2015mediakit - dmnews.commedia.dmnews.com/documents/117/2015_dmn_media_kit... · 2015mediakit...
Post on 24-May-2020
2 Views
Preview:
TRANSCRIPT
-
2015MEDIAKIT
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
DMNEWS.COM
LEAD GENERATION•SponsoredPromotion
•WhitepaperoftheDay
•HotListoftheDay
•Telemarketing
•Webcasts
•VirtualEvents
•eBook
•Social
•Source
•OnlineDirectory
BRANDING•Magazine
•dmnews.com
•Newsletters
EVENTS•Marketing&Tech
PartnershipSummit
•MarketingHallofFemme
•40Under40
•Caples
THOUGHT LEADERSHIP•Roundtable
•Nativeadvertising
CUSTOM CONTENT CREATION•eBooks/Surveys/
Microsite
RECRUITMENT•Online
•Print
OTHER•Licensing
Insightonprofitable,data-drivenmarketingstrategies
1 2 4 6
3 57
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
n 100%year-onedirectrequestn 100%BPAqualified
n83%C-Suite/Seniormarketingtitles
n73%Client-Sidemarketers
Marketers need insight that drives customer action and profitable rev-enue. Getting to that insight takes the right mix of data, strategy, andtechnology.Direct Marketing Newsprovidesthecomprehensivecoverageofthehottesttrends,successstrategies,andcoretechnologiesthatmar-ketersneedtogetfromrawdatatoprofitableinsight.DMNdeliversthattimely informationthrougha robustsetofdigitalofferings that includea website, email newsletters, eBooks, social media, virtual events, andwebcasts,aswellasamonthlyprintedition,EssentialGuidesseries,andliveeventsthatcollectivelyserveaBPA-auditedcirculationofmorethan150,000seniormarketingexecutivespermonth.
*BPA AUDITED FULL AUDIENCE REACH OF 150,000+ ACROSS DIGITAL, SOCIAL MEDIA AND PRINT
OVERVIEW
VERTICALS INCLUDE:n Online-OnlyRetailers
n TraditionalOutlets
n FinancialServices
n Healthcare
n Technology
n Publishing
n Communications
n Entertainment
n Hospitality
n Tourism&Travel
n Manufacturing
n Education
n Government
n Transportation
n Utilities
n Associations
n Agencies
n Media
Chairman,CMO,CEO,COO,etc.
MarketingManager+
B2BB2C
AgenciesSuppliers
Creative,Operational,Technical,etc.
BothB2C/B2B
Titles
52%
30%
22%
31%
26%
5%
17%
44%
73%JOB TITLE BREAKDOWN:
B2C V. B2B BREAKDOWN:
CLIENT-SIDE MARKETERS V. AGENCIES BREAKDOWN:
Client-SideMarketers
2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
Month In-Depth Success Secrets Topic of Essential Planned Bonus eBooks: One eBooks: eBooks: Events (Main Feature) Feature the month Guides Distribution Tough Question Specialty Compilation (Live & Virtual)
*Adduedatesarethe10thofthemonthprior**AllEssentialGuideswillhavebonusdistributionatDMA2015
***Ineveryissue:coverageofemail,analytics/marketing-tech,anddirectmail/postalorregulatoryissues
2015 EDITORIAL CALENDAR
September
November
October
February
March
April
May
June
July/August
December 2015/January 2016
December/January
2015MarketingOutlook
DataficationofMarketing
Marketing&Tech
InnovationAwards
TheChangingDynamic
ofCustomerLoyalty
MarketingHallofFemme
RedefiningDataPrivacy
ADayintheLifeofDirect
Marketing
What’sNextinCustomerExperienceMarketing
TheIntersectionofAdTech
andMarketing
40Under40Awards
2016MarketingOutlook
ContentMarketing:TheGood,
Bad,&Ugly
BlendingDirectand
BrandMarketing
TimeManage-mentforMarketers
Segment-ationandTargeting
Storytelling
EmailMarketing
B2BMarketing
Omni-channel
Marketing
MobileStrategies
Data/Analytics
LeadGenStrategies
CustomerLifetime
Value
MobileMarketing
Omni-channel
Marketing
PredictiveAnaltyics
DirectResponse
Video
Segmenta-tionandTargeting
LeadGenContent
Marketing
MarketingAuto-mation
Programmatic
Privacy
Social
MarketingLeadership
Attribution
MarketingROI
EmailMarketing
NativeAdvertising
MarketingMeasure-
ment
CustomerLoyalty
—
Marketing&Tech
InnovationAwards
—
—
MarketingHallofFemme
—
—
—
40Under40Awards
ContentMarketingEssential
Guide
Social
DemandGen
ContentMarketing
EmailMarketing
CustomerLoyalty
Data/Analytics
MarketingTech
DigitalStrategies
Segmenta-tionandTargeting
Omni-channel
Marketing
eTailWest
MarketingHallof
Femme,National
PostalForum
ad:techSan
