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#WomenWinwith IWF
2015 Year In Review
-
Julie GunlockCulture of
Alarmism Director
erin Hawley Legal Fellow
Hadley Heath manning
Director of Health Policy
Charlotte HaysDirector of
Cultural Programs
Ashley B. Carter
Grassroots Director
Amber SchwartzDirector of Outreach
Celia meyerCommunications
Associate
michele VogtDigital Director
Whitney Garrison Athayde
Director of Foundations and Donor Relations
Sabrina SchaefferExecutive Director
Victoria ColeyDirector of
Communications
Carrie LukasManaging Director
IWF StaFF
Legal Fellow
IWF Board of Directors
IWF Leadership CircleMindy Berry l Elizabeth Biar l Kim Bolt l Andrea Bottner l Susanna Dokupil
Windi Grimes l Clark Judge l Kate Pomeroy l Janie Tisdale
Senior FellowsKarin Agness l Vicki E. Alger, Ph.D. l Amber Smith l Rachel DiCarlo Currie l Krista Kafer
Donna Wiesner Keene l Patrice J. Lee l Angela Logomasini l Jillian Melchior l Naomi Schaefer Riley Anna Rittgers l Abby W. Schachter l Lisa Schiffren l Emily Esfahani Smith l Gayle Trotter
Visiting FellowsJennifer Marsico l Lane Scott, Ph.D. l Christina Villegas
Heather R. HigginsChairman
introduction................................................................................5
iWF.Projects
Women.at.Work.................................................................6
Prescriptions.for.Health.Care......................................7.
Culture.of.Alarmism.........................................................8.
Dollars.and.Sense.Economics.....................................9.
Culture.and.Education.................................................. 10
Women.and.Politics.........................................................11
Women.LEAD.Summit..........................................................11
2015.Woman.of.Valor.Awards.Dinner...........................12
Media.Outreach....................................................................... 13
iWF’s.Blog..................................................................................17
Fundraising............................................................................... 18
Conclusion................................................................................. 19
taBLe oF ContentS
Elizabeth Biar l Yvonne S. Boice l Kellyanne Conway l Giovanna Cugnasca Lisa Gable l The Hon. Nan Hayworth l Adele Malpass
http://www.iwf.org/about/sabrina-schaefferhttp://www.iwf.org/about/carrie-lukashttp://www.iwf.org/about/victoria-coleyhttp://www.iwf.org/about/michele-vogthttp://www.iwf.org/about/celia-meyerhttp://www.iwf.org/about/amber-schwartzhttp://www.iwf.org/about/whitney-garrison-athaydehttp://www.iwf.org/about/charlotte-hayshttp://www.iwf.org/about/hadley-heathhttp://www.iwf.org/about/ashley-carterhttp://www.iwf.org/about/julie-gunlockhttp://www.iwf.org/about
-
Julie GunlockCulture of
Alarmism Director
erin Hawley Legal Fellow
Hadley Heath manning
Director of Health Policy
Charlotte HaysDirector of
Cultural Programs
Ashley B. Carter
Grassroots Director
Amber SchwartzDirector of Outreach
Celia meyerCommunications
Associate
michele VogtDigital Director
Whitney Garrison Athayde
Director of Foundations and Donor Relations
Sabrina SchaefferExecutive Director
Victoria ColeyDirector of
Communications
Carrie LukasManaging Director
IWF StaFF
Legal Fellow
IWF Board of Directors
IWF Leadership CircleMindy Berry l Elizabeth Biar l Kim Bolt l Andrea Bottner l Susanna Dokupil
Windi Grimes l Clark Judge l Kate Pomeroy l Janie Tisdale
Senior FellowsKarin Agness l Vicki E. Alger, Ph.D. l Amber Smith l Rachel DiCarlo Currie l Krista Kafer
Donna Wiesner Keene l Patrice J. Lee l Angela Logomasini l Jillian Melchior l Naomi Schaefer Riley Anna Rittgers l Abby W. Schachter l Lisa Schiffren l Emily Esfahani Smith l Gayle Trotter
Visiting FellowsJennifer Marsico l Lane Scott, Ph.D. l Christina Villegas
Heather R. HigginsChairman
introduction................................................................................5
iWF.Projects
Women.at.Work.................................................................6
Prescriptions.for.Health.Care......................................7.
Culture.of.Alarmism.........................................................8.
Dollars.and.Sense.Economics.....................................9.
Culture.and.Education.................................................. 10
Women.and.Politics.........................................................11
Women.LEAD.Summit..........................................................11
2015.Woman.of.Valor.Awards.Dinner...........................12
Media.Outreach....................................................................... 13
iWF’s.Blog..................................................................................17
Fundraising............................................................................... 18
Conclusion................................................................................. 19
taBLe oF ContentS
Elizabeth Biar l Yvonne S. Boice l Kellyanne Conway l Giovanna Cugnasca Lisa Gable l The Hon. Nan Hayworth l Adele Malpass
http://www.iwf.org/about/sabrina-schaefferhttp://www.iwf.org/about/carrie-lukashttp://www.iwf.org/about/victoria-coleyhttp://www.iwf.org/about/michele-vogthttp://www.iwf.org/about/celia-meyerhttp://www.iwf.org/about/amber-schwartzhttp://www.iwf.org/about/whitney-garrison-athaydehttp://www.iwf.org/about/charlotte-hayshttp://www.iwf.org/about/hadley-heathhttp://www.iwf.org/about/ashley-carterhttp://www.iwf.org/about/julie-gunlockhttp://www.iwf.org/about
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4...iWF.•.2015.yEAr.in.rEViEW. #WomenWin #WomenWin. iWF.•.2015.yEAr.in.rEViEW.. 5
With.deep.gratitude,
Sabrina Schaeffer
Executive.Director
Dear IWF Friends and Supporters,
in.recent.years,.we’ve.been.focused.on.how.the.right.is.
out-numbered, out-researched, and out-spent.against.
the.tapestry.of.progressive.women’s.organizations,.which.
have.poured.millions.into.researching.and.winning.women.
over.the.last.decade..i’ve.cautioned.that.traditional.feminist.
groups.are.setting.the.agenda.when.it.comes.to.the.
workplace,.health.care,.culture.and.education,.and.that.the.
right.needs.to.do.more to engage women, disrupt their
thinking, and change the narrative for the better.
To.be.clear,.we’ve.not.yet.won.this.contest.of.ideas..But.
we.are.clearly gaining strength...
Indeed.it’s.come.to.the.point.where.the.other.side.has.
not.just.taken.note.of.the.vibrancy.of.our.ideas.and.our.
presence.—.but.is.recognizing.the.effectiveness.of.the.
Independent Women’s Forum,.in.particular...
Media.outlets.and.progressive.women’s.organizations.
can’t.ignore.us.anymore...And.your.continued.support.
makes.this.possible!
Certainly.we.still.have.much.work.to.do..But.with.each.
year,.with.each.research.project,.with.each.book,.with.
each.event,.with.each.media.appearance,.iWF.better.
understands.how.to.reach.women,.how.to.engage.with.
them.effectively,.and.how.to.bring.complicated.political.
and.ideological.concerns.in.front.of.them.in.a.way.that.
is.relevant..
With.our.message.research.projects.this.year,.we.asked:.
what.happens.when.we.engage.women.and.open.their.
eyes.to.the.real.effects.of.government.micromanaging?.
We’re.not.talking.about.an.extensive,.sustained.
advertising.campaign..What.if.we.just.introduce.them.
one time to.a.short.and.simple.message.about.the.
downsides.of.these.policies?.
For.instance,.when.iWF.brought.to.life.how.government.
intervention.in.the.workplace.would.threaten.flexibility,.
lead.to.job.loss,.and.actually.harm.the.very.people.it.is.
intended.to.help,.support.for.big.government.policies.
shifted.dramatically.
When.we.speak.to.women.in.an.emotional,.personal.
way,.we.are.able.to.flip.support.for.the.expansion.of.the.
progressive.state.into.support.for.freedom.
That’s why I know we can win the battle for ideas with women — we just need to continue doing the hard
work. We.have.to.remember.that.getting.in.front.of.
people.—.especially.women.—.is.critical..And making
the message and the messenger personal is essential.
We.need.to.seek.out.ways.to.empathize, share, and
ultimately connect at a human level if.we.want.to.
convince.more.women.that.#WOMEnWin.with.limited.
government..#WomenWin.with.iWF...
IntroDuCtIon
-
4...iWF.•.2015.yEAr.in.rEViEW. #WomenWin #WomenWin. iWF.•.2015.yEAr.in.rEViEW.. 5
With.deep.gratitude,
Sabrina Schaeffer
Executive.Director
Dear IWF Friends and Supporters,
in.recent.years,.we’ve.been.focused.on.how.the.right.is.
out-numbered, out-researched, and out-spent.against.
the.tapestry.of.progressive.women’s.organizations,.which.
have.poured.millions.into.researching.and.winning.women.
over.the.last.decade..i’ve.cautioned.that.traditional.feminist.
groups.are.setting.the.agenda.when.it.comes.to.the.
workplace,.health.care,.culture.and.education,.and.that.the.
right.needs.to.do.more to engage women, disrupt their
thinking, and change the narrative for the better.
To.be.clear,.we’ve.not.yet.won.this.contest.of.ideas..But.
we.are.clearly gaining strength...
Indeed.it’s.come.to.the.point.where.the.other.side.has.
not.just.taken.note.of.the.vibrancy.of.our.ideas.and.our.
presence.—.but.is.recognizing.the.effectiveness.of.the.
Independent Women’s Forum,.in.particular...
Media.outlets.and.progressive.women’s.organizations.
can’t.ignore.us.anymore...And.your.continued.support.
makes.this.possible!
Certainly.we.still.have.much.work.to.do..But.with.each.
year,.with.each.research.project,.with.each.book,.with.
each.event,.with.each.media.appearance,.iWF.better.
understands.how.to.reach.women,.how.to.engage.with.
them.effectively,.and.how.to.bring.complicated.political.
and.ideological.concerns.in.front.of.them.in.a.way.that.
is.relevant..
With.our.message.research.projects.this.year,.we.asked:.
what.happens.when.we.engage.women.and.open.their.
eyes.to.the.real.effects.of.government.micromanaging?.
We’re.not.talking.about.an.extensive,.sustained.
advertising.campaign..What.if.we.just.introduce.them.
one time to.a.short.and.simple.message.about.the.
downsides.of.these.policies?.
For.instance,.when.iWF.brought.to.life.how.government.
intervention.in.the.workplace.would.threaten.flexibility,.
lead.to.job.loss,.and.actually.harm.the.very.people.it.is.
intended.to.help,.support.for.big.government.policies.
shifted.dramatically.
