2014 platinum shop retail identity
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Retail Identity Guideline (Platinum)
2014.1
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Contents
Exterior Design
Interior Design
Promotion
Brand IdentityFollow these guidelines will create adistinct visual identity thatunderscores the totality of ourproducts and services. Not only isthis good for business, but it willalso save time, resources andmoney.
These guidelines are designed tohelp us define and implementa consistent brand identity.
Retail Identity
1.0
2.0
3.0
4.0
5.0Vehicle6.0
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Signatures
Signature Configuration
Colors
Brand Elements1.1
1.2
1.3
1.4
1.0 Brand Identity
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1.1
Brand Elements Primary Brand ElementsThe New Kumho Tire signature isthe visual cornerstone of the brand.
The signature is a combination of thewordmark, a distinctive and consistentrepresentation of our company name,
and the Symbol, a unique and unifying icon.
Graphic SystemA strong graphic system defineshow the signature and other brand
elements are used. This graphic systemhelps to achieve a powerful visuallanguage of our brand. Each of these
elements and their use is explainedin detail throughout these guidelines.
Secondary Brand Elements Primary ColorsPrimary Brand Elements
330
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Kumhotires Signature
1.2
Signatures Kumho Tire signature is the mostimportant visual identity of the brand.The existence of Kumho Tires is
established through Kumho Tiressignature, which is used for any andall types of communications.
Kumho Tire and Kumho TyreKumho Tire and Kumho Tyre signaturesare made up of two components -
the Symbol and the Wordmark.These two components from the uniquevisual expression of our identity. These are
two versions of the signature:Kumho Tire and Kumho TyreTranslating Tire or Tyre into local languagesis not allowed.
Signature Configuration
8.7X
1/3
1.6X1.2X
X
8.7X
1/3
1.6X1.2X
X
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Clear Space
X 0.75X
0.75X
X
X
X
X
0.75X
0.75X
X
1.3
Signature Configuration Kumho Tire signature is the mostimportant visual identity of the brand.The existence of Kumho Tire is
established through Kumho Tiresignature, which is used for any andall types of communications.
Signature Clear SpaceClear space is the area surrounding thesignature that must always be kept free
of any text or other graphic elements.Whenever possible this minimum clearspace should be applied to all applications.
When space allows, the clear space areashould be increase.
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1.4
Colors
Primary Colors
The primary colors of the Kumho Tirespalette are KT Red, KT Gray, KT Dark Gray,KT Light Gray, KT Silver and White.
On this page you will find referenceinformation for color names, spot color,four-color process and RGB equivalents.
In lieu of the color(s) listed on this page, youmay use the PANTONE colors cited, thestandards for which can be found in the current
edition of the PANTONE formula guide. Thecolors shown throughout these guidelines havenot been evaluated by Pantone, Inc. for
accuracy and may not match the PANTONE ColorStandards. Consult current PANTONE Publicationsfor accurate color. PANTONE is the propety ofPantone, Inc.
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2.0 Retail Identity
StrategyThe Retail Identity maintains thelook and feel established in theBrand Identity Guidelines, expandscustomer services and business,and renews a relationship with thedealer to strengthen the presencein the markets.
The guidelines are composed ofcomprehensive and integrated programproviding visual identity and variouskinds of applications.
It is recommended to use providedMaster Artwork.
The Retail Identity enables buildinga system for the identity of theretail channels of Kumho Tires.
Exterior Concept
2.1
2.2
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2.1
Strategy
Main Signature
Retail Identity
Dealer Name
Tel: 1234-5678
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2.2
Exterior Concept
Dealer Name
Tel: 1234-5678
Dealer Name
Tel: 1234-5678
Dealer Name
Tel: 1234-5678
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Exterior Material Color Specification3.1
Paint Specification3.2
Shopboard Specification3.3
Office Window Design3.4
Service Bay3.5
Pictosign3.6
Awning & Shutter Graphic3.7
Tire Rack3.8
Boardlines3.9
3.0 Exterior Design
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3.1
Exterior MaterialColor Specification
The material colors of the Kumho Tirespalette are KT Red, KT Gray, KT Dark Gray,KT Light Gray, KT Silver, black and White.