Francisco
—
CRMC
eTailEast
40Under40Awards,
ERA,GraphExpo
DMA2014,Advertising
Week
ad:techNewYork
Marketing&Tech
InnovationSummit
Virtual Event: MobileMarketing
(Feb26)
—
Live Event: MarketingHallofFemme(Apr24)
Virtual Event: LeadGeneration
(May14)
—
Virtual Event: SocialMedia
Strategies(Aug20)
Live Event: 40Under40
Awards
—
Live Event: CaplesAwards
Virtual Event: ContentMarketing
(Dec3);Live Event:
Marketing&TechInnovationSummit
Attribution
2015Predictions;
ContentMarketingEssential
Guide
MarketingAutomation
Marketing&Tech
InnovationSummit
—
—
—
—
OmnichannelMarketing
—
—
EmailMarketing
—
—
DirectMailMarketing
SocialMedia
Strategies;CaplesAwards
Analytics
Virtual Event: ContentMarketing
(Dec3,2014);Live Event:
Marketing&TechInnovationSummit
(Jan29,2015)
Month In-Depth Success Secrets Topic of Essential Planned Bonus eBooks: One eBooks: eBooks: Events (Main Feature) Feature the month Guides Distribution Tough Question Specialty Compilation (Live & Virtual)
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
Allratesarenet
Seemediakitpageforallopportunities
*Dependingoncriteria
*Customoptionsavailable
PRINTINCLUDES DIGITAL AND APP EDITIONSDISPLAY
SOURCE
RECRUITMENT
Frequency Full Half Quarter Frequency Full Half Quarter Eighth (Includes 4 online (Includes 3 online (Includes 2 online (Includes 1 online job postings) job postings) job postings) job posting)
1x $8,880 $6,215 $3,555 1x $6,215 $4,350 $2,490 $1,245
3x $8,440 $5,905 $3,375 3x $5,905 $4,130 $2,365 $1,180
6x $7,995 $5,595 $3,195 6x $5,280 $3,700 $2,115 $1,055
12x $7,550 $5,280 $3,025 12x $4,970 $3,480 $1,990 $1,000
20%premiumaddedtobackcoverposition15%premiumaddedtoinsidefrontandinsidebackcoverpositions10%premiumaddedtoallguaranteedrun-of-bookpositions
Frequency 4 col. x 4" 4 col. x 3" 4 col. x 2" 4 col. x 1" 2 col. x 4" 2 col. x 3" 2 col. x 2" 2 col. x 1"
1x $1,190 $1,160 $1,125 $1,090 $600 $575 $560 $545
3x $1,130 $1,100 $1,070 $1,040 $560 $550 $535 $520
6x $1,005 $985 $960 $935 $505 $495 $475 $465
12x $955 $915 $895 $875 $475 $460 $450 $435
LEADGENERATION SPONSORED PROMOTION WHITEPAPER OF THE DAY HOT LIST OF THE DAY TELEMARKETING
DeploymentRate $5,965 $3,275 $2,445 UponRequest
CPL* $50-$200
SOCIAL EBOOK
TweetChatSponsor $4,565
Sponsored 2Tweets $1,750Tweets
5Tweets $3,350
TWITTER
LIVEEVENTS
Sponsor $24,000 Reveal $9,500 Sponsor $15,000 GoldSponsor $7,500
ROUNDTABLE CAPLES* MTPS* HALL OF FEMME*
LEADGENERATIONEVENTS
Editorial $24,875
Partner $19,875
Editorial $7,500
Custom $15,000
Keynote $9,870
Session $9,870
Booth $4,715
WEBCAST VIRTUAL EVENT
2015 ADVERTISING RATES2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
Allratesarenet
ONLINE DISPLAY
SPONSORSHIPS
INTERACTIVE/RICH MEDIA
NATIVE ADVERTISING
NEWSLETTERS
ONLINE DIRECTORY
NATIVE ADVERTISING
JOBS.DMNEWS.COM JOB POSTINGS
Frequency Leaderboard (728x90) IMU (300x250) Navigation Bar (980x30) Peel Page (see specs)
1month $3,125 $2,545 $2,890 $4,975
3months $3,000 $2,440 $2,780 $4,750
6months $2,880 $2,340 $2,660 $4,557
12months $2,630 $2,140 $2,430 $4,440
CPM $105 $105 $105 —
Frequency Channel (728x90, 300x250 & 300x100) Digital Edition (300x250) iPad (320x50, 728x90 & 360x90) Keyword (728x90)
1month $7,215 $2,756 $1,575 $1,575
3months $6,625 $2,620 $1,500 $1,500
6months $6,025 $2,478 $1,415 $1,415
12months $5,485 $2,342 $1,340 $1,340
Frequency Prestitial (640x480) Pushdown (980x418) Skin (see specs) Premium Sidebar (see specs)
1day $1,750 $1,050 $5,250 $3,995
3days $1,650 $995 $4,725 $3,555
6days $1,575 $945 $4,200 $3,155
12days $1,475 $890 $3,675 $2,755
$3,499
Sponsorship Daily Insider (728X90, txt link & logo) Email Weekly (728X90, txt link & logo) Marketing & Tech Weekly (728X90, txt link & logo)
1week $5,400 $2,350 $2,350
2weeks $5,150 $2,200 $2,200
3weeks $4,850 $2,050 $2,050
4weeks $4,550 $1,900 $1,900
Text ad only
1week $3,750 $950 $950
2weeks $3,550 $850 $850DailyInsiderdeploys5xaweek,EmailWeekly&Marketing&TechWeeklydeploy1xaweek.Allcostsperweek.
