2015 summary. roots n’ boots queen creek 2015 closeout goal 1: break even 2 status – missed...
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Roots N’ Boots Queen Creek 2015 Closeout
Goal 1: Break Even
2
Status – Missed Repaying $18,590 of the $20,000 loan$1410 Projected Shortfall
Unexpected or increased expenses
Rental EquipmentHotelSecurityFeed
Roots N’ Boots Queen Creek 2015 Closeout
Pending Debit
Pending Credit
Projected Cash Balance
Cash as of 5/11/15 $ 13,076.63 Bishop Trailer Sales $ 825.00 $ 13,901.63 State Farm $ 500.00 $ 14,401.63 Johnson & Johnson $ 3,300.00 $ 17,701.63 Town Block Party Revenue $ 366.50 $ 18,068.13
Projected Cash
$ 18,068.13
Due to TOQC $ (20,000.00)Ticket Sale Credit $ 522.00 Net Due ToQC
$ (19,478.00)
Projected Shortfall
$ (1,409.87)
2015 Financial Status Today
3
Roots N’ Boots Queen Creek 2015 Closeout
Financial Trend
4
Rain
Financial 2011 2012 2013 2014 2015
Expenses $ 85,336
$ 101,658
$ 112,317
$ 144,369
$ 172,377
Revenues $ 58,989
$ 98,865
$ 107,138
$ 154,942
$ 170,967
Profit $ (26,347)
$ (2,793)
$ (5,179)
$ 10,572
$ (1,410)
2011 2012 2013 2014 2015
$(50,000)
$-
$50,000
$100,000
$150,000
$200,000
$(26,347) $(2,793) $(5,179) $10,572
$(1,410)
Year to Year Income vs Expense
Expenses Revenues Profit
Roots N’ Boots Queen Creek 2015 Closeout
Attendance Trend
5
2011 2012 2013 2014 20150
2000
4000
6000
8000
10000
12000
14000
16000
1604 11202157 2132
8000 74008400
1278414062.4
Parking Count and Attendance by Year
Paid CarsAttending
Count
Estimated 10% attendance increase over 2014
Rain
Roots N’ Boots Queen Creek 2015 Closeout
Sponsorships Trend
6
2012 2013 2014 2015 $-
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$23,190
$34,925
$42,950 $41,100
$61,444
$71,796
$93,026
$72,956
$84,634
$106,721
$135,976
$114,056
Cash InKind Total
Rain
Roots N’ Boots Queen Creek 2015 Closeout
Rodeo Ticket Trend
7
2012 2013 2014 2015 $-
$20,000
$40,000
$60,000
$80,000
$48,578 $41,193
$47,193
$57,579
3599 3118 4072 4397
Revenue vs Tickets
Ticket Revenue TicketedTickets vs Revenue 2012 2013 2014 2015
Ticket Revenue $
48,578 $
41,193 $
47,193 $
57,579
Ticketed 3599 3118 4072 4397
Rain
Roots N’ Boots Queen Creek 2015 Closeout
Vouchers
8
PhilosophyPrev events had ~1000
tickets remaining for Fri & Sun
Use unsold tickets to bring additional people to the event
Vouchers were used for: Volunteers Sponsors (old &
new) Schools Local Non-profits Marketing
Details44 actual tickets were given away =$682.
610 vouchers redeemed (30%) of 2020 distributed = $6862 (50% kids)
Roots N’ Boots Queen Creek 2015 Closeout
Goal2: Successful Community Event
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Status – Achieved!Increased Event AttendanceTwo sell out Rodeo performancesVery successful Saturday night dance
Family Rodeo grew~300+ participants
Special Kids Rodeo grew290 participants on ThursdaySignificant Waiting ListSchools already asking about 2016
Roots N’ Boots Queen Creek 2015 Closeout
Overall Event Rating
10
Attendees were asked to rate Roots N’ Boots as Excellent (5), Good (4), Fair (3), OK (2), or No Fun At All (1).
The 2015 overall rating was 4.66% The 2012 overall rating was
4.50%The 2013 overall rating was 4.61%The 2014 overall rating was 4.67%
Of the 657+ respondents (500+ in 2014):
97% rated their experience as Excellent or Good. (2013:95%, 2014:96%)
Roots N’ Boots Queen Creek 2015 Closeout
Spending Trend
13
Seeing an increase over the last two years in spending at the $50 to $100 level. Higher spending levels remaining very consistent.