When.we.speak.to.women.in.an.emotional,.personal.
way,.we.are.able.to.flip.support.for.the.expansion.of.the.
progressive.state.into.support.for.freedom.
That’s why I know we can win the battle for ideas with women — we just need to continue doing the hard
work. We.have.to.remember.that.getting.in.front.of.
people.—.especially.women.—.is.critical..And making
the message and the messenger personal is essential.
We.need.to.seek.out.ways.to.empathize, share, and
ultimately connect at a human level if.we.want.to.
convince.more.women.that.#WOMEnWin.with.limited.
government..#WomenWin.with.iWF...
IntroDuCtIon
https://www.youtube.com/watch?v=1srHl5plqyk]https://www.youtube.com/watch?v=1srHl5plqyk
-
6...iWF.•.2015.yEAr.in.rEViEW. #WomenWin #WomenWin. iWF •.2015 yEAr.in.rEViEW 7
iWF’s.Women.at.Work.Project.is.the.leading.voice.
explaining.how.women.benefit.from.a.free.and.flexible.
work.environment.and.highlighting.how.government.
regulations.can.backfire.on.women.by.limiting.economic.
opportunity.and.discouraging.workplace.innovation.and.
customization..
in.2015,.as.part.of.our.principal.Dollars.and.Sense.
Economics.and.Women.at.Work.projects,.iWF.
conducted.research.to.determine.what.women.actually.
want.in.the.workplace.and.where.there.are.interesting.
divisions.and.differences..We.wanted.to.know.how.
important.is.the.issue.of.paid.leave,.for.instance,.to.
women?.Are progressives justified in making this the
centerpiece of their women’s economic agenda?.
This.project.consisted.of.a.national.Causal.Conjoint.Optimization.(C
2O).experiment,.which.required.
respondents.to.choose.between.a.series.of.randomly.
generated.workplaces,.creating.a.constrained.choice.
between.job.packages.that.varied.in.terms.of.key.job.
attributes.such.as.percent female executives, raises,
family and medical leave, CEO’s annual salary, and your
supervisor’s gender, to name a few. The.end.result.is.
causal.identification.of.exactly.what.(different).women.
value.in.the.workplace.
it.turns.out.that.some.of.the.biggest.findings.are.
what.we.might.expect.—.that.women.are.not.all.the.
same..When.progressives.talk.about.pay.equity,.paid.
leave.mandates.or.childcare.subsidies,.they’re.often.
working.under.the.assumption.that.women’s.needs.
and.preferences.in.the.workplace.are.all.the.same..
iWF’s.research.demonstrates.that.women.not.only.
have.varying.needs.and.wants.in.the.workplace,.but.
also.helps.us.give.credence.to.the.argument.that.one-
size-fits-all.workplace.“solutions”.will.limit.this.kind.of.
personalization.of.the.workplace.
Even.though.our.research.revealed.that.women.want.
different.things,.we.also.know.that.all.workers.like.
getting.more.money.and.benefits..That’s.why.it’s.easy.
for.lawmakers.to.propose.micromanaging.wages.and.
mandating.benefits.—.like.raising.the.minimum.wage,.
mandating.paid.sick.leave.or.expanded.maternity.
leave...And.conservatives.are.often.at.a.disadvantage.in.
these.conversations.because.legislation.like.the.Healthy.
Families.Act.(HFA),.which.would.mandate.paid.sick.leave.
for.businesses.with.more.than.14.employees.—.sounds.
good..it’s.not.been.legislated.yet.
That’s.why.iWF.conducted.a.follow-up.messaging.
project.to.figure.out.can we still fight these kinds
of workplace regulations or have we already lost in
the court of public opinion?.Through.the.use.of.a.
randomized,.controlled.message.trial,.we.looked.at.
whether.we.can.persuade.women.that.workplace.
regulations.like.the.HFA.are.a.bad.idea..And.our.findings.
were.very.encouraging..
Just.by.engaging.women.one time.with.facts.and.
arguments,.we.had.the.ability.to.remodel.the.opinion.
landscape...And.this.was.even.the.case.among.
progressive.women.who.responded.very.positively.to.an.
emotional,.personal.message.that.emphasized.the.real economic threat of job loss from the Healthy Families Act. in.fact.it.drove.down.the.margin.of.support.among.
liberal.women.—.from.69.points.to.29..
While.this.research.fills.an.intellectual.itch,.its.purpose.
is.much.broader..iWF.is.now.able.to.provide.causal.
evidence.to.media,.policy.makers,.and.the.public.on.why.
over-regulating.the.workplace.in.the.name.of.protecting.
women.will.have.negative.economic.consequences..
And.it.laid.the.groundwork.for.our.Working.for.Women.
project,.coming.out.April.2016.
Women at Work PreSCrIPtIonS For HeaLtH Care
in.2015,.iWF.engaged.on.several.healthcare.issues.with.
effective.projects..in.the.spring.and.early.summer,.we.
led.the.charge.in.educating.the.public.about.King v.
Burwell,.the.Supreme.Court.case,.and.about.what.was.
truly.at.stake..iWF.commented.broadly.in.the.media.
on.the.case.(in.opeds,.print.and.broadcast.outlets),.
using.messages.our.sister.organization.iWV.created.
through.focus.groups.and.polling..in.March,.health.
policy.director.Hadley.Heath.Manning.wrote.a.policy.
focus.and.interviewed.Grace-Marie.Turner,.president.of.
the.Galen.institute.in.a.Working.for.Women.podcast.on.
the.topic.
in.addition.to.King v. Burwell,.we.worked.throughout.the.
year.to.expose.the.debacle.of.so.many.failed.state.
exchanges,.including.Cover.Oregon,.where.corruption.
and.waste.robbed.taxpayers.of.valuable.funds,.and.left.
many.with.only.broken.promises.
This.summer,.iWF.was.proud.to.file.an.amicus.brief.
in.support.of.petitioners.in.Little Sisters of the Poor v.
Burwell,.a.case.headed.to.the.Supreme.Court..Although.
the.Court.already.ruled.on.Hobby.Lobby.in.2014.(which.
offered.relief.to.closely-held.corporations),.the.same.
so-called.“birth.control.mandate”.in.the.Affordable.Care.
Act.continues.to.violate.the.religious.liberty.of.religious.
non-profit.groups..At.the.end.of.2015,.iWF.–.alongside.
our.allies.at.the.Cato.institute.–.filed.yet.another.amicus.
brief.in.the.case..
in.September,.iWF.released.“Straight.Talk.about.Health.
Care.”..With.over.60,000.views,.this.animated.video.series.
encouraged.viewers.to.#MeetBeth,.an.ordinary.American.
woman.who.decided.to.start.her.own.business. Beth.
experienced.the.healthcare.system.before.ObamaCare
(video.one),.and.learned.that.it.wasn’t.really.a.free-market
system..During.ObamaCare (video.two),.Beth.faced.the.
frustration of.limited choices and.higher.costs..Finally.(in.
video.three),.Beth.dreams of.a.better world, where free-
market solutions.to the.healthcare issue would put.her.—.
the.patient —.at the.center..We launched.this.video.series.
with.a.full-fledged.online.and.media.effort, including.a.
dedicated.oped.and.podcast, a.social.media.campaign.
using.the.hashtag.#MeetBeth,.a.press.release and.multiple.
media.interviews..it will.be.a.long-standing educational
asset for.iWF’s work on.the.healthcare issue.
iWF continues to stress the.importance of.repealing
ObamaCare..in October,.we released a.policy focus on.
the.tax.burden imposed.by the.law,.highlighting.several
taxes that primarily.hit.the.middle.class.
Going.forward into 2016,.iWF is.excited to continue to
work against government-controlled.health.care and.in.
favor of.expanded healthcare freedom for all.
http://www.iwf.org/women-at-workhttp://www.iwf.org/health-carehttp://www.iwf.org/blog/2798122/straight-talk-about-health-carehttps://www.youtube.com/watch?v=Xndrmue5yNohttps://www.youtube.com/watch?v=5_NuooeZUTYhttps://www.youtube.com/watch?v=sUPIhwkGHychttp://pdf.iwf.org/15-105acIndependentWomen%E2%80%99sForum.pdfhttp://pdf.iwf.org/IWF-Workplace-C2O-Final.pdfhttp://pdf.iwf.org/IWF-HFA%20Report_Final.pdfhttp://pdf.iwf.org/IWF-HFA%20Report_Final.pdfhttp://iwf.org/publications/2796370/policy-focus-king-v-burwellhttp://iwf.org/publications/2796370/policy-focus-king-v-burwellhttp://www.iwf.org/blog/2796380/Working-For-Women-Podcast-1-%E2%80%A2-King-v.-Burwell:-A-Quick-Take-on-a-Crucial-Supreme-Court-Case-http://www.iwf.org/media/2798018/Independent-Women's-Forum-Filed-Amicus-Brief-in-Support-of-Little-Sisters-of-the-Poorhttp://www.iwf.org/media/2798018/Independent-Women's-Forum-Filed-Amicus-Brief-in-Support-of-Little-Sisters-of-the-Poorhttp://www.iwf.org/media/2798018/Independent-Women's-Forum-Filed-Amicus-Brief-in-Support-of-Little-Sisters-of-the-Poorhttp://iwf.org/straight-talk-about-health-carehttp://iwf.org/straight-talk-about-health-care
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6...iWF.•.2015.yEAr.in.rEViEW. #WomenWin #WomenWin. iWF.•.2015.yEAr.in.rEViEW.. 7
iWF’s.Women.at.Work.Project.is.the.leading.voice.
explaining.how.women.benefit.from.a.free.and.flexible.
work.environment.and.highlighting.how.government.
regulations.can.backfire.on.women.by.limiting.economic.
opportunity.and.discouraging.workplace.innovation.and.
customization..
in.2015,.as.part.of.our.principal.Dollars.and.Sense.
Economics.and.Women.at.Work.projects,.iWF.
conducted.research.to.determine.what.women.actually.
want.in.the.workplace.and.where.there.are.interesting.
divisions.and.differences..We.wanted.to.know.how.
important.is.the.issue.of.paid.leave,.for.instance,.to.
women?.Are progressives justified in making this the
centerpiece of their women’s economic agenda?.
This.project.consisted.of.a.national.Causal.Conjoint.Optimization.(C
2O).experiment,.which.required.
respondents.to.choose.between.a.series.of.randomly.
generated.workplaces,.creating.a.constrained.choice.
between.job.packages.that.varied.in.terms.of.key.job.
attributes.such.as.percent female executives, raises,
family and medical leave, CEO’s annual salary, and your
supervisor’s gender, to name a few. The.end.result.is.
causal.identification.of.exactly.what.(different).women.
value.in.the.workplace.
it.turns.out.that.some.of.the.biggest.findings.are.
what.we.might.expect.—.that.women.are.not.all.the.
same..When.progressives.talk.about.pay.equity,.paid.
leave.mandates.or.childcare.subsidies,.they’re.often.
working.under.the.assumption.that.women’s.needs.
and.preferences.in.the.workplace.are.all.the.same..
iWF’s.research.demonstrates.that.women.not.only.
have.varying.needs.and.wants.in.the.workplace,.but.
also.helps.us.give.credence.to.the.argument.that.one-
size-fits-all.workplace.“solutions”.will.limit.this.kind.of.
personalization.of.the.workplace.