Type Option A Option B Option C
AnnualRate $1,325 $1,130 $900
30-day $330
60-day $550
DIGITAL
ADVERTISING RATES (CON’T)2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
You want sales leads? We have multiple ways to deliver them. Don’t pick just one – ask about our content syndication program which will utilize all appropriate lead generation products to guarantee you the most qualified, up-to-date, sales-and/or marketing-ready leads.
WHITEPAPER OF THE DAY Deliveredtoover29K*opt-inintegratedmarketers.Thisbroadcastserviceenablessuppliersandresearchfirmstoannouncewhitepapers,bestpracticeguidelines,researchresultsandotherfreeliteratureinallsectorsofintegratedmarketing.
SPONSORED PROMOTION Deliveredtoover28K*marketers.SponsorshipsavailableforemailblastofspecialclientpromotionssenttoDirect Marketing Newssubscriberbase.Promotionexamplesinclude,butarenotlimitedto:Webcasts,TradeShowExhibition,SpecialAnnouncements,NewProductLaunches,Advertisements,Anniversaries,NewBusinesswins,andCongratulatorymessages.
HOT LIST OF THE DAY Deliveredto18K*direct,database&interactivemarketers;singlesponsoreddailyHTMLemailblasttoeagersubscribers.Thesedirectmarketerswanttostayinformedonwhat’snewinresponse,compiled,postalandemaillistsinthispopularservicewhichshowcasesonenewmailinglisteverybusinessday.Detailedinfooneachlistandwheretogetitmakethisaninvaluableresourceformailingprofessionals.
TELEMARKETINGOurtelemarketingprogramutilizesouryear-roundcirculationrequalificationeffortstotargetthemostcustomizedleadrequests.Addproprietaryquestionstoourongoingcirculationeffortstoensureyouareonlyreceivingwhatyoudeemanacceptablemarketingorsalesreadylead.*Silverpop2014average
LEAD GENERATION1
LEAD GENERATION2015MEDIAKIT
Whitepaper of the Day
Sponsored Promotion
Hotlist of the Day
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
DIRECT MARKETING NEWSwebcastsareanauthoritativeandinteractivemarketingopportunityforadvertisers,allowingyoutocommunicatethoughtleadershiptoacaptiveaudience.Ledbyasenioredi-tor,webcastsfeaturethemostrespectedmarketingexecutives.SponsoringawebcastdevelopsleadsculledfromtheDirect Marketing Newsaudienceinaneducationalandinformativeatmosphere.Weoffertwowebcastsponsorshippackagestoeffectivelymeetyourobjectives:EditorialandPartner.
DIRECT MARKETING NEWStakesrespon-sibilityforallwebcastpromotions,reg-istrations,andon-demandpromotionsafterwards.Yourwebcastisavailableondemandforayearafteritruns.Youwillreceiveallregistrantcontactinformationandreceiveapersonalizedlinktopro-moteandhostondemand.
Editorial
Partner
DMN
Sponsor
DMN
DMN
DMN
Sponsor
Sponsorhas10minutesattheendofQ&A
Sponsorspeaksonpanel
ContentCreation ModeratorFormat
Speaker Recruitment
Sponsors of Speaking Opportunity
LEAD GENERATION1
LEAD GENERATION EVENTS
WEBCAST
WEBCAST
WEBCAST
WEBCAST
2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
WHO: Estimated800+marketingdecisionmakers
WHAT: Anonlineeventtofosterlive,interactivedialoguebetweenmarketers&sponsors
FEB 26 Mobile Marketing/Email
MAY 14 Lead Generation
AUG 20 Social Media
DEC 3 Content Marketing
SPONSORSHIP OPPORTUNITIES INCLUDE:Editorial Keynote:Sponsor benefits by being the exclusive keynote sponsor and aligning its brand with the keynote speaker (typically a client-side marketer) and content. This pack-age includes:n Adigitalskinduringthekeynote topromoteyourcompanyn Ahigh-levelexecutivefromyour companytakepartintheQ&A withthekeynotespeakern Yourspeakerclosesthelast 5min.ofthekeynotesessionn Aboothintheexhibitionhall withunlimitedcontenttoengage withtheattendeesn Contactdetailsfromallregistrantsn Rate:$9,870
Session Sponsor:Sponsor has a session during which you present a case study or best practices workshop.n Thesessionis30min.andhas10 min.Q&An Aboothintheexhibitionhall whereyoursalesexecutivescan engagewithattendeesinrealtimen Yourboothcanholdasmuch contentasyouwant (whitepapers,ebooks,videos)n Contactdetailsfromallregistrantsn Rate:$9,870
Virtual Booth in Expo Hall:Sponsor has a booth to engage with attendees in real time. n Boothcanholdasmuch contentasyouwant (whitepapers,ebooks,videos)n Contactdetailsoftheattendees thatengagedwithyourboothn Rate:$4,715
LEAD GENERATION1
LEAD GENERATION EVENTS2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
WHAT IS AN EBOOK?ContentmarketinghasbecomeincreasinglypopularwitheBooksplayinganessentialpartofacomprehensivecontentmarketingmix.• UseDirect Marketing Newscontenttoattract,engage, educate,andconvertcustomers.HaveDMNtakecare ofthecontentcreation/distributionandbenefitwith branding,leadgeneration!• eBooksarefreetoreadersinexchangefortheircontact informationandanexcellentsourceofengagedleads.