Question Changed in
2013
Roots N’ Boots Queen Creek 2015 Closeout
Key Findings
14
2014 Ponderings We FixedRodeo sound continues to improveKept more people onsite Saturday Night
Increase Sunday Attendance
2015 Ponderings to work onAttract more volunteers and sponsorsRodeo Ticketing – Vouchers & SeatingSecurity – Costs and EffectivenessReducing Overall Event Costs
Roots N’ Boots Queen Creek 2015 Closeout
Summary
FOHP is committed to Making RnB profitable again in 2016
Continuing to grow and improve RnB
Working with the other QC Events and Festivals
Roots N’ Boots Queen Creek 2015 Closeout
That’s all folks …
17
Photos Courtesy ofLisa BarnesChuck KingRic Andersen
Roots N’ Boots Queen Creek 2015 Closeout
Financial Details
19
RnB Financial Summary 2014 Actuals 2015 Actuals Year2YearEXPENSES
Misc $ 24,626.86 $ 33,451.07 $ 8,824.21
Marketing $ 14,252.61 $ 12,673.63 $ (1,578.98)
Rodeo $ 68,327.29 $ 82,612.34 $ 14,285.05
Security/Alcohol $ 17,419.67 $ 23,639.69 $ 6,220.02
TOTAL EXPENSES $ 124,626.43 $ 152,376.73 $ 27,750.30
REVENUES
Ticket Sales $ 48,707.74 $ 57,578.58 $ 8,870.84
Cash Sponsorships $ 42,950.00 $ 41,100.00 $ (1,850.00)
Vendor fees $ 7,250.00 $ 10,650.00 $ 3,400.00
Food Vendor Purchases $ 265.00 $ 265.00
Beverage Sales $ 15,317.00 $ 19,588.35 $ 4,271.35
Parking $ 12,159.00 $ 12,065.00 $ (94.00)
Carnival $ 3,647.90 $ 6,439.92 $ 2,792.02
Misc Totals $ 4,910.00 $ 2,758.01 $ (2,151.99)
TOTAL REVENUE $ 154,941.64 $ 170,444.86 $ 15,503.22
Total Net (cash) $ 30,315.21 $ 18,068.13 $ (12,247.08)
Carnival Ticket Credit (TOQC) $522Est Outstanding Invoices 0
Expected Final NET $ 18,068.13
Target Repayment $ 20,000.00 $ 19,478.00
Profit/Loss $ 10,315.21 $ (1,409.87)
Roots N’ Boots Queen Creek 2015 Closeout
Partner Non-Profits
20
QCHS FFAQC 4-HHeart Cry ChurchAmerican Legion Duane Ellsworth Post
Queen Creek Historical Society
SASI
Roots N’ Boots Queen Creek 2015 Closeout
Rodeo Ticket Details
21
Stub Count:Box seats 508Adult seats 3145Child 742Total Ticketed Attendees: 4395 out of 5400 available (1000 total
unsold)4800 GA, 600 Box
Tickets Given Away:44 actual tickets were given away, value of $682.2020 vouchers were distributed; 610 ticket vouchers redeemed
(30%). We do not track whether a voucher was redeemed for an adult or child ticket, but gut feel was 50% were kids, so total value is $6862.
Value of Free Tickets is not entirely Lost RevenueSunday sell out was unexpected
Roots N’ Boots Queen Creek 2015 Closeout
Town Sponsorship
22
Category 2013 2014
In-Kind Staff 17h 26h *
Services $6000 Staff$1058 Equipment$7058 Total
$10,833 Staff,$3878 Equip$17,714 Total
Site Rental $ 14,947 $11,633
Total $25,223 $28,347
* Majority of Staff Hours related to 25th Anniversary and not general RnB planning.
Roots N’ Boots Queen Creek 2015 Closeout
Ticketing: STub Count
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Stub Count 2012 2013 2014 2015Fri 843 534 1103 1106Sat 2093 1506 1787 1642Sun 663 1078 1182 1649Total 3599 3118 4072 4397
20112012
20132014
2015
0500
10001500200025003000350040004500
Tickets Per Rodeo Performance
Fri Sat Sun
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