Even.though.our.research.revealed.that.women.want.
different.things,.we.also.know.that.all.workers.like.
getting.more.money.and.benefits..That’s.why.it’s.easy.
for.lawmakers.to.propose.micromanaging.wages.and.
mandating.benefits.—.like.raising.the.minimum.wage,.
mandating.paid.sick.leave.or.expanded.maternity.
leave...And.conservatives.are.often.at.a.disadvantage.in.
these.conversations.because.legislation.like.the.Healthy.
Families.Act.(HFA),.which.would.mandate.paid.sick.leave.
for.businesses.with.more.than.14.employees.—.sounds.
good..it’s.not.been.legislated.yet.
That’s.why.iWF.conducted.a.follow-up.messaging.
project.to.figure.out.can we still fight these kinds
of workplace regulations or have we already lost in
the court of public opinion?.Through.the.use.of.a.
randomized,.controlled.message.trial,.we.looked.at.
whether.we.can.persuade.women.that.workplace.
regulations.like.the.HFA.are.a.bad.idea..And.our.findings.
were.very.encouraging..
Just.by.engaging.women.one time.with.facts.and.
arguments,.we.had.the.ability.to.remodel.the.opinion.
landscape...And.this.was.even.the.case.among.
progressive.women.who.responded.very.positively.to.an.
emotional,.personal.message.that.emphasized.the.real economic threat of job loss from the Healthy Families Act. in.fact.it.drove.down.the.margin.of.support.among.
liberal.women.—.from.69.points.to.29..
While.this.research.fills.an.intellectual.itch,.its.purpose.
is.much.broader..iWF.is.now.able.to.provide.causal.
evidence.to.media,.policy.makers,.and.the.public.on.why.
over-regulating.the.workplace.in.the.name.of.protecting.
women.will.have.negative.economic.consequences..
And.it.laid.the.groundwork.for.our.Working.for.Women.
project,.coming.out.April.2016.
Women at Work PreSCrIPtIonS For HeaLtH Care
in.2015,.iWF.engaged.on.several.healthcare.issues.with.
effective.projects..in.the.spring.and.early.summer,.we.
led.the.charge.in.educating.the.public.about.King v.
Burwell,.the.Supreme.Court.case,.and.about.what.was.
truly.at.stake..iWF.commented.broadly.in.the.media.
on.the.case.(in.opeds,.print.and.broadcast.outlets),.
using.messages.our.sister.organization.iWV.created.
through.focus.groups.and.polling..in.March,.health.
policy.director.Hadley.Heath.Manning.wrote.a.policy.
focus.and.interviewed.Grace-Marie.Turner,.president.of.
the.Galen.institute.in.a.Working.for.Women.podcast.on.
the.topic.
in.addition.to.King v. Burwell,.we.worked.throughout.the.
year.to.expose.the.debacle.of.so.many.failed.state.
exchanges,.including.Cover.Oregon,.where.corruption.
and.waste.robbed.taxpayers.of.valuable.funds,.and.left.
many.with.only.broken.promises.
This.summer,.iWF.was.proud.to.file.an.amicus.brief.
in.support.of.petitioners.in.Little Sisters of the Poor v.
Burwell,.a.case.headed.to.the.Supreme.Court..Although.
the.Court.already.ruled.on.Hobby.Lobby.in.2014.(which.
offered.relief.to.closely-held.corporations),.the.same.
so-called.“birth.control.mandate”.in.the.Affordable.Care.
Act.continues.to.violate.the.religious.liberty.of.religious.
non-profit.groups..At.the.end.of.2015,.iWF.–.alongside.
our.allies.at.the.Cato.institute.–.filed.yet.another.amicus.
brief.in.the.case..
in.September,.iWF.released.“Straight.Talk.about.Health.
Care.”..With.over.60,000.views,.this.animated.video.series.
encouraged.viewers.to.#MeetBeth,.an.ordinary.American.
woman.who.decided.to.start.her.own.business..Beth.
experienced.the.healthcare.system.before.ObamaCare.
(video.one),.and.learned.that.it.wasn’t.really.a.free-market.
system..During.ObamaCare.(video.two),.Beth.faced.the.
frustration.of.limited.choices.and.higher.costs..Finally.(in.
video.three),.Beth.dreams.of.a.better.world,.where.free-
market.solutions.to.the.healthcare.issue.would.put.her.—.
the.patient.—.at.the.center..We.launched.this.video.series.
with.a.full-fledged.online.and.media.effort,.including.a.
dedicated.oped.and.podcast,.a.social.media.campaign.
using.the.hashtag.#MeetBeth,.a.press.release.and.multiple.
media.interviews..it.will.be.a.long-standing.educational.
asset.for.iWF’s.work.on.the.healthcare.issue.
iWF.continues.to.stress.the.importance.of.repealing.
ObamaCare..in.October,.we.released.a.policy.focus.on.
the.tax.burden.imposed.by.the.law,.highlighting.several.
taxes.that.primarily.hit.the.middle.class..
Going.forward.into.2016,.iWF.is.excited.to.continue.to.
work.against.government-controlled.health.care.and.in.
favor.of.expanded.healthcare.freedom.for.all.
http://www.iwf.org/women-at-workhttp://www.iwf.org/health-carehttp://www.iwf.org/blog/2798122/straight-talk-about-health-carehttps://www.youtube.com/watch?v=Xndrmue5yNohttps://www.youtube.com/watch?v=5_NuooeZUTYhttps://www.youtube.com/watch?v=sUPIhwkGHychttp://pdf.iwf.org/15-105acIndependentWomen%E2%80%99sForum.pdfhttp://pdf.iwf.org/IWF-Workplace-C2O-Final.pdfhttp://pdf.iwf.org/IWF-HFA%20Report_Final.pdfhttp://pdf.iwf.org/IWF-HFA%20Report_Final.pdfhttp://iwf.org/publications/2796370/policy-focus-king-v-burwellhttp://iwf.org/publications/2796370/policy-focus-king-v-burwellhttp://www.iwf.org/blog/2796380/Working-For-Women-Podcast-1-%E2%80%A2-King-v.-Burwell:-A-Quick-Take-on-a-Crucial-Supreme-Court-Case-http://www.iwf.org/media/2798018/Independent-Women's-Forum-Filed-Amicus-Brief-in-Support-of-Little-Sisters-of-the-Poorhttp://www.iwf.org/media/2798018/Independent-Women's-Forum-Filed-Amicus-Brief-in-Support-of-Little-Sisters-of-the-Poorhttp://www.iwf.org/media/2798018/Independent-Women's-Forum-Filed-Amicus-Brief-in-Support-of-Little-Sisters-of-the-Poorhttp://iwf.org/straight-talk-about-health-carehttp://iwf.org/straight-talk-about-health-care
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8...iWF.•.2015.yEAr.in.rEViEW. #WomenWin #WomenWin. iWF.•.2015.yEAr.in.rEViEW.. 9
CuLture oF aLarmISm
iWF’s.Culture.of.Alarmism.program.continues.to.educate.
women.about.how.activists.misuse.science.and.fuel.
fear.with.alarmism,.paving.the.way.for.more.regulation.
and.increased.taxes..COA.writers.use.a.mix.of.timely.
commentary,.earned.media,.and.events.targeted.at.opinion.
leaders.to.help.change.the.conversation.and.encourage.a.
more.rational.approach.to.health.and.safety.issues...
On.chemicals,.iWF.worked.to.expose.how.
environmental.groups.demand.products.be.
unnecessarily.altered.to.remove.safe.and.
beneficial.chemicals..iWF.will.continue.to.remind.
consumers.that.trace.levels.of.chemicals.used.in.food,.
personal.care.products,.furniture,.and.other.everyday.
goods.make.those.products.safer,.more.durable.and.
less.expensive...
Similarly,.iWF.pushed.back.on.radical.
environmental.groups.that.tell.the.American.
public.that.the.modern.food.system.is.
broken..When.it.comes.to.regulations.facing.the.food.
and.restaurant.industry,.such.as.soda.taxes,.bans.on.
sugar,.salt.and.certain.fats,.menu.and.GMO.labeling.
mandates,.bans.on.fast.food.restaurants.within.city.
limits,.iWF.reminded.women.that.America.has.the.
safest.food.system.in.world.and.that.additional.
regulations.will.only.make.things.worse,.not.better,.
and.more.expensive.for.consumers..
Through.the.work.of.Senior.Fellow.Jillian.
Melchior,.the.COA.project.continued.to.
expose.how.radical.activists.scare.the.
American.public.with.doom.and.gloom.scenarios.
related.to.energy,and.continued.to.explain.why.
Washington.should.get.out.of.the.business.of.picking.
winners.and.losers.in.the.energy.sector..
We.also.continued.to.stress.how.the.
government.is.increasingly.meddling.in.
parenting.choices.—.from.expansions.in.the.
school.lunch.program.to.criminalizing.the.decisions.
parents.make..Just.this.year,.a.couple.in.Maryland.
faced.criminal.charges.for.letting.their.children.walk.
home.(less.than.a.mile).from.a.park..This.is.a.major.
headline-making.issue.that.concerns.parents.of.all.
political.stripes.and.is.a.natural.fit.for.iWF’s.COA.
program..
iWF.will.continue.to.use.these.issues.as.a.conversation.
starter.with.women.(and.men).who.tune.out.many.
policy.or.political.topics.but.are.concerned.about.
the.growing.government.intrusion.in.food,.product.
regulation.and.their.own.private.parenting.decisions..
IWF hosted the first in a series of “Superwomen of Science” events focused on farming and technology, the increasing cost of food, and activist pressure put on manufacturers. We hope to take these events “on the road,” targeting specific cities facing ballot initiatives or regulations on the food and manufacturing sectors.
iWF’s.COA.project.consists.of.several.subsets.
of.issues:.Chemicals.in.manufacturing,.modern.
agriculture.and.biotechnology,.energy.policy,.
parenting.and.vaccinations,.and.food.regulations..
iWF’s.Dollars.and.Sense.Economic.project.made.
tremendous.inroads.in.2015,.helping.communicate.how.
government.overspending.and.regulatory.hurdles.impact.
women.and.their.families.from.Wall.Street.to.Main.Street..
Several.of.iWF’s.leading.policy.papers.this.year.took
on.broad.economic.concerns..For.instance,.in her.