OPTIONS AND SPONSORSHIPS:DMN EDITORIAL EBOOKS:• ProducedbyDMNeditorialteamonabi-weeklybasis• Topicscoverdata-drivenmarketingstrategiessuchasBig Data,omnichanneltrends,emailmarketing,content marketing,socialmediaandmore(seeeditorial calendarforcompletelist)• PublishedontheDMNews.comeBookresourcepage• Promotedviadedicatedemaildeployments,newsletters, socialmedia,andonline
Sponsorship includes:• BrandingwithineBook(fullpagead)• Brandingoncoverpage,landingpage,andall promotionalemails(sponsor’slogo)• 150leads• Rate:$7,500net
DMN CUSTOM EBOOKS:• Producedon-demandwithin6weeks• Contentbasedonbriefagreedbetweentheeditorial teamandsponsor• Contentmayincludesponsor’squotes,case-studies,anddata• Rate:$15,000net• Costincludescreation,design,distribution,and150leads• AdditionalleadsavailableonCPLbasis
EBOOKS2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
WANT TO MAKE A SERIOUS SOCIAL IMPRESSION?Asponsoredtweetchatisyouranswer.Createdaroundaspecifictopicofyourchoice,tweetchatsarefast-paced,action-oriented,livediscussionsthattakeplacearoundadesignatedhashtag.Theyallowyoutoengagedirectlywithtop-levelintegratedmarketerswhofollow@dmnewswhilealsospreadingawarenessofyourbrandandincreasingyoursocialfootprint.
PRE CHAT:n Sponsorrecruitsspeakers
n 1tweetadaytheweekprior from@dmnews
n 2tweetsadaytheweekofthetweetchatfrom@dmnews
n PostonDMNFacebook&LinkedIn theweekofthechat
n PromotioninourDailyInsider newsletterthedaybefore
n Prestitialpromotingeventday beforeanddayofevent
n Emailblasttoourtwitterfollowers
DAY OF CHAT:n DMNmoderates
n SponsorownsTwitterskin exclusively
POST CHAT:n DMNmoderatorblogsthe “findings”ofthetweetchatfrom aneditorialperspective
n Storifyyourchatsoa“cliffnote” versionisavailableforanyone whomissedtheliveevent
*TwitterAnalysis
Twitter Followers
18.4k
Avg. monthly growth
2%
Exposure*
1,216,596impressions
LEAD GENERATION1
SOCIAL2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
BRAND YOUR COMPANY AND REACH 45,000 QUALIFIED SUBSCRIBERS ON A MONTHLY BASISDirect Marketing NewsSourceisamustforanycompanyseek-ingacost-effectiveopportunitytomaximizeexposure,andthepotentialfornewbusiness.It’sbuiltontheconceptofcontinuity,givingyourcompanyyear-roundvisibilitytothedecision-makerswhoreadthepublication.Makeanimpactanddeeplypenetratethiseliteaudiencebytakingadvantageofavarietyoflistingoptionstomakeyourcompanystandout!
2”x2”
4”x4”
2”x1”
2”x3”
BeoneclickawayfrombuyingdecisionsofthousandsofmarketingprofessionalsturningtotheDirect Marketing NewsOnlineDirectoryeveryday.Withover150categories,standoutintheareasthatbestdefineyourcapabilitiesanddriveleadstoyourcompany.
3 OPTIONS AVAILABLE! OPTION A: $1,325100-worddescription,logo,fullcontactinformation,2corporateassetdownloads,video,socialmedialinks,editoriallinks,featuredlistingonHomePage,featuredlistingchannelpage,featuredinoneweekofDailyInsiderNewsletter,featuredas“CompanyoftheWeek”ondmnews.com
OPTION B: $1,13075-worddescription,logo,fullcontactinformation,1corporateassetdownload,socialmedialinks,editoriallinks,featuredlistingonchannelpage,featuredinoneweekofDailyInsiderNewsletter
OPTION C: $90025-worddescription,logo,fullcontactinformation,socialmedialinks,editoriallinks,featuredinoneweekofDailyInsiderNewsletter
LEAD GENERATION1
SOURCE & ONLINE DIRECTORY2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
DIRECTMARKETING NEWSPRINT/MOBILE APP/IPAD/DIGITAL EDITIONWhetherit’saprintadvertisementoranexclusivesponsorshipofthedigitaledition,mobileapp,oriPad,Direct Marketing Newsmakesiteasyforyoutogetexposureamongstmarketerseverywhere!
BRANDING2
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
PagePeel(seespecs)
PremiumSidebarad(seespecs)
Prestitial(640x480)
Pushdown(980x418)
Leaderboard(728x90)
*Webstats:Omniture2014monthlyaverage
Skin(seespecs)
IMU(300x250)IMU
impressions
now served on
mobile site-
added value!
Monthly Page Views
Monthly Visits
Monthly Unique Visitors
221k 139k 113k
BRANDING2
2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
ThefollowingeditorialnewslettersarepublishedbyDirect Marketing Newsandareavailableforsponsorship.Sponsorshipincludesaleaderboardandatextboxbannerlocatedabovethefold.
