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2015 Popcorn Kickoff
Welcome!
POPCORNSALE
2015
OBJECTIVES
WELCOME &
Pete Biltz, Director of DevelopmentMatt Levin, Trails End Regional Sales
Manager
OBJECTIVES FOR TODAY:• Go Through 2015 Popcorn Sales Guide:
• What’s New for 2015?• Building a Successful Sale – The Steps• Selling Methods• Key Sale Dates• Products Available to Sell• Commission Structure• Prizes & Incentives• Trainings Available• Product Pick-up / Return & Payment Procedures• I Need Help – What Should I Do?
• Unit Sales Plans – What’s Our Plan?
• Distribute Popcorn Materials
2014 Sale Figures:
Total gross dollars?
Net to GCC and unit program?
Number of units?
About this many Scouts?
# Containers?
Top Pack 73 sold $
Top Troop 701 sold $
2014 Sale Figures:
Total gross dollars? $970,000Net to GCC and unit program? $680,000
Number of units? 171About this many Scouts? 2,800
# Containers? 52,413Top Pack 73 sold $28,727
Top Troop 701 sold $14,590
Thanks for all the efforts to move make Scouting happen in your town!
0g trans fat across the entire product line
2015 Product Line
$50 Military Donation
$30 Military Donation
Chocolate Lover’s
Collection
Sweet & Savory Collection
Cheese Lover’s Collection
Chocolatey Caramel
Crunch
White Chocolatey Pretzels
Premium Caramel Corn
with Almonds, Cashews &
Pecans
18 Pack Kettle Corn
18 Pack Unbelievable
Butter
18 Pack Butter Light
White Cheddar
Cheese
Jalapeño Cheddar
Cheese
Classic Caramel Corn
Popping Corn
Collections
Chocolate Lover’s Collection Chocolatey Pretzels
White Chocolatey Pretzels Chocolatey Caramel Crunch Chocolatey Triple Delight
Sweet & Savory Collection Butter Toffee
White Cheddar Cheese Chocolatey Triple Delight
Cheese Lover’s Collection Jalapeño Cheddar Cheese White Cheddar Cheese White Cheddar Cheese
0g trans fat across the entire product line
Bags and Tins
Jalapeno Cheddar Cheese
White Cheddar Cheese
ChocolateyTriple Delight
Chocolatey Caramel Crunch
White Chocolatey Pretzels
Premium Caramel Corn with Almonds, Cashews & Pecans
Classic CaramelCorn
Popping Corn
Microwave
Kettle Corn – 18 Pack Unbelievable Butter – 18 Pack Butter Light – 18 Pack
$30 Silver Level Donation
Over $45 million worth of popcorn
donated to U.S. Troops!
Popcorn For Our Troops
$50 Gold Level Donation
Key Dates and Distribution Details
Wednesday, September 9th
Show and Deliver orders are due onlineno later than NOON (no extensions please)
Friday, September 18th
Show and Deliver orders are distributed
and sale begins(Contact your district leadership team for pickup times)
Tuesday, November 3rd
Take Orders are due onlineno later than NOON (no extensions please)
Monday, November 9th
Show and Deliver money due to Council
Monday, November 9th
Prize orders are due online
Friday, November 13th
Q For a Day registration deadline (not confirmed)
Friday, November 13th
Take Orders are distributed(Contact your district leadership team for pickup times)
Monday, December 7th
Final Popcorn Settlement due to Council$1,500 and above Scouts identified
Prizes will be distributed upon final popcorn settlement
Saturday, January 30, 2016Q For A Day
• Tools to Grow Your
Sale
• Scout and Unit
Incentives
• Product Nutrition
Information
• Marketing Images &
Templates
• Training Videos &
Tutorials
• Online Sales
• Virtual Sale Planner
Everything You Need at
Sell.Trails-End.com!
Grow Your Sale
1. Plan your program and Set Goals
2. Motivate your Scouts with INCENTIVES!
3. Build your best Popcorn Kickoff ever!
4. Constantly Communicate with Scouts and parents
5. Use the best ways to Sell and achieve your goal!
#1 Plan Your Program
Ideal Year of Scouting
Use the Virtual Sale Planner at sell.trails-end.com
• Build your plan using the Program Planner Spreadsheet
1. Plan
2. Budget
3. Set Goals
• Fill in your number of boys, commission and activities per
month with costs.
• The planner does the rest!
Complete Your Program
Planner
Set Your Sales Goal- $600!
Only 44% of parents say their
Scout set a sales goal.
Scouts who set goals average $626 in sales.
Scouts with no goal average $304 in sales.
#2 Motivate Your Scouts
• Build your own unit-level incentives
• Pie in the Face for $600 Sellers!
• Top Seller Prizes!
• Top-selling Den – Pizza Party!
• Weekly updates or winners
• Local merchants certificates
• I-tunes cards
#2 Motivate Your Scouts
• One container sold gets patch or pin!
• Levels start at $75
• Gift Cards start at $1,000
• Bonus $550 Sports Package and Q for Day
• Bonus $750 Club gets sports package plus Firetek rocket (Cub Scouts) or Multi Tool hammer (Boy Scouts)
• $2,500 Scholarship program and Spin to Win Party
Zing Firetek Rocket
#2 Motivate Your Scouts
Spin and Win Top sellers party!