Policy.Focus “Ending ‘Too.Big to.Fail’,”.Senior.Fellow.
rachel.Currie.asked.the.critical.question:.Do top-down
government programs help prevent TBTF businesses,
or are they at the root of the problem?.it.turns.out.
that.by.classifying.more.of.America’s.largest.bank-
holding.companies.as.“systemically.important.financial.
institutions,”.Washington.has.once.again.given.these.
larger.banks.a.competitive.edge.over.their.smaller.
counterparts..
Carrie.Lukas.explored.how.women.are.faring.in.the.
Obama.economy,.concluding.that.the.evidence.suggests.
women’s.economic.prospects.and.financial.situation.
have.not.meaningfully.improved.—.in.fact,.on.many.
accounts,.they.have.worsened..For.every.woman.who.
has.taken.a.job.during.this.administration,.Lukas.points.
out,.two.women.have.exited.the.labor.force.entirely,.
suggesting.the.economy.is.simply.not.producing.the.
kinds.of.opportunities.that.women.want.and.need..
Finally,.Currie.expanded.on.this.concern.over.economic.
growth.and.job.creation.with.her.“Agenda.For.Broad-
Based.Prosperity,”.arguing.that.we.must.transfer.
more.of.our.tax.burden.from.income.to.consumption,.
rebalance.federal.spending.so.that.entitlements.don’t.
crowd.out.basic.research.and.development,.expand.
apprenticeships,.and.transition.toward.a.skill-based.
immigration.system.that.serves.our.national.interest..
DoLLarS anD SenSe eConomICS
http://iwf.org/culture-of-alarmismhttp://iwf.org/economicshttp://www.iwf.org/news/2796253/Fed-Wasted-Millions-on-Activist-Spawned-Media-Frenzy-About-BPA-Riskshttp://www.iwf.org/blog/2797798/New-Clean-Power-Plan-Regulations:-Disastrous-for-Too-Many-States-http://iwf.org/publications/2797710/Policy-Focus:-Ending-'Too-Big-To-Fail'http://www.iwf.org/publications/2798246/Policy-Focus:-An-Agenda-For-Broad-Based-Prosperityhttp://www.iwf.org/publications/2798246/Policy-Focus:-An-Agenda-For-Broad-Based-Prosperity
-
8...iWF.•.2015.yEAr.in.rEViEW. #WomenWin #WomenWin. iWF.•.2015.yEAr.in.rEViEW.. 9
CuLture oF aLarmISm
iWF’s.Culture.of.Alarmism.program.continues.to.educate.
women.about.how.activists.misuse.science.and.fuel.
fear.with.alarmism,.paving.the.way.for.more.regulation.
and.increased.taxes..COA.writers.use.a.mix.of.timely.
commentary,.earned.media,.and.events.targeted.at.opinion.
leaders.to.help.change.the.conversation.and.encourage.a.
more.rational.approach.to.health.and.safety.issues...
On.chemicals,.iWF.worked.to.expose.how.
environmental.groups.demand.products.be.
unnecessarily.altered.to.remove.safe.and.
beneficial.chemicals..iWF.will.continue.to.remind.
consumers.that.trace.levels.of.chemicals.used.in.food,.
personal.care.products,.furniture,.and.other.everyday.
goods.make.those.products.safer,.more.durable.and.
less.expensive...
Similarly,.iWF.pushed.back.on.radical.
environmental.groups.that.tell.the.American.
public.that.the.modern.food.system.is.
broken..When.it.comes.to.regulations.facing.the.food.
and.restaurant.industry,.such.as.soda.taxes,.bans.on.
sugar,.salt.and.certain.fats,.menu.and.GMO.labeling.
mandates,.bans.on.fast.food.restaurants.within.city.
limits,.iWF.reminded.women.that.America.has.the.
safest.food.system.in.world.and.that.additional.
regulations.will.only.make.things.worse,.not.better,.
and.more.expensive.for.consumers..
Through.the.work.of.Senior.Fellow.Jillian.
Melchior,.the.COA.project.continued.to.
expose.how.radical.activists.scare.the.
American.public.with.doom.and.gloom.scenarios.
related.to.energy,and.continued.to.explain.why.
Washington.should.get.out.of.the.business.of.picking.
winners.and.losers.in.the.energy.sector..
We.also.continued.to.stress.how.the.
government.is.increasingly.meddling.in.
parenting.choices.—.from.expansions.in.the.
school.lunch.program.to.criminalizing.the.decisions.
parents.make..Just.this.year,.a.couple.in.Maryland.
faced.criminal.charges.for.letting.their.children.walk.
home.(less.than.a.mile).from.a.park..This.is.a.major.
headline-making.issue.that.concerns.parents.of.all.
political.stripes.and.is.a.natural.fit.for.iWF’s.COA.
program..
iWF.will.continue.to.use.these.issues.as.a.conversation.
starter.with.women.(and.men).who.tune.out.many.
policy.or.political.topics.but.are.concerned.about.
the.growing.government.intrusion.in.food,.product.
regulation.and.their.own.private.parenting.decisions..
IWF hosted the first in a series of “Superwomen of Science” events focused on farming and technology, the increasing cost of food, and activist pressure put on manufacturers. We hope to take these events “on the road,” targeting specific cities facing ballot initiatives or regulations on the food and manufacturing sectors.
iWF’s.COA.project.consists.of.several.subsets.
of.issues:.Chemicals.in.manufacturing,.modern.
agriculture.and.biotechnology,.energy.policy,.
parenting.and.vaccinations,.and.food.regulations..
iWF’s.Dollars.and.Sense.Economic.project.made.
tremendous.inroads.in.2015,.helping.communicate.how.
government.overspending.and.regulatory.hurdles.impact.
women.and.their.families.from.Wall.Street.to.Main.Street..
Several.of.iWF’s.leading.policy.papers.this.year.took
on.broad.economic.concerns..For.instance,.in her.
Policy.Focus “Ending ‘Too.Big to.Fail’,”.Senior.Fellow.
rachel.Currie.asked.the.critical.question:.Do top-down
government programs help prevent TBTF businesses,
or are they at the root of the problem?.it.turns.out.
that.by.classifying.more.of.America’s.largest.bank-
holding.companies.as.“systemically.important.financial.
institutions,”.Washington.has.once.again.given.these.
larger.banks.a.competitive.edge.over.their.smaller.
counterparts..
Carrie.Lukas.explored.how.women.are.faring.in.the.
Obama.economy,.concluding.that.the.evidence.suggests.
women’s.economic.prospects.and.financial.situation.
have.not.meaningfully.improved.—.in.fact,.on.many.
accounts,.they.have.worsened..For.every.woman.who.
has.taken.a.job.during.this.administration,.Lukas.points.
out,.two.women.have.exited.the.labor.force.entirely,.
suggesting.the.economy.is.simply.not.producing.the.
kinds.of.opportunities.that.women.want.and.need..
Finally,.Currie.expanded.on.this.concern.over.economic.
growth.and.job.creation.with.her.“Agenda.For.Broad-
Based.Prosperity,”.arguing.that.we.must.transfer.
more.of.our.tax.burden.from.income.to.consumption,.
rebalance.federal.spending.so.that.entitlements.don’t.
crowd.out.basic.research.and.development,.expand.
apprenticeships,.and.transition.toward.a.skill-based.
immigration.system.that.serves.our.national.interest..
DoLLarS anD SenSe eConomICS
http://iwf.org/culture-of-alarmismhttp://iwf.org/economicshttp://www.iwf.org/news/2796253/Fed-Wasted-Millions-on-Activist-Spawned-Media-Frenzy-About-BPA-Riskshttp://www.iwf.org/blog/2797798/New-Clean-Power-Plan-Regulations:-Disastrous-for-Too-Many-States-http://iwf.org/publications/2797710/Policy-Focus:-Ending-'Too-Big-To-Fail'http://www.iwf.org/publications/2798246/Policy-Focus:-An-Agenda-For-Broad-Based-Prosperityhttp://www.iwf.org/publications/2798246/Policy-Focus:-An-Agenda-For-Broad-Based-Prosperity
-
10...iWF.•.2015.yEAr.in.rEViEW. #WomenWin #WomenWin. iWF.•.2015.yEAr.in.rEViEW.. 11
CuLture anD eDuCatIon Women anD PoLItICS
iWF.realizes.that.it.is.of.utmost.importance.not.to.cede.
the.popular.culture.to.the.left.and.let.them.get.by.with.
the.idea.that.government.and.the.nanny.state.can.tell.us.
how.to.live.our.lives..
We value a healthy civic culture, self-reliance, policies
that lead to the rebuilding of the family, and the
liberties guaranteed in our Constitution.
iWF.is.famous.for.putting.on.spirited.but.civil.panels.that.
address.tough.questions..While.the.panels.have.created.
a.certain.cachet.around.town,.we.do.them.because.we.
feel.it.is.part.of.our.mission.to.provide.a.forum.to.debate.
crucial.issues.important.to.the.well.being.of.society.
Although.all.our.panels.address.important.questions,.
none.has.been.more.vital.to.the.character.of.society.
than.our.May.13.panel.titled.“i.Do.......or.i.Don’t:.The.
Future.of.Marriage,”.which.drew.a.standing.room.only.
crowd.from.journalism,.think.tanks,.Capitol.Hill,.the.
corporate.world,.lobbying,.and.the.general.public....
With.an.astonishing.40.percent.of.children.in.the.U.S..
now.born.to.unmarried.women,.we.knew.we.had.to.ask.
some.hard.questions.about.the.future,.if.any,.of.marriage..
The.implications.of.a.decline.in.marriage.for.both.the.
character.and.economic.future.of.society.are.profound.
We.could.not.have.assembled.a.more.distinguished.group.
of.panelists.or.a.group.who.cared.more.passionately.
about.the.issue..W. Bradford.Wilcox, Director.of.the.
national.Marriage.Project.at.the.University.of.Virginia,.
Dr..isabel.V..Sawhill,.co-director.of.the.Center.on.Children.
and.Families.at.the.Brookings.institution.and.author.
most.recently.ofGeneration Unbound: Drifting into Sex
and Parenthood without Marriage, and.Kay.S..Hymowitz,.
whose.four.books.on.the.family.include.Marriage and
Caste in America: Separate and Unequal Families in a
Post-Marital Age. (Kate.Bolick,.whose.book.Spinster:
Making a Life of One’s Own.had.just.come.out,.was.
prevented.from.joining.us.by.an.emergency.)