DAILY INSIDER Delivereddailyto37kintegratedmarketers.Themust-readformarketersandtheiragencieseverybusinessdayforitsbreakingnewscoverageandexpertanalysisonallaspectsofmarketing.
EMAIL WEEKLY DeliveredeachTuesdaytoover29kemailmarketers.Theprimarysourceoforiginalnews,expertviews,casestudies,bestpractices,andtipsontheever-changingpracticeofemailmarketing.
MARKETING&TECH WEEKLYDeliveredeachThursdaytoover31k,theMarketing&TechWeeklyisaone-stopsourcetodiscoverthefreshestcontentaroundnewdevelopmentsinmarketingtechnologythatcanhelpbusinessesengagewithnewconsumersandkeeployalonescomingback.
BRANDING2
NEWSLETTERS2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
DIRECT MARKETING NEWS ANNOUNCES ITS 2015 MARKETING & TECH INNOVATION SUMMIT Theone-dayeventlendsinsightintohowmarketingandtechcollaborationcandeliveracompetitiveadvantage.
The Direct Marketing News 2015 Marketing&TechInnovationSummit isamuch-neededsourceofstrengthinatimeofchange.TheSummit,tobeheldonJanuary29inNewYork,isdedicatedtoexploringhowmarketersandtheir technologycolleagues—whether in IT,data,mobile,Web development—enhance marketing performance inwaysthatwillcreateacompetitiveadvantage.
Theeventwillfeaturekeynotespeakers,expertpaneldis-cussions,interactiveroundtables,andin-depthworkshopsto give attendees multiple ways to get the informationthey need to succeed in today’s ever-evolving market-place.Speakerswillsharedeepinsightintosuchtopicsas:
n Howchiefmarketersshouldrestructuretheir organizationstoadapttotoday’sdigitalrealities
n Waysthatmarketersandtechteamscanshare datatocreatemorerelevantandreal-time customerexperiencesacrosschannels
n Cross-departmentalstrategiesforcontentmarketing innovation,deployment,andengagement
TheMarketing&TechInnovationSummitisamust-attendevent for any marketing leader looking to harness thepoweroftechnologytoenhancetheirmarketingresultsandstandoutfromthecompetition.
Formoreinformation,contactNicoleMarshallatnicole.marshall@dmnews.com.
For sponsorship information, contactGregZalka:greg.zalka@dmnews.comor646-638-6027
EVENTS3
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
SPONSORSHIP OPPORTUNITIES:Session Sponsorship: $14,995n Deliveryof25-minutepresentation (only2available)n Inclusionintheday’stakeaways closingsessionn Contentdistributiontoallattendeeson theday(1item)n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newsletters,dedicatedemails)n VideointerviewwithEditor-In-Chief (willbehostedondmnews.comand availableforyourownuse)n Advertisingondmnews.comagainst conferencecontent
Keynote Sponsorship: $12,495n Introduction(5-10min)n Contentdistributiontoallattendeeson theday(1item)n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newsletters,dedicatedemails)n VideointerviewwithEIC(willbehosted ondmnews.comandavailableforyour ownuse)n Advertisingondmnews.com
Lunch & Learn Sponsorship: $7,495n Moderatearoundtablediscussioncovering topicssuchasC-levelpartnerships,cross- channelcustomerinsightstrategies,and digitalmarketingtechtoolsn Contentdistributiontoallattendeesonthe day(1item)n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newsletters,dedicatedemails)n VideointerviewwithEIC(willbehosted ondmnews.comandavailableforyour ownuse)n Advertisingondmnews.com
Sponsored Cocktail Hour: $8,995n Hostcocktailhour(welcomeannouncement)n Brandingonhigh-toptablesatcocktailhourn Spinningprizewheelsponsorship(prizesto besuppliedbythesponsor)n Contentdistributiontoallattendeesonthe day(1item)n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newsletters,dedicatedemails)n VideointerviewwithEIC(willbehosted ondmnews.comandavailableforyour ownuse)n Advertisingondmnews.com
Awards Sponsored: $8,995n Detailstofollow
EVENTS3
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
AGENDA: Date:Friday,April24th
Time:11:00AM-3:00PM
Place:GrandHyatt(ManhattanBallroom)109E.42ndStreetNewYork,NY10017
KEYNOTE SPEAKER: Peggy Dyer, CMO,AmericanRedCross
2015 HONOREES:Michelle Bottomley,ChiefMarketing&SalesOfficer,Mercer
Blair Christie,SVPandCMO,Cisco
Lucille Dehart,CMO,Tristar ProductsInc.
Leslie Doty,CMO,Reader’s DigestAssociation
Mish Fletcher,Worldwide ManagingDirector,Marketing,OgilvyOneWorldwide
Amy Hoopes,CMOandEVP, WenteVineyards
Elizabeth Jackson,CMO,CorporateStrategyEVP,HookLogic
Ashley Johnston,SVP,GlobalMarketing,ExperianMarketingServices
Maly Ly,VPofGlobalMarketing,Sojern
Natasha Raja,VPofMarketingandCustomerService,Dice
Alicianne Rand,VPof Marketing,NewsCred
Samantha Skey,CMO,SheKnowsMedia
Corinne Sklar,GlobalCMO,Bluewolf
Kate Spellman,SVP,Marketing,Penton
Linda Vetter,VPofMarketing,YesLifecycleMarketing
Melissa Wallace,VPofMarketing,Bitly
Lori Wright,CMO,TIBCOSoftwareInc.