3M 3630-43 (Tomato Red) / LG LA9143 KT (Red)
When matching a silver paint, match toPANTONE 877 U. For vinyl match to 3MSilver vinyl 3630-143 or LG LB9350 KT (Block out)
3M 7725-41 (Dark Gray) / LG LA9319 KT (Red)LG LB9358 (Block-out)
3M 3635-20B (Block out) / LG LB9210 KT (Block out)
3M 7725-12 / 180-12 (Black) / LG LA9012 (Black)
On this page you will find referenceinformation for color names, spot color,four-color process and RGB equivalents.
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3.2
Paint Specification
KT Light GrayPantone Cool Gray 3C or 3U
KT Silver
Pantone Cool Gra 877C or 877U
White
1
2
3
4
6
5
Black7
150mm
Band Detail
300mm
25mm
KT RedPantone 485c or 485U
KT Gray 70Pantone Cool Gray 10C
KT Dark GrayPantone Cool Gray 11C
716
2 1 2 1 2 1 2 1
APP COLOR
5
Dealer Name
Tel: 1234-5678
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Dealer Name
Tel: 1234-5678
3.3
Shopboard Specification(Channel Type)
KUMHO TIRES: G/V CHANNEL SIGN + THK 3mm PC, 3m DUFLEX COLOR SHEET (C)1
: APP VACCUM MOLDING (LIGHTING - LED LIGHTING) + THK 3mm PC, COLOR SHEET (A)2
G/V CHANNEL SIGN + THK 3mm PC, COLOR SHEET (A)3
THK 1.2mm G/V STEEL FRAME (LASER CUTTING) on APPCOLOR (C)4
THK 3mm white PC, COLOR SHEET (D)5
THK 1.2mm G/V STEEL FRAME on APPCOLOR (D) PAINT FIN6White
A
B
D
C
KT RedPantone 485c
Black
KT Dark GrayPantone Cool Gray 11c
APP COLOR
Following font is used for dealer name andtelephone number.
English : Arial Bold
Korean : Yoon Gothic 330
* Flex Type shopboard should be discussedwith HQ before production.
16 3 4 52
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3.3
Shopboard Specification(Channel Type)
LED Lighting Color Film Sheet KT Red1
1
2 PET 3D Vaccum Molding3
2
3
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3.3
KT Platinum Club Emblem
3D Simulation 2D Simulation
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1:1
2:1
3.3
Shopboard Specification
X
0.4X
0.1X
X
X
0.08X
3:1
0.15X
0.7X
0.7X
4:1
5:1
X
0.8X
X
0.4X
0.7X
0.7XDealer Name
Tel: 1234-5678
Dealer Name Tel: 1234-5678
Dealer Name Tel: 1234-5678
Dealer Name Tel: 1234-5678
Dealer Name Tel: 1234-5678
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Dealer Name
Tel: 1234-5678
Dealer Name
Tel: 1234-5678
Dealer Name
Tel: 1234-5678
6:1
7:1
3.3
Shopboard Specification
X
0.15X0.13X
0.2X
0.2X
8:1
0.15X0.2X
0.2X
50% 50%
X
0.15X0.13X
0.75X
0.15X0.2X
0.2X
50% 50%
0.3X
X
0.15X0.13X
0.86X
0.15X0.2X
0.2X
50% 50%
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Dealer Name
Tel: 1234-5678
Dealer Name
Tel: 1234-5678
Dealer Name
Tel: 1234-5678
9:1
10:1
X
0.15X0.13X
0.86X
0.5X
0.7X
11:1
0.15X0.2X
0.2X
50% 50%
X
0.15X0.13X
0.86X
0.15X0.2X
0.2X
50% 50%
0.9X
X
0.15X0.13X
0.86X
0.15X0.2X
0.2X
50% 50%
3.3
Shopboard Specification
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Dealer Name
Tel: 1234-5678
Dealer Name
Tel: 1234-5678
Dealer Name
Tel: 1234-5678
3.3
Shopboard Specification
12:1
13:1
X
0.15X0.13X
0.86X
1.1X
1.3X
14:1
0.15X0.2X
0.2X
50% 50%
X
0.15X0.13X
0.86X
0.15X0.2X
0.2X
50% 50%
0.9X
X
0.15X0.13X
0.86X
0.15X0.2X
0.2X
50% 50%
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Dealer Name
Tel: 1234-5678
Dealer Name
Tel: 1234-5678
Dealer Name
Tel: 1234-5678
3.3
Shopboard Specification
15:1
16:1
X
0.15X0.13X
0.86X
1.8X
2.1X
17:1
0.15X0.2X
0.2X
50% 50%
X
0.15X0.13X
0.86X
0.15X0.2X
0.2X
50% 50%
2.4X
X
0.15X0.13X
0.86X
0.15X0.2X
0.2X
50% 50%
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3.4
Office Window Design
100mm
Band Detail
100mm
KT RedPantone 485c
KT GrayPantone Cool Gray 10c
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Service Bay
3.5
Service Bay