The.good.news.from.the.panel.is.that.marriage.is.not.
yet.dead.but.that.it.remains.seriously.imperiled..if.
marriage.is.over,”.Schaeffer.asked,.“who.will.step.in.to.
fill.the.void?”.Although.the.panelists.didn’t.agree.about.
everything,.the.consensus.was.that.the growth of big
government and the decline of marriage and the two-
parent family go hand in hand.
iWF.is.frequently.called.upon.to.
comment.on.the.role.of.women.in.the.
public.and.political.sphere.—.especially.
in.the.wake.of.the.november.
midterms.in.which.Americans.elected.
a.host.of.new.liberty-minded.women.
to.public.office..not.only.are.the.
political.parties.changing.shape,.but.
also.we’ve.seen.more.women.of.varied.
educational,.professional,.racial.and.
ethnic.backgrounds.begin.to.take.
center.stage..iWF.is.consistently.
asked.by.media.and.outside.groups.
to.discuss.these.issues.and.the.role.
women.play.in.campaign.trails.and.in.
politics.and.policy.formulation.more.
broadly..
Our.reputation.for.putting.on.
panels.is.such.that.we.are.often.
invited.to.co-sponsor.events..We.
accepted.an.invitation.from.Levick.
Communications.to.co-host.a.
panel.entitled.“inside.the.Minds.of.
Conservative.Women:.How.to.Engage.
in.2016.”.Again,.it.was.an.all-star.
group.of.speakers:.April.Ponnuru.of.
the.Conservative.reform.network.
was.moderator..Capitol.Hill.insider.
Mattie.Duppler,.American.Enterprise.
institute’s.Caroline.Kitchins,.Levick’s.
Sue.Zoldak,.and.iWF’s.Sabrina.
Schaeffer.were.on.the.panel.
iWF.realizes.it’s.essential.to.respond.
to.the.progressive.feminists.who.
continue.to.move.the.goal.posts,.
always.lamenting.the.shortage.of.
women.rather.than.applauding.their.
success..
To see why this was such an important evening, you can access our booklet (with transcript) on the event here: The Future of Marriage Booklet.
Women LeAD Summit
One.of.iWF’s.biggest.accomplishments.in.2015.was.
the.hosting.of.our.first.annual.Women.LEAD.Summit..
There.has.been.a.proliferation.of.women’s.groups.on.the.
right,.and.iWF.felt.it.had.a.responsibility.to.bring.those.
disparate.leaders.from.around.the.country.together.to.
help.create.unity.and.focus.in.how.best.to.reach.women.
with.a.limited.government.message..
We.had.approximately.50.attendees.for.a.closed-door.
morning.session.where.women.from.all.around.the.
country.had.an.opportunity.to.meet.one.another,.learn.
what.other.organizations.are.doing,.and.find.opportunity.
to.collaborate..
150.guests.joined.us.for.the.afternoon.public.session.and.
reception..We.had.18.speakers.throughout.the.day,.4.
solo.speakers,.3.panels,.and.a.great.deal.of.social.media.
traffic..The.Daily.Signal.conducted.an.entire.days.worth.
of.video.on.the.event,.as.well..
IWF is already planning the 2nd Annual Women LEAD Summit to be held June 8, 2016Save The daTe
http://www.iwf.org/publications/2797715/The-Future-of-Marriage-Booklethttp://www.iwf.org/culture-and-education-policyhttp://www.iwf.org/women-and-politicshttp://www.iwf.org/publications/2797715/The-Future-of-Marriage-Booklet
-
10...iWF •.2015 yEAr.in.rEViEW #WomenWin #WomenWin. iWF.•.2015.yEAr.in.rEViEW.. 11
CuLture anD eDuCatIon Women anD PoLItICS
iWF realizes.that it.is.of.utmost importance not.to cede
the.popular.culture to the.left.and.let.them.get.by with.
the.idea.that government.and.the.nanny state can.tell us.
how to live our.lives.
We value a healthy civic culture, self-reliance, policies
that lead to the rebuilding of the family, and the
liberties guaranteed in our Constitution.
iWF is.famous for putting.on.spirited but.civil.panels.that
address.tough questions. While.the.panels.have.created
a.certain cachet.around town,.we do.them.because.we
feel it.is.part.of.our.mission to provide.a.forum to debate.
crucial.issues important.to the.well being.of.society.
Although.all.our.panels.address.important.questions,
none.has.been.more vital.to the.character.of.society.
than.our.May 13.panel.titled.“i.Do.......or.i.Don’t:.The
Future of.Marriage,”.which.drew.a.standing room only.
crowd from journalism,.think.tanks,.Capitol Hill,.the.
corporate.world, lobbying, and.the.general public....
With an.astonishing.40.percent.of.children in.the.U.S.
now born.to unmarried.women, we knew we had.to ask.
some.hard questions about.the.future,.if.any,.of.marriage..
The implications of.a.decline.in.marriage.for both.the.
character.and.economic future of.society.are profound.
We could not.have.assembled a.more distinguished group
of.panelists or.a.group who.cared more passionately
about.the.issue..W. Bradford Wilcox, Director.of.the.
national Marriage.Project at the.University of.Virginia,.
Dr..isabel V..Sawhill, co-director of.the.Center.on.Children
and.Families at the.Brookings.institution.and.author.
most recently.ofGeneration Unbound: Drifting into Sex
and Parenthood without Marriage, and.Kay.S..Hymowitz,
whose.four books.on.the.family include.Marriage and
Caste in America: Separate and Unequal Families in a
Post-Marital Age. (Kate Bolick,.whose.book.Spinster:
Making a Life of One’s Own had.just come out,.was
prevented.from joining.us.by an.emergency.)
The good.news.from the.panel.is.that marriage.is.not.
yet dead.but.that it.remains seriously.imperiled..if
marriage.is.over,”.Schaeffer asked, “who.will.step.in.to
fill.the.void?” Although.the.panelists didn’t.agree about.
everything,.the.consensus was that the growth of big
government and the decline of marriage and the two-
parent family go hand in hand.
iWF.is.frequently.called.upon.to.
comment.on.the.role.of.women.in.the.
public.and.political.sphere.—.especially.
in.the.wake.of.the.november.
midterms.in.which.Americans.elected.
a.host.of.new.liberty-minded.women.
to.public.office..not.only.are.the.
political.parties.changing.shape,.but.
also.we’ve.seen.more.women.of.varied.
educational,.professional,.racial.and.
ethnic.backgrounds.begin.to.take.
center.stage..iWF.is.consistently.
asked.by.media.and.outside.groups.
to.discuss.these.issues.and.the.role.
women.play.in.campaign.trails.and.in.
politics.and.policy.formulation.more.
broadly..
Our.reputation.for.putting.on.
panels.is.such.that.we.are.often.
invited.to.co-sponsor.events..We.
accepted.an.invitation.from.Levick.
Communications.to.co-host.a.
panel.entitled.“inside.the.Minds.of.
Conservative.Women:.How.to.Engage.
in.2016.”.Again,.it.was.an.all-star.
group.of.speakers:.April.Ponnuru.of.
the.Conservative.reform.network.
was.moderator..Capitol.Hill.insider.
Mattie.Duppler,.American.Enterprise.
institute’s.Caroline.Kitchins,.Levick’s.
Sue.Zoldak,.and.iWF’s.Sabrina.
Schaeffer.were.on.the.panel.
iWF.realizes.it’s.essential.to.respond.
to.the.progressive.feminists.who.
continue.to.move.the.goal.posts,.
always.lamenting.the.shortage.of.
women.rather.than.applauding.their.
success..
To see why this was such an important evening, you can accessour booklet (with transcript) on the event here:The Future of Marriage Booklet.
Women LeAD Summit
One.of.iWF’s.biggest.accomplishments.in.2015.was.
the.hosting.of.our.first.annual.Women.LEAD.Summit..
There.has.been.a.proliferation.of.women’s.groups.on.the.
right,.and.iWF.felt.it.had.a.responsibility.to.bring.those.
disparate.leaders.from.around.the.country.together.to.
help.create.unity.and.focus.in.how.best.to.reach.women.
with.a.limited.government.message..
We.had.approximately.50.attendees.for.a.closed-door.
morning.session.where.women.from.all.around.the.
country.had.an.opportunity.to.meet.one.another,.learn.
what.other.organizations.are.doing,.and.find.opportunity.
to.collaborate..
150.guests.joined.us.for.the.afternoon.public.session.and.
reception..We.had.18.speakers.throughout.the.day,.4.
solo.speakers,.3.panels,.and.a.great.deal.of.social.media.
traffic..The.Daily.Signal.conducted.an.entire.days.worth.
of.video.on.the.event,.as.well..
IWF is already planning the 2nd Annual Women LEAD Summit to be held June 2016Save The daTe
http://www.iwf.org/publications/2797715/The-Future-of-Marriage-Booklethttp://www.iwf.org/culture-and-education-policyhttp://www.iwf.org/women-and-politicshttp://www.iwf.org/publications/2797715/The-Future-of-Marriage-Booklet
-
12...iWF.•.2015.yEAr.in.rEViEW. #WomenWin #WomenWin. iWF.•.2015.yEAr.in.rEViEW.. 13
meDIa outreaCH: Broadcast media
IWF launched a new product: Podcasts that feature an IWF spokeswoman discussing with a guest a key policy topic. Our spokeswomen debunk misrepresentations that are commonly made by our opponents and describe the benefits of better economic policies. IWF podcasts are offered through iTunes, SoundCloud, and YouTube.
in.2015,.iWF.continued.to.build.our.brand.affinity.and.
command.the.attention.of.our.target.audience.through.
our.communications.work..
By.strategically.bracketing.the.news,.rapidly.responding.
to.breaking.headlines,.offering.enlightening.commentary.
both.online.and.in.print.publications,.and.appearing.on.
broadcast.media.realms,.iWF.countered.every.liberal.
argument.in.the.media.about.women.in.the.workplace,.
education,.energy,.health.care.and.more.with.a.free-
market.message..This.strategy.has.elevated.iWF’s.
reputation;.iWF.continues.to.be.seen.by.the.media.as.a.
notable.resource.and.the.go-to.women’s.organization.for.
clear,.succinct,.limited.government.views..
An.iWF.spokeswoman.can.be.seen.or.heard.on.TV.
or.radio.making.our.case.for.liberty.almost.every.day.
of.the.week..in.2015,.iWF.appeared.on.TV.482 times
reaching over 113.7 million viewers across the country..
iWF’s.total.2015.television.airtime.is.valued at more than
$50 million dollars..What’s.more,.iWF.staff.and.fellows.
joined.more.cable-news.TV.programs.in.2015.than.
previous.years...Moreover,.exceeding.years.past,.iWF.
spokeswomen.were.on.radio 549 times...