Yael Zheng,CMO,Tintri
CELEBRATING THE MOST INFLUENTIAL WOMEN IN MARKETING Powerhouse brands havemuch in common: dyna-mism, flexibility, incisive-ness,intelligence.Sodothewomenwhositatthemar-keting helms of many ofthese companies. Whetherthey run marketing at astartuporatanestablishedbrand, these female mar-keting chiefs have risen tothe apex of the professionaschampionsofintegrated,direct marketing strategiesin their organizations. Joinus at the 2015 MarketingHall of Femme (MHoF) tomeet the women whosemarketing strategies havemade thebiggestbusinessimpactoverthepastyear.
M A R K E T I N G
2 0 1 5
EVENTS3
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
CONGRATULATORY PARTNERSGold Partner - $11,950n Brandingattheevent’spodiumand welcomesigns,andonallpromotion leadinguptotheevent
n Tableof10attheeventforyourteamand honoree(valueof$3,300)
n Honoreeprofileonatwo-pageplaque framewithbrassfinish,makingitthe perfectdisplayoptionforsuch achievementwhilereinforcingyour brandwithstyle
n Chilledbottleofchampagnewithyour personalized,dedicatednoteto yourhonoree
n Congratulatoryadvertinthe2015HonoreeBook,distributedattheevent’sluncheon
n Full-pagecongratulationsadvertintheMarketingHallofFemmeeditorialfeaturepublished intheJuneissueofDirect Marketing News
n Full-pageadintheMarketingHallofFemmeeBook,deployedtotheDMNaudience
n BrandingonStep&Repeat
Silver Partner - $7,500n Brandingattheevent’spodiumandwelcomesigns,andonallpromotionleadingupto theevent
n Half-table(fivetickets)attheeventforyourteamandhonoree(valueof$1,995)
n Chilledbottleofchampagnewithyourpersonalized,dedicatednotetoyourhonoree
n Congratulatoryadvertinthe2015HonoreeBook,distributedattheevent’sluncheon
n Half-pagecongratulationsadvertintheMarketingHallofFemmeeditorialfeature publishedintheJuneissueofDirect Marketing News
n Half-pageadintheMarketingHallofFemmeeBook,deployedtotheDMNaudience
n BrandingonStep&Repeat
M A R K E T I N G
2 0 1 5
EVENTS3
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
EVENT SPONSORSExclusive Roundtable Sponsorship - $16,500Kickingoffthedayatthe2015MarketingHallofFemmeisanexclusiveroundtable(RT)forhonoreesonly.Thoseexecutivesparticipatingwillhavetheopportunitytoshareinsightanddiscusspressingissuesandcurrenttrendswithotherhonoreesattending.ExamplesoftopicstobediscussedincludetheevolvingroleoftheCMO,collaboratingwiththeCIO,andkeepingontopofissueslikecustomerexperienceandBigData.
n SponsorhasaseatatRTalongsidethehonorees(mustbetop marketerinattendance)
n KeypointofRTwillbereferencedintheMarketingHallof FemmeeBookandmainfeatureoftheJuneissueofDirect Marketing News
n Brandingattheeventandonallpromotionleadinguptotheevent
n Half-table(fivetickets)attheevent(includingoneattendeeforRT)
n Congratulatoryadvertinthe2015HonoreeBook,distributedat theevent’sluncheon
n Full-pagecongratulationsadvertintheMarketingHallofFemme editorialfeaturepublishedintheJuneissueofDMN
n Exclusiveaccesstotheclosed-doorphotoshootwiththe honorees,takingplacebeforetheRT
n BrandingonStep&Repeat
Exclusive Cocktail Reception Sponsorship - $12,500n Logobrandingatnetworkingcocktailreceptionasagobo
n ExclusivesponsorfortheChampagneDiamondRaffleand presentationofchampagnetothewinner
n Retentionofallbusinesscardsfromraffleparticipants
n Sponsoraddressestheaudiencewithacongratulatorytoastto thewinners
n RecognitionintheeventcoverageoftheJuneissueofDMN,in theMarketingHallofFemmeeBook,andonline
n Congratulatoryadvertinthe2015HonoreeBook,distributedat theevent’sluncheon
n Full-pagecongratulationsadvertintheJuneissuetoallhonorees
n BrandingonStep&Repeat
n Threeticketstotheevent
Exclusive Luncheon Sponsorship - $8,950n Brandingattheeventandonallpromotionleadinguptotheevent
n Half-table(fivetickets)attheevent
n Sponsorwillhavefiveminutesonstageortheoptionof introducingthekeynotesession(dependentonavailability)
n Co-brandedcake-popsMarketingHallofFemmelogoand sponsorlogo,alongwithbrandednapkins
n Congratulatoryadvertinthe2015HonoreeBook,distributedat theevent’sluncheon
n Half-pagecongratulationsadvertintheMarketingHallofFemme editorialfeaturepublishedintheJuneissueofDirect Marketing News
n BrandingonStep&Repeat
Photobooth Sponsorship - $9,500 (Deadline for booking is March 30) n Brandingattheeventandonallpromotionleadinguptotheevent
n Guestswillbeinvitedtotakesouvenirphotosattheeventinthe brandedphotobooth.
