2015vtic_aarp vt

Aha, You Know This… They’re Everywhere

Hot Trends in Travel | Boomers, Brews and LGBT 2015 Vermont Travel Industry Conference

Partnership. Think About It …

•  61%  of  golfers  are  50+    

•  47%  of  private  aviators  are  46+  and  average  net  worth  is  $1.4million    

•  More  money  is  spent  by  birders  than  by  NASCAR  fans  

On the road again …

First, the numbers … 1.  Boomers say they will be taking trips

4 – 5 times in 2015

2.  Leading edge GenXers (those age 45 – 49) also plan to take 4 – 5 trips in 2015

3.  Boomers spend $120billion on leisure travel

What Are We Missing? Gregg Marston, president of VBT Bicycling and Walking Vacations says the company's average traveler is 64 years old, and nearly a third of travelers in 2014 signed up for the tour unaccompanied, many of them looking for a group dynamic and a safe way to travel. "This is popular with seniors whose spouses have passed on and want to continue traveling the world and making new friends," Marston said.      

Top motivators for travel are 1. 57% to get away from everyday

normal life

2. 55% to be with family & friends

3. 54% to relax and rejuvenate

Did you know that Boomers & GenXers alike do not like to travel in the winter?

The majority of 2015 travel is planned for Spring, Summer, or Fall.

Top  3  Trips  

1.  MulH-­‐generaHonal  (Spring/Summer)  2.  Summer  VacaHon  

3.  Weekender  (Spring/Fall)  

Did you know Newport is a halfway stopping point for travelers from Boston going to Quebec City?

Next Steps 1. Advertise in Pilot Magazine… our

airports are close to skiing, boating, golfing… and the Canadian border

2. Partner with Vermont Fish & Wildlife for cross-promotions about fishing & birding & hunting

3. Refresh promotional images to include multiple generations of people in various forms of the family as well as singles

Patricia M Sears | AARP Vermont State President psears@aarp.org | 802-258-0872