Save The daTe The NEXT Woman of Valor Awards Dinner will beWednesday, November 30th in Washington, DC
https://itunes.apple.com/tn/podcast/independent-womens-forum/id989972759https://www.youtube.com/watch?v=v_Gq3d8Fhvk&feature=youtu.be
-
12...iWF.•.2015.yEAr.in.rEViEW. #WomenWin #WomenWin. iWF.•.2015.yEAr.in.rEViEW.. 13
meDIa outreaCH: Broadcast media
IWF launched a new product: Podcasts that feature an IWF spokeswoman discussing with a guest a key policy topic. Our spokeswomen debunk misrepresentations that are commonly made by our opponents and describe the benefits of better economic policies. IWF podcasts are offered through iTunes, SoundCloud, and YouTube.
in.2015,.iWF.continued.to.build.our.brand.affinity.and.
command.the.attention.of.our.target.audience.through.
our.communications.work..
By.strategically.bracketing.the.news,.rapidly.responding.
to.breaking.headlines,.offering.enlightening.commentary.
both.online.and.in.print.publications,.and.appearing.on.
broadcast.media.realms,.iWF.countered.every.liberal.
argument.in.the.media.about.women.in.the.workplace,.
education,.energy,.health.care.and.more.with.a.free-
market.message..This.strategy.has.elevated.iWF’s.
reputation;.iWF.continues.to.be.seen.by.the.media.as.a.
notable.resource.and.the.go-to.women’s.organization.for.
clear,.succinct,.limited.government.views..
An.iWF.spokeswoman.can.be.seen.or.heard.on.TV.
or.radio.making.our.case.for.liberty.almost.every.day.
of.the.week..in.2015,.iWF.appeared.on.TV.482 times
reaching over 113.7 million viewers across the country..
iWF’s.total.2015.television.airtime.is.valued at more than
$50 million dollars..What’s.more,.iWF.staff.and.fellows.
joined.more.cable-news.TV.programs.in.2015.than.
previous.years...Moreover,.exceeding.years.past,.iWF.
spokeswomen.were.on.radio 549 times...
Save The daTe The NEXT Woman of Valor Awards Dinner will beWednesday, November 30th in Washington, DC
https://itunes.apple.com/tn/podcast/independent-womens-forum/id989972759
-
14...iWF.•.2015.yEAr.in.rEViEW. #WomenWin #WomenWin. iWF.•.2015.yEAr.in.rEViEW.. 15
Equally.important,.iWF.was.cited in over 350 stories in
top outlets, a 14 percent increase over 2014,.including.
top.publications.like.the.Wall Street Journal,.Washington
Post,.New York Times,.The Guardian,.National Journal,.
Slate,.and.Politico to.name.a.few..
WSJ August 9, 2015
Sabrina.Schaeffer,.executive.director.
of.the.conservative.research.group.
independent.Women’s.Forum,.said.she.
hoped.Sunday’s.discussion.of.women.in.
the.workplace.heralded.the.beginning.
of.a.broader.conversation.among.
conservatives.on.how.to.reach.women.
voters.on.economic.issues.such.as.pay.
equity.and.flexible.working.arrangements.
.
“The.reality.is,.i.don’t.think.that.many.
conservatives.are.paying.attention.to.
how.much.Democrats.recognize.the.
importance.of.women.voters.[who].have.
really.shifted.their.focus.to.workplace.
issues,”.she.said.in.an.interview..“i.think.
that’s.a.real.opportunity.for.republicans.
not.to.shy.away.from.talking.about.those.
issues.but.to.take.them.head.on.”.
WAPo August 6, 2015.
Sabrina.Schaeffer,.executive.director.
of.the.independent.Women’s.Forum,.a.
conservative.think.tank,.said.Fiorina’s.
absence.from.the.main.stage.will.be.felt..
“From.the.perspective.of.women.voters,.i.
think.it’s.really.disappointing,”.she.said..
Schaeffer.said.Fiorina.would.bring.to.
the.debate.“the.ability.to.talk.about.
workplace.regulations.and.challenges.
that.women.and.their.families.are.facing.
in.a.way.the.other.candidates.can’t.”
She.added,.“i.think.that.overall.it’s.
important.to.have.someone.on.the.right.
capable.of.talking.about.pay.equity.and.
paid.leave.mandates.and.child.care,.and.
she’s.able.to.do.that.very.effectively..
Without.her.voice.up.there,.they.won’t.
have.as.robust.a.conversation.about.
those.issues.”.
Dailymail.com July 10, 2015.
independent.Women’s.Forum,.a.501(c)3.
non-profit.organization,.will.spend.the.
2016.election.cycle.talking.‘to.women.
about.how.a.smaller,.less.intrusive.
government.provides.women.and.their.
families.with.the.freedom.to.make.the.
choices.that.make.the.most.sense.for.
them.—.whether.in.education,.healthcare,.
the.workplace,.or.at.home.’
“Our.research.shows.that.when.we.give.
women.the.facts.they.recognize.that.
more.one-size-fits-all.solutions.are.not.
the.answer,”.said.Sabrina.Schaeffer,.
executive.director.of.iWF..
Schaeffer.said,.“it’s.exciting.to.see.a.
woman.with.the.right.policies.working.
to.reach.the.White.House”.and.
that.“Fiorina’s.business.experience,.
commitment.to.individual.liberty.and.
free-market.policies,.and.confidence.in.
all.Americans.is.a.stark.contrast.to.Hillary.
Clinton’s.identity.politics.and.her.stale,.
top-down..government.solutions.”.
new York Times July 25, 2015.
On.the.other.side.of.the.political.
spectrum,.Sabrina.Schaeffer,.the.
executive.director.of.the.conservative.
independent.Women’s.Forum,.a.
Washington-based.research.group.
with.an.economic.focus,.applauds.the.
women’s.movement’s.emphasis.on.
economic.issues..She.says.the.move.is.
smart.and.timely.and.that..she.fears.it.
will.catch.conservatives.“flat-footed.”
Conservatives.are.stuck.on.wedge.issues.
like.abortion.and.gay.marriage,.she.
told.me..“Those.issues.are.outdated..
We.should.be.ready.to.talk.about.paid.
leave,.those.issues.that.affect.women,.
especially.single.women..republicans.
need.to.be.able.to.offer.alternative.ideas..
They.need.to.understand.the.issues..They.
need.to.engage.”
Our.reach.is.growing,.however,.and.we’re.reaching.into.
many.more.non-political.outlets..For.instance,.iWF.has.
previously.appeared.in.Cosmopolitan,.one.of.the.largest.
fashion.and.culture.magazines.geared.toward.younger.
women;.but.in.2015.Cosmopolitan.featured.iWF’s.Lean
Together book.among.its.top.20.political.books.every.
woman.should.read..The.must-read.list.included.books.
written.by.Senator.Kirsten.Gillibrand,.Melissa.Harris-
Perry,.Lilly.Ledbetter,.and.Peggy.noonan..We.were.very.
pleased.to.be.included.in.this.prominent.and.popular.list!.
in.September,.Mashable,.
a.leading.digital.culture.
publication.for.the.“Connected.
Generation,”.interviewed.iWF.
about.the.personal.attacks.
toward.Carly.Fiorina,.the.sole.
woman.GOP.presidential.
candidate..Similarly,.part.of.
Carrie.Lukas’.article.on.gender-
based.expectations.ran.in.the.
December.2015.issue.of.Elle,.
the.world’s.best-selling.fashion.
magazine.
And.iWF.staff.continues.to.write,.with.a.total.of.309.
op-eds.in.national.and.local.papers..This.year.iWF.also.
joined.a.syndicated.network.that.provides.content.to.
more.than.300.newspapers.worldwide,.allowing.us.to.
reach.an.even.wider.audience.
Many.staff.members.secured.regular.columns.this.year,.
including.Forbes,.National Review,.Townhall,.Red Alert
Politics,.The Blaze,.Acculturated,.American Spectator,.
New Boston Post,.and.newly.launched.LifeZette and.PJ
Media Parenting...Additionally,.iWF.op-eds.appeared.
in.TIME,.New York Post,.USA.Today,.New Boston
Times,.CNN.com,.Huffington Post,.Roll Call,.The Hill,.
the.Weekly Standard,.Washington Times,.U.S. News &
World Report,.The Federalist,.The Daily News,.Bismarck
Tribune,.Charlotte Observer,.Sacramento Bee,.Santa Cruz
Sentinel,.Hot Air,.among.others..iWF.opeds.have.been.
featured.numerous.times.on.The DRUDGe RePoRT,.Real
Clear Politics and Policy,.instapundit,.HotAir.and.more..
http://CNN.comhttp://blogs.wsj.com/washwire/2015/08/09/amid-trump-flap-gop-candidates-make-appeal-to-women/https://www.washingtonpost.com/politics/the-first-gop-debate-is-missing-the-races-only-woman-does-that-matter/2015/08/05/6f9373a2-36ce-11e5-9d0f-7865a67390ee_story.htmlhttp://www.dailymail.co.uk/news/article-3156216/Hillary-share-60-MILLION-cash-bonanza-pro-abortion-campaigners-launch-massive-effort-turn-Washington-female-pro-choice.htmlhttp://nytlive.nytimes.com/womenintheworld/2015/06/25/2-trends-driving-todays-womens-movement-men-and-money/http://www.cosmopolitan.com/politics/a45639/political-books-every-woman-should-read/http://www.cosmopolitan.com/politics/a45639/political-books-every-woman-should-read/http://iwf.org/news/2798267/ABC%E2%80%99s-sordid-prostitution-of-the-once-sweet-Muppetshttp://nypost.com/2015/06/17/the-toxic-lies-behind-jessica-albas-booming-baby-business/http://nypost.com/2015/10/26/theres-a-feminist-civil-war-brewing-over-caitlyn-jenner/http://www.huffingtonpost.com/john-murray/conservatives-plan-to-grow-the-economy-middle-class_b_8403432.htmlhttp://www.theguardian.com/us-news/2015/jun/16/conservatives-obama-ban-trans-fats-american-freedom?CMP=share_btn_fbhttp://www.cosmopolitan.com/politics/a45639/political-books-every-woman-should-read/http://www.cosmopolitan.com/politics/a45639/political-books-every-woman-should-read/
-
14...iWF.•.2015.yEAr.in.rEViEW. #WomenWin #WomenWin. iWF.•.2015.yEAr.in.rEViEW.. 15
Equally.important,.iWF.was.cited in over 350 stories in
top outlets, a 14 percent increase over 2014,.including.
top.publications.like.the.Wall Street Journal,.Washington
Post,.New York Times,.The Guardian,.National Journal,.
Slate,.and.Politico to.name.a.few..
WSJ August 9, 2015
Sabrina.Schaeffer,.executive.director.
of.the.conservative.research.group.
independent.Women’s.Forum,.said.she.
hoped.Sunday’s.discussion.of.women.in.
the.workplace.heralded.the.beginning.
of.a.broader.conversation.among.
conservatives.on.how.to.reach.women.
voters.on.economic.issues.such.as.pay.
equity.and.flexible.working.arrangements.
.