n Photoswillbeprintedincolor,leavingguestswithasouvenir photowhichincorporatestheirlogoforlong-termexposureand associationwithamemorableevent
n Custombackdropincludessponsor’slogo
n Photoscanbeuploadedontosocialmediasitesinreal-time byattendees
n Allphotostakenattheboothcanbeuploadedinreal-timeonto socialmediasiteswithsponsor’stwitterhandle
n Congratulatoryadvertinthe2015HonoreeBook,distributedat theevent’sluncheon
n Threeticketstotheevent
n BrandingonStep&Repeat
Social Media Sponsorship - $4,950n Brandingattheeventandonallpromotionleadinguptotheevent
n Brandingonasocialmediavisualizationwallthatdisplaysall socialcommentsandliveinteractions
n Retentionofalltwitterhandlesfromparticipants
n OwnershipoftheWi-Finameandpassword
n SponsorwillrevealthewinneroftheMarketingHallofFemme socialtweetcontest.Prizeisabottleofchampagne–sponsor canprovideanadditionalprize.ContestwillbejudgedbyDMN Editor-in-ChiefGingerConlon.
n Threeticketstotheevent
n BrandingonStep&Repeat
M A R K E T I N G
2 0 1 5
EVENTS3
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
CELEBRATING THE MOST INFLUENTUAL PEOPLE IN MARKETINGJoin us in September in New York for the Direct Marketing News40Under40AwardsandLuncheon,wherewe’llcelebrateyoungmarketingleaderswhoarenot only succeeding, but excelling despite the manychallengesthey’refacedwithtoday.
The Direct Marketing News editorial team judgednominations from across agencies, brands, and ven-dors to select 40 professionals under the age of 40whoareamong thebrightestandmostambitious intheintegrated,digital,andtraditionaldirectmarketingfields.Alongwithafestiveawardsceremonytohonortheir accomplishments, the luncheon will feature apaneldiscussionamongseveralpastwinnerswhowilldiscusstheirsuccessstrategiesandwhatthey’redoingnow to maintain their career and company momen-tum.Youwon’twanttomissthisexcitingday!
SPONSORSHIP OPPORTUNITIES:EXCLUSIVE ROUNDTABLE SPONSORSHIP: $22,500
nAseatatthetable
n Influencetheconversation
- Prominentspeakingopportunity
- Involvementinthecreationoftheagenda& topicstobecoveredwiththeeditorialteam
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup toandattheevent
nEditorialcoverageoftheroundtableinthe Novemberissue
nFullpageadinNovemberissuecoveringtheeventnAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)
KEYNOTE SESSION: $12,500
n Introductionofkeynotespeaker
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup toeventandattheevent
nHalfpageadintheNovemberissuecovering theevent
nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content) PANEL DISCUSSION: $12,500
nModerate/hosttheconversation
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup toeventandattheevent
nEditorialcoverageintheNovemberissueand www.dmnews.com
nHalfpageadinNovemberissuecoveringtheevent
nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)
CHAMPAGNE RAFFLE (LEAD GENERATION): $9,500
nSponsorshipofChampagneRaffle(businesscarddrop)
nPresentationofthechampagnetothewinner
nThebusinesscardsofallparticipants
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup toeventandattheevent
nHalfpageadintheNovemberissuecoveringtheevent
nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)
PHOTO SHOOT SPONSORSHIP: $9,500
nExclusivesponsorshipofthephotoshoot
nExclusiveaccesstothehonoreesthroughoutthe photoshoot
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup toeventandattheevent
nHalfpageadintheNovemberissuecoveringtheevent
nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)
GOLD SPONSORSHIP: $7,500
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup toeventandattheevent
nHalfpageadintheNovemberissuecoveringtheevent
nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)
EVENTS3
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
Direct Marketing News’ ROUNDTABLE SERIES FOR 2015 will address a wide range of topics critical to marketers, including:
Theroundtablesbringtogethermarketerstodiscussimportantissuesandrelevanttopicsofconcerntomarketingexecutives.The8to12participantswillincludeclient-sidemarketersandhigh-levelthoughtleaders.
FOR THE SPONSOR COMPANY THIS IS AN OUTSTANDING OPPORTUNITY TO:n Deliverinsightn Demonstrateexpertise
n Sharethoughtleadership
Before the event:Inclusionwithinpromotionalactivitiesleadinguptotheevent.Invitesforatten-danceincludementionofsponsor.Sponsorcansuggestprospectsandclientstheywouldlikepresent,butfinaldecisionwillbemadebyDirect Marketing Newseditors.
During the Event: Sponsortoattendandparticipateinclosed-doorroundtablewithoneseatatthetable.
After the event:Feature-lengtheditorialcoveragewithfull-pagedisplayadvertisementforsponsortoappearinDirect Marketing News’printeditionandonlineatdmnews.com.
n Analyticsand measurementn BigDatan Consumerprivacyn E-commercen Emailmarketingn Leadgeneration
n Mobilemarketingn Searchmarketingn Segmentation andtestingn Socialmedian Womeninmarketing
DMN Roundtable Terms & Conditions: Videotaping the roundtable session is prohibited. The roundtable event will take place between the hours of 8:30a and 11:00a with breakfast being served. Request for different meals or time of day will come at a surcharge to the sponsor. Under no circumstance should the details of the round-table discussion be published in any format including print, online, social media channels, etc by the client or any attendees prior to the publication date.