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Pictosign
3.6
Pictosign
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Awning & Shutter Graphic
3.7
Awning & Shutter Graphic
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Tire Rack
3.8
Tire Rack
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Moving Tire Rack
3.8
Tire Rack
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Boardlines
3.9
Boardlines
150mm
Band Detail
300mm
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Interior Color Specification4.1
Interior element4.2
4.0 Interior Design
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4.1
Interior Color Specification
3M 3630-43 (Tomato Red) / LG LA9143 KT (Red)
When matching a silver paint, match toPANTONE 877 U. For vinyl match to 3MSilver vinyl 3630-143 or LG LB9350 KT (Block out)
3M 7725-41 (Dark Gray) / LG LA9319 KT (Red)LG LB9358 (Block-out)
3M 3635-20B (Block out) / LG LB9210 KT (Block out)
3M 7725-12 / 180-12 (Black) / LG LA9012 (Black)
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4.2
Interior element (Mandatory)
DEALER NAME
1800
1000
30
900
KT Light Gray
Pantone Cool Gray 3c
Sales CounterTop Seal Grey Velour Finish
Base Ironstone Velour Finish
KT Red
Pantone Red 485c
KT Gray
Pantone Cool Gray 10c
KT Dark Gray
Pantone Cool Gray 11c5
1
1
5
Following font is used for dealer name andtelephone number.
English : Arial Bold
Korean : Yoon Gothic 330
Sales Counter
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4.2
Interior element (Mandatory)
1000 30
360
KT RedPantone Red 485c
KT Gray 70Pantone Cool Gray 10c
KT Dark Gray 85Pantone Cool Gray 11c
3
131 2
Counter Sign Image Wall Tire Display
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4.2
Interior element (Optional)
Bar Counter
Handle Car
Lavatory Sign
Floor Mat
Sofa
Tire Display
Table
Tire Stand
Brochure Stand
Display Stand
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4.2
Interior element (Optional)
Brochure Stand Bulletin Board / Product Poster Board
600
600
320
1630
120
150
30
KUMHOTIRE PLATINUM CLUB
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Stationery5.1
POP materials5.2
5.0 Promotion
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5.1
Stationery Following font is used for stationery andall printed material.
English : Profile Regular (Name: Profile Bold)
Korean : Yoon Gothic 330
Business Card Letterhead
6 6
6
6
54
89
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5.2
POP material
T-Shirts
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5.2
POP material
Wobbler Window Tack X-Banner
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5.2
POP material
Wheel Cover Hanger Top Stand
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5.2
POP material
Poster
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5.2
POP material
Poster
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5.2
POP material
Poster
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5.2
POP material
Image Source
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5.2
POP material
Image Source
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5.2
POP material
Image Source
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5.2
POP material
Image Source
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5.2
POP material
Image Source
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5.2
POP material
Image Source
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Transport6.1
6.0 Vehicle
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6.1
Transport
DEALER NAME
DEALER NAME
DEALER NAME
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