“The.reality.is,.i.don’t.think.that.many.
conservatives.are.paying.attention.to.
how.much.Democrats.recognize.the.
importance.of.women.voters.[who].have.
really.shifted.their.focus.to.workplace.
issues,”.she.said.in.an.interview..“i.think.
that’s.a.real.opportunity.for.republicans.
not.to.shy.away.from.talking.about.those.
issues.but.to.take.them.head.on.”.
WAPo August 6, 2015.
Sabrina.Schaeffer,.executive.director.
of.the.independent.Women’s.Forum,.a.
conservative.think.tank,.said.Fiorina’s.
absence.from.the.main.stage.will.be.felt..
“From.the.perspective.of.women.voters,.i.
think.it’s.really.disappointing,”.she.said..
Schaeffer.said.Fiorina.would.bring.to.
the.debate.“the.ability.to.talk.about.
workplace.regulations.and.challenges.
that.women.and.their.families.are.facing.
in.a.way.the.other.candidates.can’t.”
She.added,.“i.think.that.overall.it’s.
important.to.have.someone.on.the.right.
capable.of.talking.about.pay.equity.and.
paid.leave.mandates.and.child.care,.and.
she’s.able.to.do.that.very.effectively..
Without.her.voice.up.there,.they.won’t.
have.as.robust.a.conversation.about.
those.issues.”.
Dailymail.com July 10, 2015.
independent.Women’s.Forum,.a.501(c)3.
non-profit.organization,.will.spend.the.
2016.election.cycle.talking.‘to.women.
about.how.a.smaller,.less.intrusive.
government.provides.women.and.their.
families.with.the.freedom.to.make.the.
choices.that.make.the.most.sense.for.
them.—.whether.in.education,.healthcare,.
the.workplace,.or.at.home.’
“Our.research.shows.that.when.we.give.
women.the.facts.they.recognize.that.
more.one-size-fits-all.solutions.are.not.
the.answer,”.said.Sabrina.Schaeffer,.
executive.director.of.iWF..
Schaeffer.said,.“it’s.exciting.to.see.a.
woman.with.the.right.policies.working.
to.reach.the.White.House”.and.
that.“Fiorina’s.business.experience,.
commitment.to.individual.liberty.and.
free-market.policies,.and.confidence.in.
all.Americans.is.a.stark.contrast.to.Hillary.
Clinton’s.identity.politics.and.her.stale,.
top-down..government.solutions.”.
new York Times July 25, 2015.
On.the.other.side.of.the.political.
spectrum,.Sabrina.Schaeffer,.the.
executive.director.of.the.conservative.
independent.Women’s.Forum,.a.
Washington-based.research.group.
with.an.economic.focus,.applauds.the.
women’s.movement’s.emphasis.on.
economic.issues..She.says.the.move.is.
smart.and.timely.and.that..she.fears.it.
will.catch.conservatives.“flat-footed.”
Conservatives.are.stuck.on.wedge.issues.
like.abortion.and.gay.marriage,.she.
told.me..“Those.issues.are.outdated..
We.should.be.ready.to.talk.about.paid.
leave,.those.issues.that.affect.women,.
especially.single.women..republicans.
need.to.be.able.to.offer.alternative.ideas..
They.need.to.understand.the.issues..They.
need.to.engage.”
Our.reach.is.growing,.however,.and.we’re.reaching.into.
many.more.non-political.outlets..For.instance,.iWF.has.
previously.appeared.in.Cosmopolitan,.one.of.the.largest.
fashion.and.culture.magazines.geared.toward.younger.
women;.but.in.2015.Cosmopolitan.featured.iWF’s.Lean
Together book.among.its.top.20.political.books.every.
woman.should.read..The.must-read.list.included.books.
written.by.Senator.Kirsten.Gillibrand,.Melissa.Harris-
Perry,.Lilly.Ledbetter,.and.Peggy.noonan..We.were.very.
pleased.to.be.included.in.this.prominent.and.popular.list!.
in.September,.Mashable,.
a.leading.digital.culture.
publication.for.the.“Connected.
Generation,”.interviewed.iWF.
about.the.personal.attacks.
toward.Carly.Fiorina,.the.sole.
woman.GOP.presidential.
candidate..Similarly,.part.of.
Carrie.Lukas’.article.on.gender-
based.expectations.ran.in.the.
December.2015.issue.of.Elle,.
the.world’s.best-selling.fashion.
magazine.
And.iWF.staff.continues.to.write,.with.a.total.of.309.
op-eds.in.national.and.local.papers..This.year.iWF.also.
joined.a.syndicated.network.that.provides.content.to.
more.than.300.newspapers.worldwide,.allowing.us.to.
reach.an.even.wider.audience.
Many.staff.members.secured.regular.columns.this.year,.
including.Forbes,.National Review,.Townhall,.Red Alert
Politics,.The Blaze,.Acculturated,.American Spectator,.
New Boston Post,.and.newly.launched.LifeZette and.PJ
Media Parenting...Additionally,.iWF.op-eds.appeared.
in.TIME,.New York Post,.USA.Today,.New Boston
Times,.CNN.com,.Huffington Post,.Roll Call,.The Hill,.
the.Weekly Standard,.Washington Times,.U.S. News &
World Report,.The Federalist,.The Daily News,.Bismarck
Tribune,.Charlotte Observer,.Sacramento Bee,.Santa Cruz
Sentinel,.Hot Air,.among.others..iWF.opeds.have.been.
featured.numerous.times.on.The DRUDGe RePoRT,.Real
Clear Politics and Policy,.instapundit,.HotAir.and.more..
http://CNN.comhttp://blogs.wsj.com/washwire/2015/08/09/amid-trump-flap-gop-candidates-make-appeal-to-women/https://www.washingtonpost.com/politics/the-first-gop-debate-is-missing-the-races-only-woman-does-that-matter/2015/08/05/6f9373a2-36ce-11e5-9d0f-7865a67390ee_story.htmlhttp://www.dailymail.co.uk/news/article-3156216/Hillary-share-60-MILLION-cash-bonanza-pro-abortion-campaigners-launch-massive-effort-turn-Washington-female-pro-choice.htmlhttp://nytlive.nytimes.com/womenintheworld/2015/06/25/2-trends-driving-todays-womens-movement-men-and-money/http://www.cosmopolitan.com/politics/a45639/political-books-every-woman-should-read/http://www.cosmopolitan.com/politics/a45639/political-books-every-woman-should-read/http://iwf.org/news/2798267/ABC%E2%80%99s-sordid-prostitution-of-the-once-sweet-Muppetshttp://nypost.com/2015/06/17/the-toxic-lies-behind-jessica-albas-booming-baby-business/http://nypost.com/2015/10/26/theres-a-feminist-civil-war-brewing-over-caitlyn-jenner/http://www.huffingtonpost.com/john-murray/conservatives-plan-to-grow-the-economy-middle-class_b_8403432.htmlhttp://www.theguardian.com/us-news/2015/jun/16/conservatives-obama-ban-trans-fats-american-freedom?CMP=share_btn_fbhttp://www.cosmopolitan.com/politics/a45639/political-books-every-woman-should-read/http://www.cosmopolitan.com/politics/a45639/political-books-every-woman-should-read/
-
16...iWF.•.2015.yEAr.in.rEViEW. #WomenWin #WomenWin. iWF.•.2015.yEAr.in.rEViEW.. 17
Social.media.remains.a.powerful.tool.to.reach.our.target.
audience..research.continues.to.show.that.people.trust.
and.exchange.information.with.family.and.friends..iWF.
used.a.variety.of.social.media.platforms.to.reach.women,.
specifically.to.expand.our.reach.to.women.who.may.not.
be.politically.engaged.but.ought.to.be.sympathetic.to.
our.free-market.message..
Through.our.growing.social.media.network.—.with.a.
combined.following.of.more.than.141,000.on.Facebook,.
Twitter,.youTube,.instagram,.Pinterest.and.Linkedin.
—.we.expand.and.strengthen.our.reach.by.applying.
popular.hashtags.(used.to.identify.messages.on.a.
specific.topic).to.our.posts..Hashtags.help.generate.
a.higher.volume.of.social.media.activity.that.reaches.
beyond.our.115,000.social.media.following..For.example,.
anyone.who.searches.#wagegap,.#paidleave.or.
#womenintheworkplace.will.find.iWF’s.unique.sharable.
graphics.and.pithy.posts.
On.a.daily.basis.iWF.creates.memes,.visual.
representations.of.ideas.and.messages,.to.introduce.
our.social.media.audiences.to.iWF’s.pro-liberty.ideas..in.
2015.iWF.designed over 400 thought-provoking, eye-
catching, informative graphics to bring issues alive..
For.example,.iWF.released.a.series.of.graphics.about.
the.so-called.wage.gap.bracketing.“Equal.Pay.Day.”.
These.graphics.explained.why.the.wage.gap.is.much.
smaller.than.liberal.feminists.claim.and.how.widespread.
discrimination.is.not.to.blame.for.the.slight.gap.between.
men.and.women’s.pay...
in.2015.iWF’s.youTube.became.a.verified.account,.
activating.many.of.the.most.useful.youTube.features.
like.custom.thumbnails,.external.annotations.(creating.
hyperlinks.within.a.video.—.example.at.the.end.of.our.
Meet.Beth.videos),.longer.videos,.and.hosting.live.
streaming.events.via.youTube.(a.feature.that.allows.
anyone.across.the.country.to.view.our.events.
without.being.in.the.room)..
A.strong.presence.on.social.media.provides.iWF.the.
opportunity.to.counter.the.progressive.message.at.
anytime,.steer.the.conversation.on.key.issues,.and.
reach.audiences.we.may.not.have.otherwise.(like.
Cosmopolitan Magazine.and.pop.icon.and.actress.
One.of.the.key.functions.of.iWF’s.blog.is.to.
provide.rapid-fire.responses.to.important.
events..When.a.report.based.on.erroneous.
“facts”.is.issued,.or.maybe.a.politician.or.
Hollywood.star.says.something.wildly.
misleading.about.the.wage.gap.or.campus.
rape.statistics,.we.are.there.to.set.the.record.
straight--accurately.and.instantly..The.inkwell.
blog.is.often.feisty.and.fun.to.read..The.1,211
blog posts in 2015 ranged.from.policy.to.
entertainment.
in.the.last.few.years,.we.have.achieved.
one.of.our.longstanding.goals.for.the.blog:.
creation.of.a.diverse.stable.of.lively,.engaging.
writers.able.to.present.an.iWF.perspective.
on.whatever.happens.in.the.public.arena..if.
increased.traffic.to.the.blog.is.any.indication.
