Digital Storytelling at SLAM

• Early days

• Experimentation

• External expertise

• Expense

• Evaluation

• Not easy (but worth the effort)

Preparing to tell stories...

• Kris Wetterlund’s Interpretive Writing Guide and Workshopshttp://museum-ed.org/wp-content/uploads/2013/09/If-You-Cant-See-It.pdf

• Content Strategy and Prioritization

• Research & Evaluation Plan

Preparing to tell stories digitally

Mobile Tours

exploreslam.org

Debuting in 2017…

EgyptianMummy Case of Amen-Nestawy-Nakht

c.900 BCEGift of Mr. and Mrs. Barney A. Ebsworth for the children of St. Louis

Digital Storytelling at MNHS

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EmpathyDigital Storytelling @dhegley @AmandaTRundahl @jennifer_sly

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evaluationCreativity

Collaboration

Communication

Partnership for 21st Century Skills, www.p21.org

Critical Thinking and Problem Solving

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Play the Past

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Play the Past

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Audience Viewpoints

• Student Observations• Student Interviews• Post-visit Student Surveys• Post-visit Teacher Surveys

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Audience Viewpoints

Teachers ranked student engagement as a 6.02 out of 7

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Audience ViewpointsI’m your boss, shape up! Grab a drill please, get to drilling!

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Digital Storytelling at Mia

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BEFORE: “The nursing home of museum technology” - MIA staff, 2012

The Digital Experience Project

Cross-functional team

New project methodology

Disciplined collaboration

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Front End Evaluation

Rapid Prototyping

Hard hats!

Work Sessions

Iterations

Collaboration

Remedial Evaluation

Products

ArtStories - in-gallery & personal deviceGriot - open source softwareMaps - graphical interface for exploring

andEffective teamClear road map (immersion, VR, AR, 3D)

#AMM2016

ArtStories: 100 published digitally(and counting)

http://www.artstories.artsmia.org

Mia Griot

Results: Formal Evaluation

• People use technology in the galleries. • They spend time with the technology, and will read

aloud and discuss as they do so. • Technology was used effectively and with positive

response by individuals and groups.

• Use of technology does not detract from focus on the art. • After departing the gallery, descriptions of their visit were almost

exclusively about the art, and notably not about the technology.

• People who used the technology spent more time in the exhibit than those who did not use the technology

• even after subtracting the time spent using the technology

image Source: https://upload.wikimedia.org/wikipedia/commons/6/65/20_questions_1954.JPG

or more

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Image Source: https://a.travel-assets.com/findyours-php/viewfinder/images/res60/27000/27514-Minnesota-History-Center.jpg

Image Source: http://www.slam.org/eastbuilding/images/index.jpg

Image Source: http://new.artsmia.org/wp-content/uploads/2014/07/060820_mia153_002-1650x600.jpg

Thank you!(and please come visit)

This presentation available: http://www.slideshare.net/dhegley

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