THOUGHT LEADERSHIP4
ROUNDTABLE SPONSORSHIP2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
WHAT IS NATIVE ADVERTISING?Nativeadvertisingisanonlineadvertisingmethodinwhichtheadvertisergainsattentionbyprovidingcontent in the context of the user’s experience. Native advertising formats match both the form andfunctionoftheuserexperienceinwhichitisplaced.Inotherwords,aformofpaidmediawheretheadexperiencefollowsthenaturalformandfunctionoftheuserexperienceinwhichitisplaced.
DMN EDITORIAL GUIDELINES:Partnercontentcontributedexclusivelytodmnews.com(e.g.opinioncolumns,video)shouldbepoint-of-viewpiecesthatalsoofferlearninginsuchareasasbestpracticesandtrends.Theycantakeastandonacurrentissueorpresentasolutiontoacommondirectmarketingchallenge.Contentshouldbenon-commercial.Ideally,opinioncolumnsshouldbebetween500and1,000words.Wereservetherighttoeditopinioncolumnsforstyleandclarity.
DMNews.comreadersareseniorexecutiveswhoareresponsiblefordefining,driving,implementing,andrunningtheirorganization’sdirectmarketinginitiatives.TheseexecutivesprimarilyincludeCMOs,vicepresidents,anddirectorsinmarketingandrelatedareaslikeanalyticsandcustomerexperience.Theyrunmarketingprimarilyatlargeenterprisesandmedium-sizefirmsacrossindustries,withanequalsplitamongB2B,B2C,andB2B2Corganizations.Contentshouldprimarilyaddresstheneedsandrecognizetheexpertiseofthesesenior-levelmarketers.Allnativeadvertisingcontentwillbelabeled“PartnerContent”
EXAMPLE ON HOME PAGE:NATIVE ADVERTISING ON DMN:3rd story on Home page for 1st week3rd story on Daily Insider for 2 days6th story on home page for 2nd week6th story on Daily Insider for 2 days2 DMN tweets in 1st weekArchived on DMN for a month Cost: $3,499
NATIVE ADVERTISING ON DMN
THOUGHT LEADERSHIP4
2015MEDIAKIT
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
DirectanddigitalmarketersturntoDirect Marketing Newstogetaninsider’sviewonthelatestandgreatestintheindustry.Narrowyoursearchandhoneinontheperfectcandidatebypublishingthejobopportunitiesatyourcompanywiththeindustryheavy-weight.Preferprint?ThinkWebisthewaytogo?We’vegotyoucoveredonbothfronts.
7,372 500%
Avg. monthly page views 2014 Employer Registration Growth
*Stats:JobTarget2014
RECRUITMENT6
RECRUITMENT2015MEDIAKIT
JOBS
-
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
ENHANCE YOUR CONTENT WITH DIRECT MARKETING NEWS’ CUSTOM REPRINTSDirect Marketing News (DMN)contentcanbereprintedinitsoriginalformorcustomizedtomeetyourspecificrequirements.ChoosebetweenelectronicPDFsandhardcopiesforauniqueandcost-effectivewaytomarketyourcompany,itsservicesandsolutions.DMN reprintscanbeusedinhandouts,mediakits,directmailings,andincorporatedisplays.
ELECTRONIC MARKETING AND WEB LICENSE (EPRINTS):• DMNproducesanddeliversaready-to-use,customPDF ofaDMNarticleofyourchoice,whichcanincludeyour companylogoandcontentdetails
• YourcompanyhasunlimitedrightstothePDFtoput onwebsites,sendviaemail–essentiallyforany digitalpurpose
• IdealforemailmarketingandPRcampaigns
• Non-printable:$700,Printable:$1,700
* Thelicenseislimitedtooneyear.Additionalchargefor longeruse.
HARD COPY REPRINTS:• Includesyourcompany’slogoandcontentdetails
• Includes250hardcopies,plusdeliveryofthereprintsto onesite
• 4-color,100lb.stock,single-sided
• Idealfordisplayingatconventionsandforsalescollateral
• Halfpage:$1150,Fullpage:$1,440
MARKETING COLLATERAL LICENSE:• AllowsyourcompanytousepartsofDMNeditorialquotes andlogo
• Idealforontheweb,inbrochures,andinpressreleases.
• Rate:$650
* Thelicenseislimitedtooneyear.Additionalchargefor longeruse.
PLAQUE:• 12’’X15’’plaquewithpersonalizedengraving(cherry,oak orblackmattebase)
• Includesproofing,formatting,production,andshipping
• Halfpage:$790,FullPage:$825
FULL MARKETING LICENSE PACKAGE:• Includes non-printable ePrint, 250 single-sided hard-
copy reprints, plus the marketing collateral license
• Rate: $2,175
*All rates are net**Minimum 500 copies for Hard Copy Reprints
RECRUITMENT6
LICENSING, REPRINTS & EPRINTS2015MEDIAKIT
top related