• Top 100* Sellers Party
• Spin wheel and win prize
• Food and entertainment
• Recognition*$1,500 minimum
#3 Build the BEST Popcorn
Kickoff!The kickoff is the single most important factor for
you to have a good sale!
Have a 30-minute fun-filled Popcorn Kickoff:
• Make it FUN and FESTIVE!
• Show parents what’s in it for them
• Have giveaways and prizes
• Prepare your Scouts
• Have role plays and practice the sales script
• Help your Scouts gain the confidence to sell!
#3 Video for your Kickoff!
#3 Build the BEST Popcorn Kickoff!
Kickoff Tools for You
• Customize the Kickoff Presentation in the Virtual Sale Planner
• Kickoff kit with calendars and stickers for each Scout to track there sale
• Training videos from sell.trails-end.com
• Invest a little in your kickoff to reap huge rewards with your sale!
• Refer to the Popcorn Sale Guidebook for suggested room layout
#4 Communicate with your
Families
Use email, social media, and meetings to remind families about:
• Sales goal for each Scout
• Key sale dates
• Scout rewards available
• Online selling
Go to trails-end.com to access communication tools:
• Promotional Images
• Scout and parent handouts (customizable)
It’s important to follow up after your kickoff and
throughout the sale with important sale information.
Customizable Family Communications
Important datesOur sale will begin on _____________ and end on _______________All online sales count toward Scout Rewards from Aug. 1 through __________
We will have a Unit Popcorn Kickoff:Date ___________ Time _________ Location ___________________________Money turn in date is ________________
Popcorn Pickup Date ____________ Location ___________________________
GoalsOur unit’s popcorn sales goal is $ ____________Each Scout’s sales goal is $ ____________ to pay for a great Scouting program.
We plan to use the money we raise to do the following things:1 _________________________________________________________2 _________________________________________________________3 _________________________________________________________
Our unit’s $600 Club rewards will be:1 ________________________________________________________2 ________________________________________________________3 ________________________________________________________
Have questions -- need more information?We can help you prepare for the sale and can answer any questions you have.Contact: ______________ Email: ___________________ Phone: ___________Contact: ______________ Email: ___________________ Phone: ___________
PACK 123
2015 Popcorn Sale
#5 Best Ways To Sell
$600 is the GOAL
Invest a little time with your son and achieve your Goal!
TAKE ORDER = $400 Goal
Average $200 per hour Door-to-Door = 2 hours
SHOW & SELL = $100 Goal = 1 hour
ONLINE = Every Scout emails 10 family or friends = 10 minutes
Take Order
Scouts use an order form (in the family guide)
to go door-to-door or sell to family and friends.
• Establish your dates – take order sales typically start immediately after kickoff.
• Determine sales territory
• Create a “Blitz Day” to have Dens sell as a
group activity
• Have parent(s) take an order form to work
REMEMBER!
Two out of three people will buy when asked,
but less than 20% of households have been contacted.
Show & Sell
Make arrangements for Scouts to set up in front of stores to sell.
• Ask store manager for permission several weeks in advance
• Assign Scouts (2-3) and parents in two hour blocks
• DO NOT open up microwave boxes
• Divide sales equally among Scouts who participate
• Use leftover product to fulfill take order needs
• Apply donations received towards your military sales
Online Selling
Scouts sell to far-away friends and family and Trail’s End ships the
product directly to the consumer.
• Create your account to view online sales
at sell.trails-end.com
• Encourage ALL Scouts to create an
online selling account and send 10
emails
• Online sales COUNT toward Scout
Rewards!
(starting August 1 through your council’s
fall sale end date)
Online Selling
The average online order is $52!
• Wide variety of flavors
• 5% discount when
customers purchase 2 or
more popcorn products
• Flat rate shipping on all
popcorn orders
• Free shipping for Military
Donations
Trail’s End Online
Sale Begins August
1st
Online Selling Incentive
Online Selling Incentive
Any unit that sells
over $2,000 online
will receive a $50
Amazon Gift Card.
Ordering and Distribution
• Pages 17-19 of leader’s book help you navigate Trails End Website
• 2 Order dates only: Show and sell and Take order
• % of 2014 sale to take initially• Prize ordering • Q For A Day registration
Ordering
• Pages 17-19 of leader’s book help you navigate Trails End Website
• Prize ordering
• Q For A Day registration
Next Steps
1. Plan your program and Set Goals
2. Motivate your Scouts with INCENTIVES!
3. Build your best Popcorn Kickoff ever!
4. Constantly Communicate with Scouts and parents
5. Use the best ways to Sell and achieve your goal!
What’s in it for YOU!
1. Leader Kit
2. Product Samples
3. Bonus commission for attending
Who is going to GROW THEIR SALE?!?!
Follow Trail’s End
Follow Trail’s End on social media:
Facebook: facebook.com/TrailsEndPopcornTwitter: twitter.com/trailsendsnacks
YouTube: youtube.com/user/TrailsEndScouting
Don’t forget to tune in this fall to Trail’s End TV!
©2015 Trail’s End®. All rights reserved.
Thank You!
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