—.25,000.visitors.each.month.—.we.have.
succeeded..it.is.essential.that.the.iWF.take.
on.policy.and.culture.be.presented.in.a.
readable.format.and,.just.as.important,.in.a.
daily.format..in.addition.to.its.intrinsic.value,.
the.blog.leads.to.media.mentions.and.TV.
and.radio.appearances.(where.of.course.we.
continue.to.set.the.record.straight)..
meDIa outreaCH: Social media
IWF BLoG
Stacey.Dash). Cosmopolitan retweeted.iWF’s.announcement.that.Lean Together was.featured.as.one.of.Cosmo’s.top.20.political.books.for.women.to.their.
1.38.million.Twitter.followers..That tweet made 51,980
impressions! .And.following.her.appearance.on.nBC’s.
Meredith.Vieira.Show,.actress.Stacey.Dash.pointed.to.
iWF.for.facts.about.the.so-called.wage.gap.in.a.tweet.to.
her.494,000.followers.
http://iwf.org/straight-talk-about-health-carehttp://iwf.org/straight-talk-about-health-carehttps://twitter.com/REALStaceyDash/status/594256797478694912http://iwf.org/http://iwf.org/https://twitter.com/IWF/status/639106114752086016
-
16...iWF.•.2015.yEAr.in.rEViEW. #WomenWin #WomenWin. iWF.•.2015.yEAr.in.rEViEW.. 17
Social.media.remains.a.powerful.tool.to.reach.our.target.
audience..research.continues.to.show.that.people.trust.
and.exchange.information.with.family.and.friends..iWF.
used.a.variety.of.social.media.platforms.to.reach.women,.
specifically.to.expand.our.reach.to.women.who.may.not.
be.politically.engaged.but.ought.to.be.sympathetic.to.
our.free-market.message..
Through.our.growing.social.media.network.—.with.a.
combined.following.of.more.than.141,000.on.Facebook,.
Twitter,.youTube,.instagram,.Pinterest.and.Linkedin.
—.we.expand.and.strengthen.our.reach.by.applying.
popular.hashtags.(used.to.identify.messages.on.a.
specific.topic).to.our.posts..Hashtags.help.generate.
a.higher.volume.of.social.media.activity.that.reaches.
beyond.our.115,000.social.media.following..For.example,.
anyone.who.searches.#wagegap,.#paidleave.or.
#womenintheworkplace.will.find.iWF’s.unique.sharable.
graphics.and.pithy.posts.
On.a.daily.basis.iWF.creates.memes,.visual.
representations.of.ideas.and.messages,.to.introduce.
our.social.media.audiences.to.iWF’s.pro-liberty.ideas..in.
2015.iWF.designed over 400 thought-provoking, eye-
catching, informative graphics to bring issues alive..
For.example,.iWF.released.a.series.of.graphics.about.
the.so-called.wage.gap.bracketing.“Equal.Pay.Day.”.
These.graphics.explained.why.the.wage.gap.is.much.
smaller.than.liberal.feminists.claim.and.how.widespread.
discrimination.is.not.to.blame.for.the.slight.gap.between.
men.and.women’s.pay...
in.2015.iWF’s.youTube.became.a.verified.account,.
activating.many.of.the.most.useful.youTube.features.
like.custom.thumbnails,.external.annotations.(creating.
hyperlinks.within.a.video.—.example.at.the.end.of.our.
Meet.Beth.videos),.longer.videos,.and.hosting.live.
streaming.events.via.youTube.(a.feature.that.allows.
anyone.across.the.country.to.view.our.events.
without.being.in.the.room)..
A.strong.presence.on.social.media.provides.iWF.the.
opportunity.to.counter.the.progressive.message.at.
anytime,.steer.the.conversation.on.key.issues,.and.
reach.audiences.we.may.not.have.otherwise.(like.
Cosmopolitan Magazine.and.pop.icon.and.actress.
One.of.the.key.functions.of.iWF’s.blog.is.to.
provide.rapid-fire.responses.to.important.
events..When.a.report.based.on.erroneous.
“facts”.is.issued,.or.maybe.a.politician.or.
Hollywood.star.says.something.wildly.
misleading.about.the.wage.gap.or.campus.
rape.statistics,.we.are.there.to.set.the.record.
straight--accurately.and.instantly..The.inkwell.
blog.is.often.feisty.and.fun.to.read..The.1,211
blog posts in 2015 ranged.from.policy.to.
entertainment.
in.the.last.few.years,.we.have.achieved.
one.of.our.longstanding.goals.for.the.blog:.
creation.of.a.diverse.stable.of.lively,.engaging.
writers.able.to.present.an.iWF.perspective.
on.whatever.happens.in.the.public.arena..if.
increased.traffic.to.the.blog.is.any.indication.
—.25,000.visitors.each.month.—.we.have.
succeeded..it.is.essential.that.the.iWF.take.
on.policy.and.culture.be.presented.in.a.
readable.format.and,.just.as.important,.in.a.
daily.format..in.addition.to.its.intrinsic.value,.
the.blog.leads.to.media.mentions.and.TV.
and.radio.appearances.(where.of.course.we.
continue.to.set.the.record.straight)..
meDIa outreaCH: Social media
IWF BLoG
Stacey.Dash). Cosmopolitan retweeted.iWF’s.announcement.that.Lean Together was.featured.as.one.of.Cosmo’s.top.20.political.books.for.women.to.their.
1.38.million.Twitter.followers..That tweet made 51,980
impressions! .And.following.her.appearance.on.nBC’s.
Meredith.Vieira.Show,.actress.Stacey.Dash.pointed.to.
iWF.for.facts.about.the.so-called.wage.gap.in.a.tweet.to.
her.494,000.followers.
http://iwf.org/straight-talk-about-health-carehttp://iwf.org/straight-talk-about-health-carehttps://twitter.com/REALStaceyDash/status/594256797478694912http://iwf.org/http://iwf.org/https://twitter.com/IWF/status/639106114752086016
-
18...iWF.•.2015.yEAr.in.rEViEW. #WomenWin #WomenWin. iWF.•.2015.yEAr.in.rEViEW.. 19
IWF’s Donation Sources
IWF FunDraISInG
Thanks.to.our.generous.supporters,.iWF.exceeded.its.
annual.fundraising.goal.in.2015.raising.nearly.$1.4.million...
We.brought.on.five.new.foundations.and.over.50.new.
individual.donors..Major.Foundations.to.support.iWF.in.
2015.included.The.Lynde.and.Harry.Bradley.Foundation,.
The.Smith.Family.Foundation,.The.Coors.Foundation,.
The.Diana.Davis.Spencer.Foundation,.the.Wheeler.
Foundation,.the.Holman.Foundation,.and.the.John.
William.Pope.Foundation.
in.2016,.we.are.making.a.concerted.effort.via.personal.
meetings,.direct.mail,.and.online.appeals.to.expand.
our.individual.base.of.support.to.better.diversify.our.
donation.revenue.sources....
l Business l Boardl Foundationl Individual
17%InC
re
aS
e
2014à2015in donation revenue from
iWF.supports.universal.principles.for.all.Americans,.but.we.also.recognize.that.men.
and.women.bring.different.experiences.and.preferences.to.the.table..That’s.why.
moving.forward.iWF.will.continue.to.reach.out.to.women.with.a.message.of.limited.
government.and.liberty.that.resonates.with.them..And.with.your.support.we.will.
continue.to.be.successful.and.change.the.conversation.about.women.and.politics.in.
America.today..
We hope you will continue to support IWF and #WomenWin.if.you.have.any.questions.or.would.like.more.information.about.this.report.or.
our.upcoming.plans,.please.contact.iWF’s.Executive.Director,.Sabrina.Schaeffer.
(sabrina.schaeffer@iwf.org,.703-225-8797),.iWF’s.Director.of.Foundations.and.
Donor.relations,.Whitney.Athayde.(whitney.athayde@iwf.org..
703-507-2282),.or.iWF’s.Director.of.Outreach,.Amber
Schwartz.(amber.schwartz@iwf.org.703-304-2046).
LookInG ForWarD
Thankyou!
Sincerely,.
Sabrina, Carrie, Victoria,
Whitney, Amber, Julie,
Michele, Celia, Ashley,
Hadley, and Charlotte
mailto:clukas@iwf.orgmailto:whitney.athayde@iwf.orgmailto:amber.schwartz@iwf.org
-
18...iWF.•.2015.yEAr.in.rEViEW. #WomenWin #WomenWin. iWF.•.2015.yEAr.in.rEViEW.. 19
IWF’s Donation Sources
IWF FunDraISInG
Thanks.to.our.generous.supporters,.iWF.exceeded.its.
annual.fundraising.goal.in.2015.raising.nearly.$1.4.million...
We.brought.on.five.new.foundations.and.over.50.new.
individual.donors..Major.Foundations.to.support.iWF.in.
2015.included.The.Lynde.and.Harry.Bradley.Foundation,.
The.Smith.Family.Foundation,.The.Coors.Foundation,.
The.Diana.Davis.Spencer.Foundation,.the.Wheeler.
Foundation,.the.Holman.Foundation,.and.the.John.
William.Pope.Foundation.
in.2016,.we.are.making.a.concerted.effort.via.personal.
meetings,.direct.mail,.and.online.appeals.to.expand.
our.individual.base.of.support.to.better.diversify.our.
donation.revenue.sources....
l Business l Boardl Foundationl Individual
17%InC
re
aS
e
2014à2015in donation revenue from
iWF.supports.universal.principles.for.all.Americans,.but.we.also.recognize.that.men.
and.women.bring.different.experiences.and.preferences.to.the.table..That’s.why.
moving.forward.iWF.will.continue.to.reach.out.to.women.with.a.message.of.limited.
government.and.liberty.that.resonates.with.them..And.with.your.support.we.will.
continue.to.be.successful.and.change.the.conversation.about.women.and.politics.in.
America.today..
We hope you will continue to support IWF and #WomenWin.if.you.have.any.questions.or.would.like.more.information.about.this.report.or.
our.upcoming.plans,.please.contact.iWF’s.Executive.Director,.Sabrina.Schaeffer.
(sabrina.schaeffer@iwf.org,.703-225-8797),.iWF’s.Director.of.Foundations.and.
Donor.relations,.Whitney.Athayde.(whitney.athayde@iwf.org..
703-507-2282),.or.iWF’s.Director.of.Outreach,.Amber
Schwartz.(amber.schwartz@iwf.org.703-304-2046).
LookInG ForWarD
Thankyou!
Sincerely,.
Sabrina, Carrie, Victoria,
Whitney, Amber, Julie,
Michele, Celia, Ashley,
Hadley, and Charlotte
mailto:clukas@iwf.orgmailto:whitney.athayde@iwf.orgmailto:amber.schwartz@iwf.org
-
www.iwf.org/donateindependent.Women’s.Forum
1875.i.Street.nW,.Suite.500
Washington,.DC.20006
IWF's mission is to improve the lives of Americans by increasing the number of women who value free markets and personal liberty.
http://www.iwf.org/donate
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